• Jan 20, 2007

1971 Plymouth Hemi 'Cuda Convertible – Lot 255 $2,200,000 gavel price

Seems like the 11 people who ordered Hemi 'Cuda convertibles in 1971 are pretty much guaranteed a $2-plus million payday if they decide to sell their ragtops. So if any of those owners haven't finished their restorations, you can probably bet that they are working on them as we speak. At RM today, a Hurst pistol-gripped 4-speed sample (1 of 3 like that) brought $2.2 million.

Although well known, the Hemi-powered 'Cudas are fairly rare, which is what makes them so valuable. They were only built in 1970 and 1971, and in '71 Plymouth built just 108 coupes and 11 convertibles. Three are Hurst pistol grip shifted four-speed manual transmission cars, and two are B5 Blue like this particular 'Cuda. See why they command such ridiculous prices now? And one other thing, this car had its stock motor yanked while it was drag raced and then was put back together several years later. The original accurate odometer still reads under 300 miles.

[Source: RM Auctions]



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    • 1 Second Ago
  • 20 Comments
      • 8 Years Ago
      I'd shoot my mother to get my hands on a 'Cuda. I'd shoot her twice to get a rag top 'Cuda. Even if I could, I wouldn't pay $2.2M for one.
      • 8 Years Ago
      I agree with the posters here who see this car as hopelessly overvalued. Sure, they only built a handful of them. But what is the 'limited production' part? Its not the body, tens of thousands of identical bodies were built. It isn't just the engine, plenty of other cars had the 426 Hemi engine. It isn't the transmission, that is just a boring Hurst 4-speed found in countless other cars. All together, it is unique, but how unique is it? I mean, you can build an EXACT replica of this thing for about $140,000. I'd like to see you try to build an exact replica of the 1937/40 Duesenberg SJ Rollson towncar that sold at the same sale. The chassis and engine ALONE would cost $300,000-400,000 and the coachwork would cost another $400,000 to replicate exactly.

      I'll admit, the car here is unique, its original and originality is worth a lot of money (that is why a real Picasso costs millions and an identical print can be bought for less than $50), what exactly is so special about it? When it comes down to it, all I see is a highly overpriced but highly optioned production car.
      • 8 Years Ago
      Something is worth what someone is willing to pay, pretty simple.

      The value is what the value is at the moment the car sells, what happens afterwards is subject to the market, speculation, rarity, demand.

      What gets forgotten here is that many of these high dollar cars are bought not by the average Joe but by "collectors" who buy and sell these cars as a business. So if you sell off a couple of other cars that money is going to need to be pumped back into the business.

      For all those bitching, stop pissing on someone elses party, your just jealous you don't have the 2 mil or the car.
      • 8 Years Ago
      Hey, Chuck!!! There any "any other Barracudas". If you are so smart, how come you are so dumb? There were Barracudas and Cudas. Same car, but two distinct automobiles. Cudas were and still are classified as the big block type with 383 Magnums and up. The Barracudas were any other type motor that was smaller. Go back and re-read the article about the rareness of this Hemi Cuda and just maybe you will understand. 300 miles, only TWO blue ones, 11 convertibles, and only 119 produced as Cudas in 1971. If you were blonde we could say "DUUUUUUUUUUUUUH!", so maybe you are blonde.
      • 8 Years Ago
      Yes the price of these cars is insane, I used to buy Cuda's, Barracudas, and Challengers for less than 2000.00 in the late seventies and early eighties. But this is supply and demand.

      Hey Pistol #11, I guess you are not so smart after all, Cudas and Barracudas both came with small blocks too. Ever heard of a 340? Yeah they came in AAR CUDAs, Cuda's, Barracudas, T/A Challengers, Challengers... !!! Check your facts before you start having fun at others expense.

      I still have a 73 Dodge Challenger 340. All E Bodies were good looking cars. I am happy to still own one!
      • 8 Years Ago
      finally another $2.2 million E-body convertible
      • 8 Years Ago
      Yes the this person who bought the car is the highest bidder in the world. Does that make him the smartest or the richest? I would not have payed that much for that car. But what does that mean? That car means nothing to me. But to the bidder it was a $2,000,000 car. Now this owner must answer the $2,000,000 question did he make a good purchase or is he the peak of the market? Time will tell.
      • 8 Years Ago
      Chuck read the refence books reating to E-body Mopars there where 11 1971 Hemi'Cuda Converible built, one of three with the Hurst Pistol Grip Four speed Stick, Traslation:
      Rare Car
      • 8 Years Ago
      Wow, I cant believe the people that dont see why these cars are worth so much. Obviously someone didnt read the story, there were only 11 convertables built that year and only 3 with the hurst shifter. Very rare, and this car is in prestine shape. Some people just dont get it. At least I do and one day ill own one of these cars. It will sit in the garage right next to my NEW Challenger.
      • 8 Years Ago
      I don't imagine there is still eleven left. I wonder what the engine was that was used for dragging. That use to be the price on Packards and Duesenbergs.
      • 8 Years Ago
      wow chuck u don't know much about collector cars. A car is worth what somebody is willing to pay for it, just because you don't agree with it doesn't mean its wrong. The convertible ACTUALLY IS a rare car and for some ppl is as or even a more desirable car than a jaguar, just depends on the individual.
      • 8 Years Ago
      I am a muscle car guy, and the E-body Barracuda is my favorite muscle car behind the late-Sixties Mustangs. But $2.2 million is foolish to spend on a car. I don't care if just eleven 'Cudas were made with this option; there were thousands of E-body Barracudas produced overall. This is not an XKSS, after all. The 'Cuda is a killer car, but WAY above the proper value. The market is slowing down for muscle cars, but I wonder about the impending "crash."
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