$300,000 buy-in to sell Smarts in U.S.
To build U.S. awareness of the Smart brand, three tractor trailers will tour the country this summer, taking Smart cars to the masses in 37 cities. Potential buyers will then have a chance to test drive the ForTwo and find out just how intimidated even the smallest SUV will make them feel. Those still interested in buying, can look forward to the first of 2008, when the cars should actually hit dealer lots.
[Source: Automotive News - Sub. Req.]
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