With Toyota's coming out party for the Tundra in full swing, the full-size truck segment has been getting a lot of attention. With the spotlight focused intensely on any vehicle with a bed, Nissan decided it was time for the Titan to show up looking its best. To that end, Nissan will be giving its full-size pickup a new set of threads for the Chicago Auto Show next month. Of course, the Autoblog team will be there to bring you all the live shots you've come to expect from us.

Nissan really needs to start focusing on the customer again, having lost some of the half-ton pickup market share last year. The new Tundra will certainly continue to draw sales away, as well. In fact, Toyota is hoping to move 200,000 Tundras this year, and most expect those sales to largely come out of the Titan's customer base. While others believe the domestics are more vulnerable, the loyalty of their buyers is so strong that Nissan is a more likely target. Will a new nose help? Probably not, as we've seen first hand that truck buyers are more interested in frame rails and transfer cases.

[Source: The Car Connection]