Honda, meet Fall Out Boy. Fall Out Boy, meet modern marketing.

Each year, for the last six years, Honda has promoted the Honda Civic through something called the Honda Civic Tour. Last year, the Black Eyed Peas did the deed with Honda, and the 2007 tour will also feature a specially-customized 50-mpg Civic Hybrid. We'll have pictures as soon as possible.

How did Fall Out Boy change the vehicle? They all signed it for one (does this mean you can't take it through the car wash?), and asked for and got: "custom metallic-black, gunmetal, and silver flaked paint provided by Shop Smart Supply; Paint design includes Fall Out Boy graphics and band's autographs; custom embroidered "eco-friendly" hemp and vinyl upholstery including the headliner and carpeting; custom-painted dash and door panels featuring Fall Out Boy graphics; custom-fabricated Audix microphone shift knob; Factory stereo head unit with a Honda Satellite-Linked Navigation System combined with additional speakers, subwoofers and amplifiers provided by Alpine Electronics; XM Satellite Radio; 18" Konig Sideways racing-inspired rims with Dunlop sport tires; Eibach Springs lowering suspension; Honda Factory Performance (HFP) Aero Kit and Polished Exhaust Tip; a Meguiar's professional car care kit and a personalized Honda Civic Tour Fall Out Boy audio clip system from Ridetones that includes personalized messages from Pete Wentz as well as music clips from the band." Whew.

Other bands with the Honda Civic Tour on their resume include: Blink-182, Everclear, Incubus, Good Charlotte, New Found Glory, Dashboard Confessional, Maroon 5. The 2007 tour starts April 18th in Charlotte, NC

[Source: Honda Civic Tour]


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