Detroit Auto Show: Nissan Rogue ready to battle in competitive small CUV field
Sales of the Honda CR-V and Toyota RAV4 were quite healthy in 2006. In fact, the RAV4 more than doubled its 2005 tally. If business is so good for two vehicles that take a rather sterile approach to dominating the small crossover utility vehicles (CUV) market, can Nissan bully its way into the game with a rogue attitude?
Making its debut at the Detroit Auto Show, the 2008 Nissan Rogue will appeal to younger buyers by offering muscular styling, a Bose sound system, dynamic suspension controls, full safety equipment and a little more interior room. The Rogue is based on Nissan's "C" platform, which also serves the Sentra.
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2008 Nissan Rogue Crossover SUV Offers Bold Styling
The new 2008 Nissan Rogue, which makes its world debut at the 2007 North American International Auto Show in Detroit, is designed to add a new dimension to the small crossover utility segment – satisfying both the functional needs of the buyer and their emotional needs. Rogue's aggressive, performance-oriented styling, powerful engine, responsive handling and driver-focused cockpit combine with its thoughtful everyday utility to create a vehicle that shifts the way buyers, especially younger buyers, think about small crossovers. The 2008 Nissan Rogue is scheduled to go on sale in September 2007.
"With Rogue, we've targeted drivers in their early 30s, whose responsibilities and functional needs have changed but who don't want to leave behind the person they've always been – someone who enjoys driving, who values style and design, and who wants to retain his or her individuality," said Bill Bosley, vice president and general manager, Nissan Division. "The Rogue name was chosen to reflect its independence-oriented positioning, though we certainly believe that all buyers, regardless of age or life stage, will positively respond to Rogue's fun-to-drive, all-climate performance and aggressive styling."
The 2008 Nissan Rogue will be available in two models, Rogue S and Rogue SL, each with a standard 2.5-liter 4-cylinder engine, Nissan's advanced Xtronic CVT™ (Continuously Variable Transmission), Vehicle Dynamic Control (VDC) and 4-wheel disc brakes with Anti-lock Braking System (ABS).
An all-new all-wheel drive system with yaw moment control is available on both S and SL models. Rogue also offers a long list of standard safety features – including front seat-mounted side-impact supplemental air bags and roof-mounted curtain supplemental air bags.
"As Nissan's first entry into the crowded small crossover SUV field, Rogue needs to stand out, to be an over-achiever," said Bosley. "This philosophy not only applies to Rogue's styling and performance, but also to its utility features, attention to quality and detail, and, of course, value. Rogue is the complete package."
Aggressive Design and Attitude
The Rogue's exterior is designed to present an image of modern sophistication – both aggressive and sporty. Its sleek, masculine styling includes dynamically arched forms and powerful rear shoulder lines.
"Though people buy small crossover SUVs for their utility, the designers of Rogue sought to create a vehicle that makes you first consider its power, style and sophistication, with its functionality a little more stealthy – like a high-end designer brief case or bag," said Bosley. "All the necessary compartments and storage spaces are there, they just don't scream 'utility' at you."
Rogue features available Xenon headlights, available power sliding glass sunroof with dark gray glass, and an available roof rail system with detachable cross bars (accessory).
Rogue is built on Nissan's new "C" platform, which provides high body stiffness with extensive use of high-strength steel utilized to reduce body weight. Rogue features a 105.9-inch wheelbase and 182.9-inch overall length – among the longest in class, compared with leading small crossover competitors – providing ample rear seat proportions and one of the longest interior lengths. The body also features large front door openings for easy ingress and egress.
A Driver-Oriented, Ultra-Functional Interior
Rogue's interior, like its exterior, is designed to stand out in class with its sophisticated integration of a cockpit-like driver's space and exceptional utility. The driver's seat position offers excellent visibility, enhanced by an available seat lifter with up to two inches of seat height adjustability. Rogue's instrument panel layout and steering wheel are designed for easy readability and operation while also providing a sporty look and feel, with reddish-orange illumination and silver gauge surround rings.
