Did you check out the video of the Wrangler hanging on the wall like Spiderman? That wasn't even the coolest thing going on at Jeep's display at this year's Detroit show. The big draw was a big fall – a waterfall that spells things out (like Jeep's name) and makes shapes (like Jeep's trademark grille).

As the fellow in the video points out, NAIAS 2007 wasn't the first time Jeep has used this innovative and attention-grabbing water effects display. It's been used in Beijing, Geneva, Frankfurt and even previous Detroit shows. Trick effects displays like this tend to tire after a while, but Jeep's waterfall stands the test of time – not unlike the classic Jeep Wrangler itself.

[Source: DCX via Winding Road]