• Jan 16, 2007
Ford has begun running a pilot program in Germany and Switzerland that would allow buyers to customize their rides in ways currently unavailable to customers in Europe.

The program, imaginatively called "Ford Individual", is similar to the packages available through Volkswagen and BMW, and will consist of a few distinctly different styling directions.

One is entitled the "Sporty Line" that's primary focus will be more on modern-looking additions, like exterior styling bits, wheels and interior accoutrements. The "Luxury Line" will allow buyers to add leather and wood grain, while the "Hitec Line" consists of in-car entertainment packages, rear-view cameras and other techy tidbits.

Initially the only vehicle that will benefit from these additions is the Ford S-Max, however, demand may allow Ford to broaden the vehicles available for customization.

[Source: Motor Authority]


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  • 14 Comments
      • 8 Years Ago
      I really think this is coming the USA. I just have a good feeling about this one.
      • 8 Years Ago
      Amen John P. #2. Jim in Tampa seems to think that because he wants particular options, everyone should be forced to pay for them. Jim, please explain to me why more choice is a bad thing.
      • 8 Years Ago
      They'll have to farm this out, as their overhead is way too high to make it economical inhouse.
      • 8 Years Ago
      We're not worthy?
      • 8 Years Ago
      That's a really nice looking Ford wagon!

      Come on Ford, there really are some of us in the US that like wagons and hatches.

      Maybe they could bring it over and it would fill the void in the Focus line up since they dropped the hatch for 2008?

      • 8 Years Ago
      egad - that ford wagon looks so much better than anything they sell here!
      • 8 Years Ago
      Ford Put some Sliding doors on the C MAX like the Mazda 5 or a minivan and send it over.
      This would be a hit but Sliding doors are better for kids who are in a hurry.
      • 8 Years Ago
      Accordsforall,
      Let me let you in on one the easiest little rules in the English language to remember:

      " 'I' before 'E', except after 'C' "

      Therefore, it's "diesel", not "deisel".
      • 8 Years Ago
      Jim... I don't have the choice to buy a Lexus without paying for side airbags and traction control. Thankfully, companies like Ford let the customer decide exactly what he wants. I don't want some car company telling me what I want or need. It's insulting when a company or government agency tries to save me from myself. A car with no side airbags and no traction control (like both my cars) is far safer than a motorcycle. Do you believe motorcycles should not be available for people to purchase if they choose? I am guessing the luxury car makers you mentioned have these options because luxury cars generally come loaded. Their buyers want everything and are willing to pay for it. Most of these cars also come standard with leather. That does not mean all cars should have leather standard. Ford is not a luxury make. Its buyers appreciate value, and don't necesseraly want (sometimes can't affort) to pay for all the options. You want airbags and traction control - I don't. The Ford can satify both of us, the makes you mentioned cannot. Advantage: Ford.

      Accordsforall... Your response makes very little sense. Choices do not dilute anything. As much as you'd love it, you are not going to see me "throw a car into a corner at 90 at night in the rain". I do not drive like that, and neither, I'll venture to guess, do 90% of S-Max drivers. Those who drive like that should buy their car with traction control. Those who do not should have the option to take the savings instead.
      • 8 Years Ago
      Hmmm
      Id also like to say...
      Traction control are for the wussies who drive the 4500lb suvs and cant see over the wheel to see the damn car in front.. yet need the size to pull along their empty headed selvs.

      As far as the airbags.. always nicer.. but remove slushbox and add the paddles.
      • 8 Years Ago
      Meanwhile, over in the colonies, Ford customers get to accessorize their cars with side air bags and traction control; items that should be standard equipment!
      • 8 Years Ago
      " Everyone in North America could be driving a car like this (or better). If the attitude was buy the best quality car, not buy what is built in the U.S.A. North American car companies would be building much better quality cars and sales would be up. But no, lets keep buying " made in U.S.A" so cars don't improve and we close plants and Toyota gets the upper hand."
      You Toyota and Honda guys call your cars American when its convenient. Toyota is good at playing the American card.
      European cars arent necessarly of better quality. They have a nicer design. With todays fuel prices the European lines are what the domestic companies need.

      Right now American cars are on par or surpass the asian makes in quality. I think the Japanese success influenced American car design. Making it somewhat sterile. The European espeically Austrailan GM and Ford cars equate to the 1960`s American designs in brilliance.
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