Buick really scored a hole in one when they signed Tiger Woods to be the company spokesperson. Although not exactly the demographic, Buick's historical ties with the PGA make it a great marketing move.
This video starts with Tiger looking for his "lost" wedge. As each group on the tee finds it, he asks if they want to bet on who can hit the ball closest to the hole... for a Buick Rainier. As the foursomes play through, Tiger eventually gives away four of the Buick SUV's to the stunned golfers that beat him.
Buick couldn't have made a better deal than to have Tiger sell their cars. especially with all of the news, both good and bad, recently surrounding him. He continues to win, got married, lost his father and will now become one himself this summer. As Buick works hard to lower the average age of their buyer from the late baby-boomers they currently attract, furthering this relationship should be their ace in the hole.
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Reader Comments (Page 1 of 1)
Matt @ Jan 10th 2007 1:38PM
I think this ad is about a year old....
Ekow @ Jan 10th 2007 1:42PM
Tiger Giving wealthy people cars...FANTASTIC!
Shah @ Jan 10th 2007 1:56PM
I still love this video!
MikeW @ Jan 10th 2007 2:48PM
Yeah 4 speed automatic.
Jason @ Jan 10th 2007 4:12PM
Tiger is amazing. I've seen that video before but it's still terrific.
John B @ Jan 10th 2007 4:51PM
I doubt Tiger drives a Buick but I must admit, that man has personality.
uncle john @ Jan 10th 2007 4:52PM
Iv'e got one (an '04) and it's fantastic. You couldn't pry my wife away from it.
big L @ Jan 10th 2007 7:12PM
I am over 50 and looking very carefully the Lucerne and the Enclave. Maybe not exactly the 30-40s but way less than the 65-70 of the recent years.
I like Tiger and the ads. He has a nice personality and is cheerful.
leon0911 @ Jan 11th 2007 8:03AM
brilliant advertisment! It works... People who see this (and are not complete car buffs) will think positively about the brand. Good call from the agency.
FLR @ Jan 11th 2007 9:14AM
Hey #2...you're obviously not a golfer. Not everyone that golfs is wealthy...trust me...I'm certainly not and neither are any of my friends.
Great video...great marketing. Heck..I would just liked to have played a hole with Tiger!
Joe @ Jan 13th 2007 4:38PM
I'm a car guy and I don't view GM products very favorably, but this marketing worked on me. I smiled through almost the whole video.
mbowers @ Feb 19th 2007 5:30PM
My wife and I bought a new 2005 Ranier, driven at the "05" Buick Invitational in San Diego. Brad Faxon drove it..he missed the cut...but I didn't, we LOVE it! The 300 HP, V8 scoots..Stereo awesome, quite ride...I like the Buick line up...we own two Buicks..yes, I am over 50, but not dead! Great job Buick!!