• Jan 19, 2007
The market for midsize coupes has always been a volatile segment. In a culture obsessing with The New, the hairdressers of the world are likely to trade up their two-door barges for something of the SUV or crossover variety.

Toyota Motor Sales exec, Jim Lentz, recognizes this trend and feels that the automaker's development dollars could be put to better use. So in an interview with Ward's Auto, Lentz alluded to the fact that the Solara will likely be dropped from Toyota's lineup in the near future.

That said, Honda's unveiling of its Accord Coupe concept in Detroit counters that claim, accompanied by Honda's own data that maintains there will be a 34-percent growth in the segment within the next four years. What does Honda know that Toyota doesn't? That's something we doubt will keep Toyota execs up at night.

[Source: Ward's Auto]


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  • 36 Comments
      • 8 Years Ago
      Well I'll go with Toyota on this one. I don't see the mid sized coupe market as a real brass ring for them.

      they have talked about bringing out a supra that won't price itself out of existance, which is a better use of funds IMHO.

      The Solara was nary a car that could have been considered awesome. An appliance of a midsized coupe.

      Monte carlos look at the solara and say... I'm so sorry.

      As for the accord.. not alot about accord sales this past year were stellar - let alone coupe sales I would submit.

      Jonathan Hicks
      • 8 Years Ago
      Nooooo!!!! Toyota should keep the Camry Solara coupe and convertible in its lineup. Just give it a six speed manual for the V6 to make it sportier. Toyota's US model line would not be complete without a two door. Also the Solara looks as beautiful as Jennifer Garner.
      • 8 Years Ago
      Interesting...Toyota drops the Solara coupe/convertible just as Nissan decides to (FINALLY) build/sell an Altima Coupe.

      I'm hopeful that this market segment is about to add some growth, but 34% may not be all that many sales in a small market.

      As far as I know, neither Toyota nor Honda sell many of these "mid-size" coupes outside of the U.S. (I'm not sure if I read once that Honda sells the Accord coupe in a few overseas markets.)

      Toyota is just doing what many other manufacturers have done when they wanted to maximize profits..."killed" all marginal models to concentrate on the huge sellers. Remember, Ford did the same thing in the mid to late '90s? It wasn't all that long ago that Toyota had a showroom with 2 or 3 sporty 2 door CARS. Gone the mighty Supra, gone the sporty Celica, gone the rorty MR-2......killed because their numbers didn't meet some necessary (arbitrary?) break even point.
      • 8 Years Ago
      Toyota........The new Buick!! I see more old people driving Camery and Avalon. Toyota is our generations Buick!
      • 8 Years Ago
      The Honda Accord coupe shown on AUTOBLOG on January 8th was sweet!!!! No wonder Toyota bailed on the market.
      • 8 Years Ago
      I'm not surprised. Coupes generally don't sell, especially coupes that aren't sports cars, and especially big coupes.

      Then there's the fact that the Solara is one of the ugliest cars on the road doesn't help. Looking at that picture above reminds me of why I hate the Solara. Most Toyotas are just bland and boring, but this is outright offensive to my eyes. They've no chance in the market anymore: the Altima coupe is beautiful, and if the new Accord coupe looks anything like the concept, it'll be quite pretty as well.
      • 8 Years Ago

      Honda makes everything Toyota does look like crap!
      I`m pro domestic but I can`t blame anyone for wanting a Honda Accord.
      Toyota Camry, I can`t believe it`s the best selling car.
      Toyota is more of a truck company they some how manage to fly under the radar on this.

