End Scene: Final episode of Ford Bold Moves documentary
Episode 30 of the Ford Bold Moves documentary has just been released. It's the final episode in this long series of short videos that has chronicled Ford and its journey down the Way Forward path since the middle of last year. No doubt by this time the producers had hoped to show a triumphant Mark Fields, mullet blowing in the wind, declaring directly into the camera that he had, indeed, shown this company the way forward. Looks like they ran out of tape before that could happen, so episode 30 turns its lens towards the Showroom of the Future event that Ford held for its own employees and the media last month. You'll see what we saw inside of Cobo Arena where about two dozen future Ford, Lincoln and Mercury products are shown hanging out under white sheets. We think Ford should just yank the sheets off for everyone to see and get an honest thumbs up or down reaction from the public. That way they can judge if they are heading down the wrong path and still have time to turn around if needs be. Regardless, episode 30 is meant as a morale booster for any Blue Oval fan. There's just something about Fields staring into the camera and passionately exclaiming "We can do this" that makes me want to run out and score a touchdown.
[Source: Ford Bold Moves]
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Reader Comments (Page 1 of 1)
alphaseinor @ Jan 5th 2007 1:40PM
oh come on, show us the cars!
sebath @ Jan 5th 2007 1:41PM
A question John Neff, how do you score a touchdown?
(answer: sit in your office and dream)
Dave T. @ Jan 5th 2007 1:47PM
"There's just something about Fields staring into the camera and passionately exclaiming "We can do this" that makes me want to run out and score a touchdown."
You're being sarcastic right?
D-Dog @ Jan 5th 2007 2:32PM
"We" doesn't include the 38,000 UAW and 14,000 salaried workers that took a bullet for the home team. Win or lose, Mulalley and Fields will make millions while the fallen workers have to pick up the broken pieces of their lives and search elsewhere for jobs to feed their families. Ford should be embarrassed for letting down so many people that depended on their management to make wise decisions about the products to build. This is a sad situation, certainly not one calling for rejoicing.
Gerry @ Jan 5th 2007 2:58PM
"'We' doesn't include the 38,000 UAW and 14,000 salaried workers that took a bullet for the home team. Win or lose, Mulalley and Fields will make millions while the fallen workers have to pick up the broken pieces of their lives and search elsewhere for jobs to feed their families."
You can't make an omlet without breaking a few eggs.
Bruce Lee @ Jan 5th 2007 3:53PM
D-Dog, great point! And all I heard was cost and looks, here is a word my try to bring into the picture, QUALITY, yes they tried that slogan before, but why not try to bring it to reality. Ford needs to quit flooding the market with BS slogans like "Bold moves" give me a break! The money Ford has wasted on a stupid ad could have been put into R/D and keeping all those employees working. If Ford was smart they would bring over their european engineers and designers to the states to educate the US based engineers and designers on how to put some long lasting quality into the US products.
Nick @ Jan 5th 2007 4:22PM
fords doing what they have to do to stay alive.
Hamud @ Jan 5th 2007 4:28PM
Ok, now the automotive specialist pop-up like dead fish on a polluted river...
Ford had too much people, ok, they are the one to blame for having too much people, but they needed to reduce their number workers and the only way was by firing them. But, and this is a big BUT, they didn't just fired them, they gave them the opportunity to do something for their own, to learn a profession, to have their own business and I appreciate that. Think about it, they could have just fired 70000 workers and just giving them the money they deserved and turned their back on them, but they didn't.
Hard times demand hard decisions and certainly not everybody is going to win when these decision are taken, but when the hard decisions are the right ones, the hard times have a shorter life. That happens all the time with all companies.
I believe in what Ford is trying to do as I believe that their hard times will find an end soon.
For a company that helped to rise your beloved country (say what you want, that's a fact and you cant neglect that), and not jonly your country, but also mine (Brazil) and many others, with their investments, products and dedication, I guess they really deserve to result victorious.
Jim @ Jan 5th 2007 6:16PM
That Vietnamese dude in the video is the god of the Ford Mustang.
Jim @ Jan 5th 2007 6:21PM
Look at the high quality Asian labor employed by Ford to turn this ship around!
Mike @ Jan 6th 2007 12:36PM
If not mistaken, the chief of powerplant research is also an Asian American.
ron @ Jan 6th 2007 6:07PM
something loks like a box so I think it is the bronco