• Jan 24, 2007
During an interview with AutoVisie magazine, Ulrick Hackenberg, a high ranking product exec at Audi, said that the TT-based Shooting Brake concept that debuted at the Tokyo Auto Show in 2005 will not make it to production.

Concerns over the cannibalization of the TT coupe's sales, along with the possibility of overextending the production line where the TT is produced, were cited as the primary reasons for the decision.

As reported earlier today, there still seems to be plans to produce a smaller Audi hatch that may slot in below the A3, so for those of you who want to upgrade from your GTI from your Golf, there still may be a four-ringed light at the end of the tunnel.

[Source: AutoVisie via Motor Authority]


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    • 1 Second Ago
  • 12 Comments
      • 8 Years Ago
      DKB_SATX - Point taken. Post revised.
      • 8 Years Ago
      That is too bad. I think that concept is far more attractive than the girly limp wristed TT and more functional. I would actually consider plunking down cash on an rs version of that. I guess my taste is not the norm though as eveyone says hatchbacks are a poor persons car. C'est la vie. And I will consider the skyline or sti hatch perhaps to feed my 4 wheeled speed jones.
      • 8 Years Ago
      Shame. No other word to describe it.
      • 8 Years Ago
      Way more cool than the TT coupe.
      • 8 Years Ago
      "Concerns over the cannibalization of the TT coupe's sales, along with the possibility of overextending the production line where the TT is produced, were cited as the primary reasons for the decision."

      -Seems like something ya would have thought about before even making the concept... Really, why did you make the concept?
      • 8 Years Ago
      Damn... that is one fone looking concept
      • 8 Years Ago
      This is a sad day. But they're right, I would definitely get this instead of the TT.
      • 8 Years Ago
      Stop the presses!!!

      Another good idea of a concept car gets nixxed... who would possibly have thought it?
      • 8 Years Ago
      This sucks, that is such a cool looking car, I would love to get one.
      • 8 Years Ago
      "Seems like something ya would have thought about before even making the concept... Really, why did you make the concept?"

      Executives and their toys. If you could play with someone else's money, wouldn't you?

      Business management = exercise in futility.
      • 8 Years Ago
      Well, Audi missed the obvious choice: kill the TT Coupe and replace it with this - keep the TT convertible.
      • 8 Years Ago
      The shooting brake concept never looked like it would be produced; it seemed to me that Audi was previewing the look of the new TT and the next generation A3 3-door with the concept, which still might be the case.