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Fender guitars rock. Even the cheapies are easy to play and sound good in the right hands. Panasonic and Fender are teaming up to create an audio system that will be offered to auto manufacturers. Nigel and Slash have already been snagged by Volkswagen with their First Act package deal (buy a VW, they throw in the guitar that plugs into the car's audio system). We're guessing that the pitch for the Fender/Panasonic system will be along the same lines, though; and aimed at the younger demographic. The working partnership of Fender and Panasonic even trotted out Dick Dale at the NAIAS to promote their idea. Hey, in the right car, this could be magic. You could turn all that traffic-jam time into productive practice! Campers would no longer have to settle for singing "Blowin' In The Wind." With a guitar-enabled audio system, you could, as Bob Dylan told his band at Newport, "play f***ing loud."

[Source: Edmunds]

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    • 1 Second Ago
      • 8 Years Ago
      If they can somehow capture Fender's Legendary Tube Amp sound, that alone would be enough go take a look at this.
      • 8 Years Ago
      I have a new Acura RDX with the ELS stereo by
      Panasonic and it ROCKS,just amazing for a car.

      I would expect the Fender version to be
      just as good.

      Here is a review of the ELS in the

      • 8 Years Ago
      Good point, V. If you are going to have a celebrity endorsement, a living celebrity is helpful. I just meant that as an example of what Fender could bring to the table, sound-wise.