I saw the Ecolimo booth at the Santa Monica Alt Car expo last month, but didn't take the time to share information on chauffeur service, which uses biodiesel and hybrid vehicles to ferry celebs we're all heard of – Steven Spielberg, Leonardo DiCaprio, Al Gore – around L.A. My apologies. Now, thanks to the L.A. Times, I can point you to some more information on the Ecolimo company, which is based in Santa Monica and started in 2004 with a single Toyota Prius. Today, Ecolimo has nine vehicles, eight drivers and offices in L.A. and San Francisco.

I like the idea (it's sort of like green car sharing for the rich), but I'm worried the green rides might be giving some people the wrong idea. Take this quote from Steve Miller, a Beverly Hills business owner who usually drives a Hummer H2: "I love my Hummer," Miller told the L.A. Times, "But this balances out my life."

I'm sorry, sir, but you'll have to do better than use biodiesel once in a while to balance out driving a Hummer.

[Source: David Colker / LA Times]

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