- Jan 27, 2007
Shakira goes barefootin' with SEAT
SEAT and Shakira have teamed up to raise funds for the singer's charity, the Fundación Pies Descalzos (Bare Feet Foundation), which raises money for Colombian children in need. SEAT is the primary sponsor of the European tour in support of her Oral Fixation record, and the automaker worked with Shakira to produce a one-off edition of the Leon Cupra hatchback called the Leon Pies Descalzos. Throughout the tour, there will be a concerted effort in several European markets to get fans and supporters to donate to the charity via SMS messaging or with a credit card through a dedicated website. On May 15th, one of the donors will win the Leon Pies Descalzos, which is customized with a purple finish and interior trim, black chrome wheels, two tone seating, and Pies Descalzos badging. At the unveiling of the car in Berlin, SEAT presented Shakira with a check for the retail value of the car to kick off the campaign.
As you'll see in the attached photo gallery, Shakira was probably the most casually-dressed person at the presser, but we'll let it slide. The sheer Abbey Road t-shirt she sported didn't seem to have anyone at the event -- including SEAT prez Erich Schmitt -- complaining...
Press release after the jump.
SHAKIRA AND SEAT
Shakira unveils the SEAT León Pies Descalzos in Berlin
- A SEAT León Cupra "designed by Shakira" prize in fundraising campaign
- SEAT demonstrates social responsibility
- Massive SEAT advertising campaign to carry charity message
"The support for Pies Descalzos is very welcome", said Shakira during the press conference. "The need for education and proper nutrition for the children in my home country Colombia is very big and I trust that SEAT's initiative will aid a lot."
"By supporting Shakira's charity foundation, we show our social responsibility", commented Erich Schmitt, SEAT's president. "We use our massive advertising campaign in all European countries that will be visited by Shakira to incorporate the possibility to donate money to Pies Descalzos."
A unique car
The León Pies Descalzos was developed by SEAT in cooperation with Shakira. In the design process Shakira acted as a consultant on colors and materials. The standard SEAT León Cupra is now transformed into a totally unique car that one lucky person will be able to win in the drawing at the end of the fundraising campaign in May.
The fundraising campaign started yesterday in connection with Shakira's first concert on the European Tour in Hamburg. It will be promoted in all communication channels in the integrated advertising campaign that SEAT has launched benefiting from the Shakira cooperation. It will end on May 15 and the León Pies Descalzos will be handed over to its winner during the Barcelona Motor Show in the beginning of June.
The markets where you can enter in the drawing are: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, the Netherlands, Norway, Spain, Sweden, Switzerland and United Kingdom.
Win the León Pies Descalzos for 1 Euro
To be able to win the car you have to donate money to Pies Descalzos through SEAT's campaign. Either by sending an SMS to a dedicated number in each country and donate 1 Euro or by entering the dedicated Shakira/SEAT website – www.catch-the-fever.com – where you will be able to donate any sum you would like with a credit card.
The León Pies Descalzos that SEAT is donating to the fundraising campaign represents a value of 27.300 Euros in its equivalent version on the Spanish market. During the press conference in Berlin, Erich Schmitt handed over a cheque with the same amount to Shakira to give the fundraising a flying start.
The most powerful road-going SEAT to date
The base for the car is the recently presented SEAT León Cupra. This car has already secured its place in the history books by being the Spanish brand's most powerful road-going car to date. Developing 240 hp (177 kW) the new Cupra model integrates all of SEAT's expertise in creating cars with an overtly sporty attitude.
The design alterations in the León Pies Descalzos include the exterior color, which is a unique lilac metallic. This color can also be found on several details in the interior such as the dashboard and the back of the seats. Furthermore, the standard 18-inch wheels are painted black. The Pies Descalzos logotype (a bare foot) is integrated in the seats as well as in several places on the exterior.
Fundación Pies Descalzos
The "Fundación Pies Descalzos" (the Bare Feet Foundation) was founded in Colombia. The organization is devoted to finding and providing opportunities for children in Colombia. It originated in Barranquilla, the hometown of Shakira on the Caribbean coast of Colombia, and is now reaching other parts of the country.
The goal is to improve the education, nutrition, and the lives of the thousands of displaced children who are living in perilous conditions in Colombia.
Shakira, one of the most successful, young and recognized artists has chosen SEAT, the Spanish automotive brand, as the main sponsor of her 2007 Shakira "Oral Fixation" European Tour. The tour started yesterday and will end on March 18, traveling through more than 10 European countries and concerts will be held on the most well known European cities and venues.
More information on the "Foundation Pies Descalzos" can be found at: www.fundacionpiesdescalzos.com
Check out http://catch-the-fever.com for Shakira / SEAT news.
SEAT is a Spanish company within the German Volkswagen Group. Its Technical Center provides the company with the unique position among all car manufacturers established in Spain in being the only brand with the capacity to design, develop and produce its own vehicles.