• Jan 16, 2007
With Toyota's coming out party for the Tundra in full swing, the full-size truck segment has been getting a lot of attention. With the spotlight focused intensely on any vehicle with a bed, Nissan decided it was time for the Titan to show up looking its best. To that end, Nissan will be giving its full-size pickup a new set of threads for the Chicago Auto Show next month. Of course, the Autoblog team will be there to bring you all the live shots you've come to expect from us.

Nissan really needs to start focusing on the customer again, having lost some of the half-ton pickup market share last year. The new Tundra will certainly continue to draw sales away, as well. In fact, Toyota is hoping to move 200,000 Tundras this year, and most expect those sales to largely come out of the Titan's customer base. While others believe the domestics are more vulnerable, the loyalty of their buyers is so strong that Nissan is a more likely target. Will a new nose help? Probably not, as we've seen first hand that truck buyers are more interested in frame rails and transfer cases.

[Source: The Car Connection]


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  • 22 Comments
      • 8 Years Ago
      Titan is and was a lame truck. Nissan makes JUNK!!! Toyota truck is hidious looking.
      • 8 Years Ago
      Being the owner of a 04 Titan with over 86,000 miles on it I can assure you that it is a formidable truck well suited for towing and the job site. Not sure what the face lift will be or why because I didn't buy it for looks but for quality.

      Would I like to see a 8ft bed? yes!
      Would I like to see a 3/4 ton HD Diesel? yes!
      Does the Tundra sound like a good truck? Yes!

      But I bet a Tundra is going to cost thousands more than my Titan and that to me is the deciding factor because the quality of Titan has already proven to me.

      We're discussing this at http://www.titantruckz.com/ if you would like join in.
      • 8 Years Ago
      Mike, what are you implying here?? That Japanese automakers don't know how to build trucks that offer packages that make it more convenient for a TRUE truck buyer? Both these trucks were designed and built here in the U.S. for TRUE truckers. The only difference is that they were held to Japanese standards which typically should give it credibility in terms of quality. All I'm trying to say is that a "TRUE TRUCKER" doesn't cry about a "power seat" option and how it should come standard or whatever. U.S. automakers have been building decent cars, nothing to really bragg about. In order to stay competetive they HAVE to start offering something for free. I mean, for example.. The Chrysler Group announced that in March 2007 they will start offering the "HEMI" option for free if you buy any Chrysler truck. You don't need to have an American Truck (assembled in Mexico) to know that you've made the right decision in terms of choosing a truck.
      • 8 Years Ago
      A facelift would just be lipstick on a pig; the Titan is the ugliest full-size truck there is. Has some cool options, like the tie-downs and the bedside storage, but that's not enough to overcome the styling.
      • 8 Years Ago
      Who cares about a Power Seat. A REAL man doesn't need a power seat in ANY truck.. Especially a Pick Up Truck at that!!!.. We're talking about oversize guzzlers that depreciate in value as soon as you drive it off the lot, not a rolls royce. I understand the logic behind getting the biggest bang from the money you will be spending.. But I want a truck that wont quit on me and is strong enough to do the job. Think about it.. how many of you are going to be worried about the interior when the tranny goes out? Am I going to be worried about some power seat when my truck isn't powerful enough to pull a damn trailor full of horses? Opinions about these current Japanese vehicles are useless without any facts. Let's just wait until the end of the year to make final judgement. "Americans Welcome No Competition Because They're SCARED!!"
      • 8 Years Ago
      I have 72,000 on my 2004 Titan and I love that truck. Real truck owners could give a crap about interior colors and power seats and option packages, so the previous poster must be moonlighting from their cameos on "Queer Eye for the Straight Guy."

      The domestics are the ones with the confusing options packages that run prices through the roof anyway, truth be told.

      What truck owners care about is value, and the Titan in my mind is the best value out there right now. Mine is the best driving, best sounding (stock)truck in my town, and I don't need to tow over 9,000 lbs. Neither do 98% of you!
      • 8 Years Ago
      "Posted at 3:04PM on Jan 17th 2007 by autoblog is full of homos"
      A-- THE TRUCK IS UGLY AND CRUDE LOOKING -- the new front end is ugly and more finished looking. The only thing good about the styling is that it appeals to no-brain macho wanna-be-gay guys who are afraid inside of their sexuality.
      B--LOTS OF PUBLICITY ABOUT RECALLS

      AUTOBLOG -- WOULD YOU ALLOW A USER WHO SIGNED HIMSELF,
      "autoblog is full of nXXXXXs?
      LOSE THIS JERK PLEASE
      • 8 Years Ago
      Foreigner,

      I guess I'm a little confused here, even though I've tried to be as clear as possible.

