New Ford incentives focus on Fusion and F-150
Not wanting to lose the momentum from 2006, Ford Motor Co. will offer some new lease deals and cut-rate financing on the Fusion and Mercury Milan sedans. The F-150 gets in on the action as well, with leasing and financing incentives on some models. The new deals that follow will run from January 3 to February 28.
Beginning yesterday, customers can lease a 2.3-liter equipped Fusion for $249/month for 39 months with zero cash out of pocket at signing. The Mercury Milan can be leased for even less, at $208/month, but requires $1,999 cash up front. If a lease doesn't suit your needs, 4.9% financing for up to 60 months is also available.
To generate some interest in the full-size truck market, the F-150 SuperCab XLT lease is available for $249/month for 36 months and the F150 SuperCrew XLT comes in at $299/month for 24 months, both requiring $1,999 cash at the time of signing.
Rearing its ugly head again is zero percent interest, now available for up to 60 months on the Ford Escape and Mercury Mariner. One cool feature, however, is the no-charge "Moon and Tunes" package that adds a power moonroof with sun shade, AM-FM radio 6-disc CD changer, and a roof rack with cross bars.
[Source: Automotive News (sub req'd.]
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Reader Comments (Page 1 of 2)
Mike 5:40PM (1/04/2007)
Well, Well, Well.............an time and time again i was attacked here on Autoblog for saying that Fusion was too plain, that Corolla and Accord are THE cars to buy in the segment. But hey, i guess ford gives incentives just for the heck of it, not because no one buys them.
Few articles up you will see that Dodge is offering insentives on their cars as well...........let the war begin.
Im a crazy of Ford could have avoided the whole gas going tru the roof thing and killing pick ups by investing into a hybrid pick up? F150 is Fords most sold.prodused cars...a car that is very very fuel inefficient and as soon as gas went up..boop, sales went down. Instead of spending money on Escape/Mariner Ford needs to spend big $$$ on really improving pick ups, adding a Hybrid..........GM and DCX can not even spell hybrid. Or to use a baseball term....GO (HIT) WHERE THEY A'INT
Why not make a hydrid pick up? You KNOW you will be the only carmaker in the segment, no one is buying into Sierra bull, make a full hybrid, you already have a name in the business now just push the envelope.
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Bob 12:17PM (1/04/2007)
I might consider the Fusion if the front weren't so hideous, if the crash test results were better, and if you didn't have to pay extra for things like ABS.
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That One Person 12:30PM (1/04/2007)
With A-plan, I can lease a Fusion for $149 a month for 36 months ($199 for 24 months). And an F-150 for $179 a month for 24 months. And thats with $1800 down on both.
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aaron 12:28PM (1/04/2007)
hahaha no kidding? you guys sure? Only dodge has incentives at this point I thought..
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noodles 12:35PM (1/04/2007)
Good job Ford. You just killed everyones resale. Those consumers you won over from the Japanese will surely go back.
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George1980 12:56PM (1/04/2007)
here we go again. This cheapens the image, sends resale values down the gutter, and lease returns to dealers will be worth shit because of the extra supply which will cost Ford in the end. Just build as many as people want.
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Richard Warren 1:53PM (1/04/2007)
Let's see, rebates on computers, cellphones, software, appliances allready heavily discounted. No fees on mortgage loans, low initial rates on lines of credit, credit cards, free travel miles on credit cards. Discounted air fares, hotel rates, car rentals. Discounts from AARP, AAA and tons more. Cheapest price on E-Bay and on and on.
But god help us, a car company or dealer (ultimate retail) gives a rebate or incentive and the world comes to an end, cries of diminished value, "I've been screwed" ring through the air.
Just a question, what fine company do all of you work for that gives rebates, has sales, etc:
First rule of retail, merchandise that is slow moving,market conditions change, competition. "Markdowns must be taken."
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Spencer 1:10PM (1/04/2007)
#4 Did you know you can lease an Accord for 209 a month? Why don't you go cry about that? I'm sick of hearing about "resale value" American cars are usually cheaper than imports new, so of course it's going to be worth less when you sell it. You don't buy a car to sell it anyways.
Example: I could of bought a new 2002 Honda Civic Coupe DX (no air) for 12,500. It would now be worth $9230 private party.
Instead I bought a new 2002 Neon for $8900 after rebates etc... Now it is worth $5160 private party. $500 dollar difference in resale value between the two ,but good luck selling a car with no a/c.
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Mike 1:07PM (1/04/2007)
I forgot... what lease deals are the imports running that are not being reported here?
