• Jan 25, 2007
Though Ford is in desperate need of a small B-car in the U.S., its Euro arm has the Fiesta that's due for a major update soon. AutoExpress has produced a pair of images that show what the new Fiesta will look like based on "top-secret information" and the new design draws obvious influence from the new Mondeo and S-Max with its Iosis-inspired front end. The new Fiesta will be built on the new B2xx small-car platform that will also be used by the new Mazda2. AutoExpress also has the first images of a pre-production prototype wearing the body of a Mazda Verisa. The new Fiesta appears to be bigger in every dimension, and will include front, side and head airbags along with electronic brake-force distribution and traction control. It will also be the first Ford of Europe product to offer the the Sync technology co-developed with Microsoft. Three gas engines and two diesels will be available, and a 170-hp ST version is in the works, as well.

Ford has confirmed that a B-car for the U.S. is not in the cards until at least 2010, which is a shame because the new Fiesta would play in Peoria. The AutoExpress article mentions, however, that a B-car based on the B2xx platform called the Ecosport will be sold in the U.S. at some point, and that even Volvo is considering building a small car off the platform.

Click the read link to view more another AutoExpress rendering of the new Fiesta and the spy pics of the preproduction prototype.

[Source: AutoExpress]


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    • 1 Second Ago
  • 27 Comments
      • 8 Years Ago
      First, to clarify the $5.8 billion thing. Ford did not lose $10,000 per car. First, you'd have to spread that among all cars that Ford sold across the world (about a million), but you'd also have to subtract restructuring charges that made up the bulk of that $5.8 billion. The actual operational loss per vehicle was about $1,000 worldwide. The operational loss per vehicle in the U.S. was about $3,000, however. Just want to be fair...

      ... before I rip Ford for not bringing this vehicle. I mean, wtf?!? They've known they've needed a B-car since 2005. They've known that this car was coming since 2005. What the f*** have they been doing since 2005? I know that this EcoSport is coming, supposedly on sale in late-2008 or something, and that's great, but what about a real B-car? You have got to be kidding me. And why so late to the game. Just bring a freaking B-car here. If Toyota can sell recycled vommit and call it a Yaris, then you can bring a B-car from Europe. If anyone at all paid attention to the consumers of the world, they would realize that it is not about being as edgy as possible with 3-bars and corporate looks, but bringing attractive, competitive products like this!

      This is starting to get really frustrating. The Super Duty redo looks good (if not a bit awkward). The Focus is ok (even if it is not the C1) as is the Five Hundred, but nothing *exciting* or compelling! The Escape looks better, imo, but Ford completely screwed that up with a 4-speed auto, an 11 year old engine and rear-drums. Just crap!

      Now this... a nice B-car that I think could sell decently in the U.S. but that isn't going to make it to our shores like so many others. Unbelievable! It's going to be sold by Mazda and presumably built in Japan, so why not bring it to the U.S. from there where production is less expensive than in Europe? As much as I am a fan of Ford (managing fleets of trucks does that to you), I am just constantly baffled.
      • 8 Years Ago
      But GM isn't rebadging Opels and Holdens very fast; they've been announced but are at leat a year away. A 2008 intro in Europe with a 2010 intro inthe US would be within the normal expected timeframe. However, given the previous poor sales of European and European-inspired Fords in the US, I'm not surprised that Ford say we won't see this exact car, even if signs are developing that the US market is changing. Has Mazda announced for certain whether the 2 is coming to North America?
      • 8 Years Ago
      *sigh* I'd buy this today. Mr. Mulally, please?
      • 8 Years Ago
      Fond memories of a mate's XR2. The word "throaty" comes to mind.
      • 8 Years Ago
      If Ford decides to bring this EscoSport to the U.S. It will probably be in the form of a CUV/SUV. That's all they've been focusing on for the past 5 years! I don't think that they know how to make actual cars for the American market!
      • 8 Years Ago
      It's a shame we'll never see this mystery "EcoSport" since Ford will be bankrupt by 2010 at this rate...

      Explain again why GM can ship over all the Opals and Holdens it needs as fast it can slap a Saturn or Pontiac badge on them to bolster their stale domestic lineup yet Ford finds it utterly impossible to import designs from their own foreign market branches?
      • 8 Years Ago
      Yeah, it's nice looking. But if it does make it here, Ford will mess it up with clear taillights and that chrome tri-bar grill thing.
      • 8 Years Ago
      #27 - you need to add Mini into your numbers.
      • 8 Years Ago
      I posted this somewhere else:

      Ford Q4 "Profit" ($5,800,000,000) divided by 625,000 cars and trucks=($9,280)

      That's right, Ford were LOSING nearly TEN GRAND per car in the last quarter of 2006. Awesome!

      So by my oversimplistic math, Ford would have to sell this for about $37,000 to make any kind of profit. Which of course will never happen, ha, ha, ha.

      • 8 Years Ago
      Ford is high! What are they thinking not selling this here? It definitely looks good enough to take on the Fit, Yaris, Versa, or Aveo.

      If the mechanical reliabilty and build quality is there, it's definitely a competitor.
      • 8 Years Ago
      Ford needs this, they need to energize there lineup. they have a minor start.

      Rob
      http://www.autoshortlist.com
      • 8 Years Ago
      American car companies always posture that the reason they can't import cars like this is because of different safety regs. If that's the case, maybe it's time for their lobbyists to take on making safety regulations more elastic to accomodate European [high] standards, easing the entry of cars like the new Fiesta.
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