• Jan 28, 2007

Click the above image for more shots from the GM Style Event

How many people associate the Chevy Monte Carlo with cool? How about the Buick Rendezvous? GM's doing everything it can to overhaul its lineup with more competitive products like the Saturn Aura and the Chevy Silverado. The battle to change perception that GM's marketers are waging may be a more daunting task then the design and engineering renaissance that the General is in the middle of. Stars like Gwen Stefani and rapper 50 Cent are being used to show that GM has found its "inner Fonzie." Stefani drove a gold Tahoe in one of her latest videos. Jay-Z helped design a special blue paint finish for the new Denali. Want more examples? The GM Style Event on the eve of NAIAS was a celeb-fest, and Tiger Woods, who's been endorsing Buick for years, unveiled the Enclave at the LA auto show last November.

Will America buy GM's push to be cool? We don't know. We are pretty sure, however, that products like the new Camaro, rear-drive Impalas and the forthcoming Pontiac G8 will probably help their case.

[Source: Detroit News]



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    • 1 Second Ago
  • 19 Comments
      • 8 Years Ago
      I've driven an 06 Monte SS and I DO associate it as being cool, with it's looks, power(band), and sound. The saturn aura doesn't compare as far as being cool.
      • 8 Years Ago
      Anyone who's opinions are influenced by celebrity is an idiot.
      • 8 Years Ago
      GM is to cool what Wal-Mart is to chic.
      • 8 Years Ago
      I saw Carmen Electra on Mad TV this past weekend. She was definitely "skankafied". I know I won't be buying a GM because of her.
      • 8 Years Ago
      Oh hey I guess I'm kind of retarded, I guess it mentions what it is up in the left corner of the picture.
      • 8 Years Ago
      The first 2 comments are true -- the third is elitist, foolish, and shows no understanding of human nature, otherwise, it is true, lol

      After I paged through about forty-leven photos of some blond guy and a person I desperately hope is his daughter, I was looking to suggest two new feature for all the gallery shots Autoblog runs:
      1) CAPTIONS
      2) APPROPRIATE E D I T IN G PLEASE! -I find that trying to decipher the tiny thumbs, then the HUGE photos, gets tiring when they are extremely repetitive, and I stop, missing, I am sure, some of the best.
      • 8 Years Ago
      Associating with winners like Tiger Woods, top performers like Gwen Stefani and 50 Cent will only bolster GM's image in the minds of many Americans. GM has the youth-oriented product line that makes Toyota just gay in comparison.
      • 8 Years Ago
      I don't care about any of this, and I'm sure this post will quickly degenerate into a flamefest even faster than it already is, but could somebody please tell me what car this is?

      http://www.autoblog.com/photos/detroit-auto-show-cars-and-stars-gm-style-event/125347/

      I like to think I keep up on this stuff really well, but I've never seen this car before.
      • 8 Years Ago
      I have to say I am confused. I work with about 20 fresh college grads (23-25) 60/40 split women to men. The lunch room conversation (yes we have a lunch room) is consumed with TV, Movie and Music star activities, gossip and such. Sorry, people listen do and pay attention to stars. They always have and will.
      The confusing part to me is: If the average age of the AutoBlog.com posters is about 25 (or so it seems) how can there be such a brutal disparity? Given most of the 20 somethings I work with are Ivy league grads with high IQ's, who have starting salaries in the 60-80K range but...it just doesn't add up. I am just at a loss.
      Now, back to will this help GM? I do think so. Product presence is important and "Bling" sells cars. Better products will help, but GM using Star Power to push their best products will get them in the minds of the age group they have lost the most: impressionable 15-34 males and females.
      • 8 Years Ago
      "Remember this: "GM is #1 and will stay #1"

      Remember this, GM is #1 is sales because they provide almost every company and goverment agency in the US with cheap trucks workers "HAVE" to drive, not want to. Plus factor in fleet sales (rent-a-impala/malibu) and wholah, your re #1 in cars sales Americans HAVE to drive, not want to.


      I betcha this chode believed there were WMD's in Iraq too.
      • 8 Years Ago
      its really hard to try to be cool

      its much easier to just be cool

      make cars that people are into and the cool will come
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