• Jan 18, 2007

Did you check out the video of the Wrangler hanging on the wall like Spiderman? That wasn't even the coolest thing going on at Jeep's display at this year's Detroit show. The big draw was a big fall – a waterfall that spells things out (like Jeep's name) and makes shapes (like Jeep's trademark grille).

As the fellow in the video points out, NAIAS 2007 wasn't the first time Jeep has used this innovative and attention-grabbing water effects display. It's been used in Beijing, Geneva, Frankfurt and even previous Detroit shows. Trick effects displays like this tend to tire after a while, but Jeep's waterfall stands the test of time – not unlike the classic Jeep Wrangler itself.

[Source: DCX via Winding Road]



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    • 1 Second Ago
  • 4 Comments
      • 8 Years Ago
      Can you play Doom on it?
      • 8 Years Ago
      What makes this special is that it's usually the only visible water in the place with the possible exception of the Austin Martin pond. The fact that it's sprayed makes the air cooler and less arid. That coupled with the simulated rock, trees and the natural color tones makes it a very comfortable environment. It also conveys Jeeps attitude very well.

      We always save the Jeep exhibit for the end of the Detroit show because it's a good place to relax. I'm glad they brought this feature back. I have to hope that the mood of the Jeep dislay has sold a few Wranglers through the years.
      • 8 Years Ago
      Thats quite an amazing piece of engineering. Its a shame that it doesn't reflect the level of engineering found within the Jeeps themselves. But then again people buy Jeeps for a reason (though that reason continues to elude me).
      • 8 Years Ago
      The first time I saw this display was at the Chicago auto show in 2001 or 2002. Glad to see that they're getting such good mileage from it.