      1) when you can explain the correlation between a bed liner and floor mats, let me know. apparently, Nissan sees something that I don't; let's chalk that up to my own obvious stupidity.

      2) to get that power seat that I want, the 2006 Tundra required a purchase of package #6, which requires the purchase of leather seats, heated seats, a 6-disc CD changer, and side air bags, among other things. the package price was about $5,000. all I wanted was the stupid seat. the power seat option on Ford, Dodge, and GM is anywhere between $325-$455.

      I don't quite understand why this power seat bothers you. as I mentioned before, over 70% of all trucks produced have it. I also mentioned I drive around 90,000 miles per year, and comfort is rather important to me. don't know if that makes me your "TRUE TRUCKER" or not. my '97 Dodge V-10 had 604,000 miles when I sold it in '02 (power seat AND leather), and my '03 Dodge 3500 V-10 had a little over 200K when I sold it in May of this year. and by the way, not ALL Dodge trucks are made in Mexico...my '06 was made in a really exotic location; Fenton, Missouri. 'nuff said about that.

      as far as something offered for free, I think that will be something that the Japanese will need to expound on. both Nissan and Toyota offer incentives in the form of consumer rebates, but their normal modus operendi to to offer even bigger factory-to-dealer cash. as I mentioned in another posting, the "but it's a Toyota" will go absolutely nowhere with this truck in the heartland, when the nearest dealer is 250 miles away. Toyota is talking about "satellite" dealers in smaller towns, but this will be years away.

      other considerations here are for Toyota's two independent distributors, Gulf States Toyota (the Carolinas, Georgia, Florida, Alabama, Missisippi, Louisiana, and Texas), and Servco Pacific in Hawaii.
      these are independent distributors, separate from Toyota Motor Sales, USA. the distributors have totally different pricing, with many models over $1,000 more expensive than the same vehicles sold by Toyota Motor Sales, USA, in the other 41 states. Gulf States is also notorious for adding even more stuff, like pinstriping, rustproofing, and aftermarket wheels. this type of profiteering will only help to make the Tundra even less competitive in these markets.

      it's rather interesting to see all the "experts" about trucks, and it's funny to really looks at the actual production numbers we're talking about. Dodge is low on the totem pole at about 450,000, with GM and Ford far ahead of that. and Nissan and Toyota have a hard time breaking 100K each.

      Mike
      • 8 Years Ago
      Both Toyota and Nissan are attempting to be Butch. The Titan ultimately was a lame duck.
      • 8 Years Ago
      Before I purchased my 04 F-150 I checked out the Titan. It was breif - a quick build-your-own online proved that to get what I wanted I had to choose option packages. And once I chose an option package I was forced into others. And the kicker for Nissan is that this is not just a problem with the Titan but all of their models. Autoblog even mentioned it before when disucussing how with the Versa to get a moonroof you must, without choice, also pick up all other option packages.
      Bad packaging=No Titan. The F-150 is still the truck to beat in my mind.
      • 8 Years Ago
      What's different. After seeing this rolling eyesore at a car show and seeing how poorly it was made (flimsy dash panel, awful color coordination, poor assembly, and overall unattractive package), the best thing Nissan could do is to stop building trucks. They've abandoned making nice trucks and insist on building rolling examples of dog stools.

      Woof! Barf!
      • 8 Years Ago
      It seems most if not all of the posts against the Titan PU are from second hand opinions. I am a plumbing contractor, and I use my vehicles hard. I have constantly put the Titans offroad prowess to the test navigating access to jobsites far off the beaten path. I tow a 2500lb trailer w/a 5000lb Skid steer loader, and it will pull a 7% grade at 65mph and not even breath hard. Anyone who really uses their pickup is more concerned about how it performs on/off the road, and how the manufacturer/dealer takes care of warr./maint. issues. After 70,000mi, I would not own another pickup. I have my name on the title of 3 Titans and 1 Armada. I'm not saying Nissan is the perfect vehicle for us all, but for how I use my trucks, it holds it's own and more. And no, I am not a Nissan salesman/spokesman.
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