An available trip computer includes displays for distance-to-empty, average fuel consumption, average speed, elapsed time and outside temperature. Available steering wheel-mounted controls include audio, Bluetooth® Hands-Free Phone System and cruise control.
Leather-appointed seating surfaces and heated front seats and mirrors are also available, along with a fold-flat front passenger seat – which allows over 8.5 feet of front-to-rear cargo space for carrying long items such as wood or ladders. A rear 60/40 split-fold bench seat and oversize glove box with partition that measures over half a cubic foot in volume are standard. Also available is a highly versatile, dual-level center console storage with hidden functionality features.
Rogue's roomy cargo area has a number of available utility features, including a unique cargo organizer. When needed, the organizer pops up – with a one touch open switch – from its hidden space below the flat cargo floor. A portion of the cargo floor snaps into a vertical position, revealing a flat recessed space with removable, vertical cargo nets. The system helps prevent items such as sports equipment and grocery bags from rolling loose around the cargo area while driving.
Also available is a washable, removable tray that fits below the cargo area floor to hold wet or dirty gear and tools and a rear tonneau cover to keep luggage and other items out of sight.
Rogue's everyday utility features also include a variety of cupholders, memo/pen holder, coin holder and cell phone/sunglass holders.
"Rogue's innovative storage solutions are designed to accommodate the active daily lives of its owners," said Bosley. "Just because a vehicle is smaller on the outside doesn't mean you have to compromise storage or utility space – all it takes is innovation and creative thinking."
Among the advanced technology features available on Rogue are an Intelligent Key and a powerful Bose®-developed audio system with 7 speakers and subwoofer with MP3 capability and satellite radio. Also available is a Bluetooth® Hands-Free Phone System, HomeLink® Universal Transceiver garage door opener and Xenon headlights.
While maintaining its functionality as a family vehicle, Rogue's creators also recognized the target buyers' desires for a higher level of acceleration, handling and fun-to-drive attributes than offered by traditional small crossover SUVs. Rogue delivers on this promise with an advanced drivetrain anchored by its powerful 2.5-liter engine, 4-wheel independent suspension and refined all-wheel drive system.
"We picture the typical Rogue driver, after he drops the kids off at school, lowering the windows, turning up the Bose audio and heading up the coast or mountains – his briefcase and gear tucked securely in the back – before turning back towards the office," said Bosley. "Rogue not only makes such a scenario possible, but encourages such adventures."
Rogue's standard QR25DE 2.5-liter DOHC 16-valve inline 4-cylinder is rated at 170 horsepower and 175 lb-ft torque, tuned to provide ample torque in the low-to-mid rpm range for smooth, powerful acceleration and quick initial response from a standing start.
The engine features an aluminum block, reduced piston and piston ring friction and increased thermal efficiency (over the previous generation 2.5-liter engine design), 9.6:1 compression ratio, and large diameter intake port and exhaust manifold.
Every Rogue comes with a standard Nissan Xtronic CVT™, combining smooth, linear and responsive acceleration feel with high-efficiency operation. Rogue's CVT utilizes adaptive logic control and a high-speed central processing unit. Its advanced shift control offers the optimal shift pattern according to the driving situation and driver's demands, using input from driver operation, vehicle speed, road gradient, turning condition and acceleration force to adjust shifting patterns accordingly. Available paddle shifters provide an added level of sporty performance and driver control.
Rogue is available with front-wheel drive or an advanced all-wheel drive system with yaw moment control. The system provides stable starts on dry or slippery roads and excellent all-weather performance and traction. Every Rogue also features standard Vehicle Dynamic Control (VDC) with Traction Control System (TCS).
Rogue's standard 4-wheel independent suspension provides a balance of ride comfort and driving stability. The front suspension includes subframe-mounted independent struts with coil springs, high-performance shock absorbers with rebound springs, and a stabilizer bar.
The rear independent multi-link suspension includes aluminum-alloy upper links and high-performance shock absorbers with rebound springs. The rear suspension design provides maximum luggage space (versus a rear strut design), as well as driving stability.
