• Jan 11, 2007
We try to only show you the commercials we think are really cool because, let's face it, we're only giving away free advertising when we post these things. We had to show you this one that debuted today from AutoTrader, however, because it reminds us a lot of the coolest video we've ever posted on Autoblog, the 1K Project II. Like that video, AutoTrader's commercial, called "Armada", uses CGI to place an unreasonabe amount of vehicles on the road at one time. Considering AutoTrader is in the business of putting people in touch with the right car, those thousands are eventually narrowed down to one red Mustang that does a 180 into the new owner's driveway (that part's not CGI). The video above is a short "Making of" type feature that is followed immediately by the commercial itself. The new spot is much better than the current "Find Your Car" ones being aired by the website.

Check out the video after the jump.





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    • 1 Second Ago
  • 6 Comments
      bob
      • 8 Years Ago
      Too cool! I have used AutoTrader.com to buy and sell my own cars. The making of the commercial is even better that the commercial itself! Bet you can't guess who does the voiceover? Come on everyone send in a guess!!!!
      • 8 Years Ago
      The directors..Cinematographers by trade, and sons to the guy to shoot bladerunner are great directors! Jeff is usually on had to shoot david finchers movies! Cool guys as well...GREAT SPOT but rip off
      • 8 Years Ago
      Not bad. not bad. A little short but it works.
      • 8 Years Ago
      This is a pretty good effort. When it's clearly CGI you spend more time trying to figure out how they 'did it' than actually taking note of the commercial itself.
      • 8 Years Ago
      Well, there actually is a 3k Project video at http://www.trackmania-lejeu.com/forum/viewtopic.php?t=8682&highlight=3k+project :)
      Volcano eruption this time :))
      • 8 Years Ago
      that was supposed to be cooler?*