Hyundai's looking to bust into the highly-competitive entry-level luxury field with the 2008 Equus. The South Korean automaker already has the safety and luxury appointments thing down with the Azera, but the Equus appears to promise much more. With a spec sheet that includes rear-wheel-drive, V8 power, and a $30,000+ sticker price, Hyundai is clearly trying to follow the criteria that helped brands such as Lexus and Infiniti become established players in this tough segment.
Toyota was able to make Lexus a legitimate luxury brand in the states within 10 years with low prices, tons of standard equipment, and rock-solid reliability. What remains to be seen is whether a vehicle at this price point can survive a battle of the luxury sedans while sporting a Hyundai badge on the front grille.
[Source: The Car Connection]