      Cheak out an Impala or Fusion.
      If you have to drive a import buy a Honda!
      • 8 Years Ago
      What the #@$W are you guys talking about? The Solara is a low price alternative to a luxury touring coupe such as Lexus, BMW, Mercedes etc., it has the reliability Toyota is famous for, plenty of power and enough gadgets on my SLE to keep me entertained and happy on cross country runs. My one wish is rear wheelor AWD option. DOMESTICS? What does that word mean anymore anyway? My Solara was made in Kentucky. My Accord that it replaced was made in North America. I never had a mechanical issue with either. Ever! Compare that to my crappy GMC Safari or any other "big 3" car ive had. Total jokes. Crap. Buy a decent car like a Toyota or Honda and you are supporting the local economy and encouraging quality engineering. Or be a stupid a$$ and drive your Dodge Neon to the grave at 90,000 miles.
      • 8 Years Ago
      I'm the proud owner of a 99 Solara and while my next car will need to be a 4-door, I'm very sad to see the Solara go. It's a wonderful car to drive and I have not one complaint with the car. RIP, Solara...
      • 8 Years Ago
      Hmmm
      Jeff.... you little slime in the Generic Motors replacement for a shitty Grand Am aka G6....

      If you cant figure out.. what I drive.. then you really deserve to drive that P.O.S made from the bastard.. known as GM.

      Now.. The Solara is a decent vehicle. It only lived 3 generations.. but its styling.. is definately FICKLE. Its buyers are the same types who drive Avalons, Lexus SC's. as in.. slow boring old lady cars. And while, Im sure ya could remove the old bag driving the car and put a decent body kit, change the color

      And I personally dont care about the little old lady who's friends think its a big deal car.

      Its an old lady car. The styling hasnt been updated and the market that buys the Solara.. is old, and greying / white haired.

      Now.. for what the Solara is.. its a nice car. The styling is decent. Its recent and decent looking. It beats the tar out of the Sebring. That load of crap is just plain garbage. The Accord with a bad trans, 2 million miles will beat a brand new Sebring, simply because of its resale value, good looks, and it gets updated every coupla years. While the Sebring.. is / was old news the instant it came out.

      But the midsized coupe market.. is fickle.

      And whomever wanted a TSX coupe.. is as dumb as a stump. THE ACCORD IS THE TSX. Accord was designed as a Japanese sold car 1st.. with it body going to Acura as the TL. And that frame sans the lights and agressive bodywork went to Honda as the Accord.

      And whomever said the SCION TC is a Solara.. is even dumber than a stump. The Scions are totally different than the Camry platform. And I can tell ya why.. cause when the oil sludge problem came out with the Camry 3.0 ltr motor and or 4cycl motor.. Scion motors werent included. The Scions are sold by themselves sharing one platform. Basically.. a Scion has the under pinnings of a Corolla / Martix.

      Now.. with that explained..

      Honda just needs to keep the Accord as a Coupe.. and a Sedan. But also needs to figure out how to do an aggressive design and a decent design. EX: S2000 and or NSX.

      LONG LIVE THE HONDA ACCORD COUPE AND OR SEDAN!!!
      AND MAY IT BEAT THE PANTS / TAR OUT OF ANYTHING THAT TRIES TO TOUCH IT
      • 8 Years Ago
      I guess I'm the odd man out. I was actually in the market for specifically a mid size coupe. I liked the interior space of a 4 door sedan with the somewhat sportier looking outside of a 2-door (plus I've always felt like 2 doors have a lot more space for the driver, i sit pretty far back from the wheel). I realize they're hardly on par performance-wise with a rear-wheel drive sports car, but on a limited budget these suit pretty nicely.

      I found my options pretty narrow, basically a contest between the Solara and the Accord coupe. I was looking at last gen...settled on the 99 Accord Coupe. I know people are pretty much hating on the Solara, but I felt the newest one actually looked better than the newer Accord, however for the generation I was looking at the Accord won hands down.

      So long Solara...

      I'm curious to see how the new Altima and Accord coupes do in the market. I'll be needing a new car soon.
      • 8 Years Ago
      The original Solara was supposed to be a Lexus coupe. Notice that it had up-level interior and styling.

      Toyota has a hard time selling stuff like that. Even the Genesis Marketing Group (pre-Scion group) tried to market fun and sporty to reach a youth market. Didn't work.

      Despite this, I am surprised that Toyota is exiting the mid-size coupe market, as fickle as it is. I guess the wonderkids in product planning know more than me.
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