• Jan 17, 2007
Dr. Copenhaver and Dr. Trout, dentists in Richmond Hill, GA, feel blessed to have such a wonderful staff and look forward to doing something special for them each year during the holiday season. This year they gave their employees something more than just a teeth whitening to brighten their smile.

After what seemed to be just another great luncheon at the Ford Plantation in celebration of the holiday season, the nine employees of their dental practice got a little more that they expected after dessert. The employees were always anxious at the party, as the dentists try to "do something big" for them each year; but this is about as big as it gets. Instead of the usual array of cakes and pie, they were served with a tray of keys.

Each set started one of the 9 new Chevy HHR's, adorned with the dental office logo, in the parking lot. They were escorted outside and presented with their new cars for Christmas. Not a bad deal for everyone involved. The employees get a fantastic gift for Christmas and the dentists get to take the write-off for advertising. Everyone comes out a winner.

[Source: WTOC tv via GM Inside News]



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    • 1 Second Ago
  • 10 Comments
      • 8 Years Ago
      I hope they don't count this as a fleet purchase
      • 8 Years Ago
      Good news: they got a free car for Christmas
      Bad news: it's a Chevy HHR
      • 8 Years Ago
      Bob,

      Business gifts are only deductible up to $25 and I assume that the HHR costs a little more than $25 so as I said giving a gift of an HHR would not be a deductible business expense.

      Alex,

      Provided the cars were "gifts", that is to say, property given without expecting to receive something of equal value in return. They would not be taxable to the recipient but gift taxes may need to be paid by the doctors. You are exactly correct about the tax implications if it is not a gift.
      • 8 Years Ago
      GREAT GIFT -- I wonder how they handled the insurance issue. You don't make clear that they gave away cars to own, did not lease the cars.
      The person who said a gift is not a tax deduction is wrong -- business gifts are deductible -- and I am not so sure the cars do not count as income.
      In any case, the doctors will get sued if the cars are in accidents, because of the ads on them, so they need to be sure they are covered.
      • 8 Years Ago
      Would it have been better if they had been given Bugeye Sprites? Those cars have the smile built in already.
      • 8 Years Ago
      I think #10 has it figured out.

      Kudos to Chevy. It only took them a few years to come up with something even worse than the PT Cruiser.
      • 8 Years Ago
      Chevy giveaway at the Ford Plantation. What a great headline!
      • 8 Years Ago
      "To the employee tax on 15 - 20 thousand = price of brand new car"

      Easy... Sell your old car and use the money to pay the tax. YOu should even end up with spare change
      • 8 Years Ago
      To the employee tax on 15 - 20 thousand = price of brand new car. Or no new car. Or new car for 15 - 20 thousand plus tax. I think it works out.

      I would be happy.
      • 8 Years Ago
      Hey guys, I'm an accountant in NC and you are all wrong - The autos were either given to the employees, or the ownership is retained by the company and the employees are permitted personal use. If they were given to the employees they would be constructive compensation and included in their income, not a deductible business gift. A "deductible business gift" would be a marketing gift given to a customer(also a car would never be considered a "reasonable and necessary" business expense in this regard by the IRS). If they are merely permitted personal use, the government requires that the associated auto use income be included on their W-2s as compensation. Additionally, the IRS has ruled that autos with the advertising covering are not deductible as an advertising expense. Personally I wouldn't be thrilled about having to drive around a rolling billboard.