Smart USA has begun recruiting North American dealers to sell the diminutive two-seater and is starting with current DaimlerChrysler dealers. While those already selling DC products would not be required to build a stand-alone Smart showroom, they would have to dedicate 2,000 sq feet to the product and provide a separate entrance. Automotive News reports dealers would be expected to invest about $300,000 apiece for the priviledge of selling Smarts. AutoNation, which runs 13 Mercedes dealerships, says it is among 400 candidates hoping to get Smart franchises.

To build U.S. awareness of the Smart brand, three tractor trailers will tour the country this summer, taking Smart cars to the masses in 37 cities. Potential buyers will then have a chance to test drive the ForTwo and find out just how intimidated even the smallest SUV will make them feel. Those still interested in buying, can look forward to the first of 2008, when the cars should actually hit dealer lots.

[Source: Automotive News - Sub. Req.]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X