Responsive steering is provided by an electric power-assisted steering (EPS) system. Every Rogue also comes equipped with standard power-assisted front and rear vented disc brakes with standard Anti-lock Braking System (ABS) with Electronic Brake force Distribution (EBD) and Brake Assist (BA). Base Rogue models come with 16-inch steel wheels and 215/70R16 tires, while 17-inch aluminum-alloy wheels with 225/60R17 tires are available.
Standard safety features for the new Rogue include Zone Body Construction, Advanced Air Bag System (AABS) with dual stage front air bags and occupant classification system for the front passenger seat, and front seat Active Head Restraints. Front seat-mounted side-impact supplemental air bags and roof-mounted curtain supplemental air bags (for front and rear outboard occupant head protection) with rollover detection are also standard.
An Affordable Sporty Crossover
The 2008 Rogue is expected to be priced starting around $20,000 when it goes on sale in fall 2007.
"We believe people will be attracted to Rogue because of its distinctive style, roominess and ultra-functionality, then be greatly surprised by its unexpected performance and outstanding value," said Bosley. "Like all of our Nissan SUVs, including Armada, Pathfinder, Xterra and Murano, the new Rogue is ready for anything life offers."
Key Dimensions and Specifications
Engine: 2.5-liter DOHC 16-valve inline 4-cylinder rated at 170 horsepower and 175 lb-ft torque
Transmission: Nissan Xtronic CVT™ (Continuously Variable Transmission) with adaptive logic control and available paddle shifters
Platform: Nissan "C" platform
Drive Configuration: Front engine, front wheel drive; Available all-new all-wheel drive system with yaw moment control; Standard Vehicle Dynamic Control (VDC) with Traction Control System (TCS)
Suspension: Subframe-mounted independent front strut suspension with coil springs, high-performance shock absorbers with rebound springs, stabilizer bar; Independent multi-link rear suspension with aluminum-alloy upper links, high-performance shock absorbers with rebound springs
Steering: Electric power-assisted steering (EPS) system
Brakes: Power-assisted front and rear vented discs with standard Anti-lock Braking System (ABS) with Electronic Brake force Distribution (EBD) and Brake Assist (BA)
Wheels/Tires: 16-inch steel with 215/70R16 tires (base) or available 17-inch aluminum-alloy wheels with 225/60R17 tires
Wheelbase: 105.9 inches (2690 mm)
Length: 182.9 inches (4645 mm)
Width: 70.9 inches (1800 mm)
Height: 65.3 inches (1658 mm)
Seating Capacity: 5 passengers
Select Exterior Features: The new Nissan Rogue offers sleek, masculine styling with dynamically arched forms and powerful rear shoulder lines. Available exterior features include roof rails with detachable crossbars (accessory); power sliding glass sunroof; and available Xenon headlights and front fog lamps.
Select Interior Features: The dramatic Nissan Rogue interior offers a high level of standard and available comfort, convenience and utility features, including available leather-appointed seating surfaces and fold-flat front passenger seat; available Intelligent Key and Bose®-developed audio system with 7 speakers and subwoofer with MP3 capability, AUX input and satellite radio; available Bluetooth® Hands-Free Phone System; standard rear 60/40 split-fold bench seat, available versatile center console storage with hidden functionality features; available oversize glove box with partition; easy-to-clean, detachable, foldable cargo organizer to prevent cargo from shifting while driving; available heated front seats and mirrors; and available multi-display trip computer.
Safety Features: Zone Body construction with front and rear crumple zones, standard Advanced Air Bag System (AABS) (includes dual-stage front supplemental air bags), standard front seat-mounted side-impact supplemental air bags for chest protection, standard roof-mounted curtain side-impact supplemental air bags for front and rear outboard occupant head protection, front seat Active Head Restraints, Tire Pressure Monitoring System (TPMS).
Models and Manufacturing: Available in two well-equipped models: Rogue S and Rogue SL in all-wheel drive and front-wheel drive configurations
Assembled by Nissan Motor Co., Ltd. in Kyushu, Japan
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