'Ford Individual' customization begins in Europe
The program, imaginatively called "Ford Individual", is similar to the packages available through Volkswagen and BMW, and will consist of a few distinctly different styling directions.
One is entitled the "Sporty Line" that's primary focus will be more on modern-looking additions, like exterior styling bits, wheels and interior accoutrements. The "Luxury Line" will allow buyers to add leather and wood grain, while the "Hitec Line" consists of in-car entertainment packages, rear-view cameras and other techy tidbits.
Initially the only vehicle that will benefit from these additions is the Ford S-Max, however, demand may allow Ford to broaden the vehicles available for customization.
[Source: Motor Authority]
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