In the interest of not going belly-up, Ford will be hard at work over the next three years to remake their entire Ford, Lincoln and Mercury fleet. We've got high hopes that the Bold Moves will start to come at us quickly now, and that great new product will offer significant improvements over their current offerings. It makes us wonder how long we'll have to live with the Five Hundred's rhinoplasty and the newly penned Focus. Ford also indicated an interest in selling "B" segment cars, which are sub-Focus size. Along with offering new small cars, technology integration will play a role in revamping the offerings. The newly unveiled and very cool Sync system is another way Ford will add value and substance to their wares. We also expect to see interesting developments on the hybrid and fuel-cell (and fuel-cell powered hybrid) fronts.

Our hope is that a little attention be given to the house of Lincoln Mercury first. The recent introduction of the Fusion, along with the refresh of the Focus and Five Hundred has bought Ford a little time, but the Town Car's looks have not aged well, and it's the odd-man-out styling-wise. The bold lines of the MKR concept bode well for some style to return to the long barren flanks of the bulbous Town Car. Mercury could stand some strategic focus. More effort should be paid to further differentiate Mercury, rather than just being tarted-up Fords. There has to be a reason for people to wander into the showrooms. We'll see in the coming months the fruits of Dearborn's labor, as they've got a lot of dedicated people working extremely hard at stanching the bloodflow at the Blue Oval.

[Source: Automotive News sub req'd]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X