US about to overtake UK as #1 consumer of MINIs
Selling the new Cooper and Cooper S alongside the previous generation cabrio Sidewalk, MINI thinks they'll have a strong showing against the competition. And that competition will include newcomers like the Audi A1 for the first time. With the exterior looking almost identical to the current models, it's hard to imagine there will be a huge increase in demand for the new MINI, but the mechanical changes (like switching the S from supercharging to turbocharging) might keep the MINI ahead of the challengers. And especially in the increasingly more fuel-efficiency conscious US, this might mean up-to-40-mpg MINI sales will grow. As long as there are cars in showrooms and dealers don't gouge customers, that is.
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