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While Geely's logo isn't exactly iconic (ha ha), it's not nearly as bad or imitative as some we've seen out of China. In fact, it reminds us a bit of the old Plymouth logo. Nevertheless, the Geely folks think they need a new one and they're asking you, yes you, to design a new one. They're willing to award the best logo designer $257,000 for their work. There are some rules you need to follow, which are outlined in the press release after the jump. Not mentioned, though, is the company's new advertising slogan, "Beyond_The Value." And, yes, the underscore is intentional. So you might want to keep that in mind as you put in $250,000 worth of logo designing.
With all the creative entries we had on our business card design contest, we're hoping our readers don't disappoint. When the chosen logo is announced sometime after August, we expect to be showing you a photo of one of our more artistic regulars holding an oversized check with a bunch of Chinese zeros on it.

We had a hard time finding a place to enter the contest, but you might start by emailing Geely spokesman Zhang Xiaodong at kukubo@126.com.

Editor's note: Sorry about the typo Zhang's email address, now corrected.

[Source: China Car Times]

Geely's New Logo Design Contest to Award RMB3.6 Million to Worldwide Competitors

Geely Holding Group announced that a special fund of RMB3.6 million will be prepared for a global competition for a new Geely logo, the grand prize of which will be awarded RMB2 million. Now eyeing the international market, Geely seeks to establish its further global presence by inviting domestic and international involvement in contributing to the Company's new image. This announcement was made in a Beijing news conference on January 9.

The criteria of the new Geely logo is set to be symbolically representative, artistic and practical, capable of embodying the corporate concept and spirit of Geely Holding Group, reflecting Geely's ultimate aim to become a national pride of the auto industry and its emphasis on quality, technology and technical accomplishments. The entire design should be easy to remember, establishing a continuation to the current logo, yet with a nice artistic touch for the new age. The new logo should also be able to be reproduced easily on all materials for manufacturing and marketing purposes.

Li Shufu, Board Chairman of Geely, noted that the Company has been highly successful in realizing its target, which is reflected in the slogan -- "Getting involved in the global auto industry; Revolutionizing the China auto industry." This was only the first step in a long march, and the Company is now paving way for global expansion. Of the over 60 million vehicles sold worldwide every year, the China market accounts for less than 10%, meaning that 90% are sold in other parts of the world. Geely sees it as a great opportunity as it aims to export two thirds of its production in the future. The Company in now preparing proactively in all aspects, including branding, marketing, setting up a corporate culture as well as its overall management, to make way for its position in the international market.

Geely will award a total of RMB3.6 million to winners of the logo design competition, of which the one and only "Grand Prize" will come to RMB2 million, with ten "Special Geely Awards" will each be granted a Geely Yuanjing automobile, with a further 100 "Finalists" and 300 "Creative Awards" also being credited.

Winners will be decided by adjudicators including a team of renowned experts and public involvement, and the selection process will be divided into four phases: 100 submissions will be short listed by August this year in the first phase, then down to 50 and 10 in next phase until one grand prize is finally announced.

Geely Holding Group targets to sell two million cars by 2015, of which two thirds are to be sold overseas, which makes up 2.5% of the international market share. By selecting the best design out of a global contest, the Company looks forward to positioning itself as an international brand well-received both domestically and abroad.

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    • 1 Second Ago
      • 8 Years Ago
      Yeah, I need to know when this competition ends. I really want to be the winner!
      p/s: please, send me the answear to my email!
      • 8 Years Ago
      I'd try sending it to the adress on the geely website: (you can google it)
      • 8 Years Ago
      The logo that accompanies the story looks like a cross between the old Prudential "rock" and the logo used by Ford for it's Mercury division.

      The slogan needs a BIG revamp too. I mean, really?
      Beyond...the Value. It sounds like a second-rate rallying cry for the associates at a Wal-Mart type discount store. Or maybe, like Geely sees Value as some kind of heretofore untapped frontier....like a distant planet.

      Geely would be smart if it DIDN'T go the same route of the Japanese and Koreans. That is, instead of offering discount cars and trucks(?) that you buy because they are cheap, offering terrific looking cars that you buy...in spite of their being built in a Communist country.
      • 8 Years Ago
      Let's realize that Geely is merely trying to soften a very hard launch, since most have no clue what a Chinese car is, and also by offering public involvement they appear to be wanting to gain public awareness of their brand. Seems reasonable considering Daewoo and Kia were failures on their own (bought out by GM and Hyundai. Scion doesn't count as they have coffers deeper than the Marianas Trench). Geely has a long uphill fight. This has nothing to do with discount rate logo design.
      • 8 Years Ago
      hello. well, i am from colombia south america ,relly want to participate in this countest .please where do i get more information about,how can i send my,, idea and finally i need you contact to me.please send me more information to my E mail .thanks.
      • 8 Years Ago
      Hello! I want to participate but something I don't understand. I am not employed in any organization or company and don't know what is the "unit’s business license and legal person’s code certificate" and how to get it. I will be thankful if you can explained in details about papers that I need to contribute.
      • 8 Years Ago
      The current one is a variation of the BMW symbol.
      • 8 Years Ago
      The mail is not working, @126.com throws a bad SMTP resolve: No user with that ID.

      How do I submit my logo???
      • 8 Years Ago
      They're getting off really cheap for a logo.
      • 8 Years Ago
      I want to join your logo competition,Can you send me some detail information? i can't find it in your page.
      • 8 Years Ago
      After all ... I want to take part in this event. how can I do this ???
      • 8 Years Ago
      Well, if you can translate this and figure out what it means, start a graphicsdesignfirm, have a couple of good cliënts, you might just be able to enter. ;o)
      Thank you for your letter to us, please send your works to this address: Room 517, #1760 Jiangling Road, Bingjiang District, Hangzhou, Zhejiang, P.R. China. Thank you!
      The following is the request of our designs, we will be pleased that you can obey it
      (1) Contributes requirements: contributes are required with professional design software (e.g. PHOTOSHOP、ILLUSTRATOR、CORELDRAW、3DMAX etc), electronic document material, a copy of each color and black & white printed manuscripts for each.
      (2) The references need to provide in contributions:
      Contributions from unit:
      ① Copies of the unit’s business license and legal person’s code certificate.
      ② Copies of the unit’s legal representative’s ID and other valid certificates;
      ③ The original legal person’s consignment authorization and copies of consignee (participant)’s ID and other valid certificates;
      ④ Works: a copy of electronic material, black and white and color design charts in duplicate each as well as a copy of design direction.
      ⑤ Unit introduction, contacts and classic designed cases.
      Organization (Two or more than two persons):
      ① Copies of participants’ ID and other valid certificates, and common competition declaration signed by all the participants.
      ② Works: A copy of electronic material, black and white and color design charts in duplicate each as well as a copy of design direction.
      ③ Introduction and contacts method of each participant.
      ① Copies of participants’ ID or other valid certificates.
      ② Works: A copy of electronic material, black and white and color design charts in duplicate each as well as a copy of design direction.
      ③ Introduction and contacts of each participant.
      The works refer to identification system design of vehicle logo (including VI handbook), not just a single logo or symbol. Concerning the large workload of completing VI handbook, it’s allowed for designers to separate contributions as two parts. But the first part must embody main identification design of vehicle logo, and the second one’s time for contributing cannot exceed the deadline.
      Best Regards
      Geely Holding Group


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