Toyota Specials in my area (according to Toyota.com):
2006 Tundra: Cash Back or APR (includes D-cabs)
2007 Tacoma: APR
2006 Highlander: APR or Lease (Hybrid models only)
2007 Highlander: APR (Hybrid models only)
2007 Highlander: Lease (includes hybrid model)
2007 Highlander: Lease (includes hybrid model)
2007 Highlander: Cash Back or APR (excludes hybrid model)
2007 Highlander: Lease (excludes 4x4)
2007 Highlander: Lease (excludes hybrid model)
2007 Avalon: Lease (excludes some models)
2007 Camry Solara: Cash Back (excludes convertibles)
2007 Camry: Lease (excludes some models)
2007 Yaris: Lease (excludes some models)
2007 FJ Cruiser: Lease (excludes some models)
2007 4Runner: Cash Back or APR
2007 4Runner: Lease (excludes 4x4)
2007 4Runner: Lease (excludes some models)
2007 Sequoia: Cash Back or APR
2007 Sequoia: Lease (excludes some models)
2007 Sequoia: Lease (excludes 4x4)
2006 Sienna: Cash Back or APR
2007 Corolla: Lease (excludes some models)
2007 Corolla: Lease (excludes some models)
2007 Prius: Lease (excludes some models)
Honda:
2007 Accord 4-cylinder Coupe LX Featured Special Lease
$209.00 per month for 36 months. $2,199.00 total due at signing.
2007 Accord 4-cylinder Sedan SE Featured Special Lease
$209.00 per month for 36 months. $2,199.00 total due at signing.
2007 Accord Sedan SE V6 Featured Special Lease
$209.00 per month for 36 months. $2,199.00 total due at signing.
2007 Accord 4-cylinder Sedan LX Featured Special Lease
$199.00 per month for 36 months. $2,199.00 total due at signing.
2007 Accord EX-L V6 Sedan Featured Special Lease
$269.00 per month for 36 months. $2,199.00 total due at signing.
Element
2006/2007 Special Truck (excludes CR-V) AHFC A.P.R. Financing 0.90% APR for 24-36 months and 3.9% APR for 37-60 months
Odyssey
2006/2007 Special Truck (excludes CR-V) AHFC A.P.R. Financing 0.90% APR for 24-36 months and 3.9% APR for 37-60 months
Pilot
2006/2007 Special Truck (excludes CR-V) AHFC A.P.R. Financing 0.90% APR for 24-36 months and 3.9% APR for 37-60 months
Ridgeline
2006/2007 Special Truck (excludes CR-V) AHFC A.P.R. Financing 0.90% APR for 24-36 months and 3.9% APR for 37-60 months
I forgot... Autoblog only reports on the DOMESTIC incentives to make them look a little bit worse.
Ignore the elephant in the corner.
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Bruce Lee 1:20PM (1/04/2007)
George1980, if Ford only built what people want then Ford's workers would be out of a job. Ford thinks they can sway people to buy their junk with cheap financing, but as some of you have brought up its killing the already crappy resale value. Ford is stupid, anyone can go to a used car lot and buy a Ford with low miles cheaper than wasting their money on a new one, the used car lot section at any dealership is littered with Fords, so the selection would be good for any fool who wants to waste their money on Ford products.
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Ford videos 1:32PM (1/04/2007)
Those lease numbers have got to be one of the best for domestic cars.
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fordman 1:31PM (1/04/2007)
Well as a Ford Ranger owner, I agree with George1980. This cheapens the image. And sends resale values down. People get pissed when they spend 30 grand on a Ford explorer and in 3 years, aside from all the money they have been paying every month, the truck is worth 15 grand. And even at that price, nobody wants it. When I returned my first Ranger, the dealership was getting very antsy if i didn't getinto another ford. They did not want my 2000 Ranger. Anyways, I got suckered into a 2004 model. In 2007 I am just gonna give it up. I'll probably buy a car next.
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Jason 1:35PM (1/04/2007)
Honda and Toyota have never ever given away cars at Zero per cent Financing or Pay nothing up front. Giving a honda accord away in its last model year for 2.9% financing is not a big deal. Get your facts right.
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Mike 1:53PM (1/04/2007)
Jason, try something called READING COMPREHENSION.
The Escape and Mariner (last model year vehicles) are at 0%, not the fusions.
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noodles 1:49PM (1/04/2007)
Unlike so many that just talk around this place. I was in the trenches selling foreign and domestics for many years. How many of you have sat across the table from a guy who just took it in the ass on trade on a domestic and would swear that was his last time. Intial purchase price are cheaper upfront on domestics but the amount you lose on the back end is far more substancial than the intial savings.
#7 The reason lease prices are low on many imports is that hold their value over the time of lease. Most domestic leased vehicle end up at the mega auto auctions where they are sold for considerably less and GMAC or whoever take it in shorts for the higher domestice residuals that they put on them. So when you go in to trade in that Fusion the dealer uses those wholesale auction figures to put a value on your car.
Some of you want to defend the US carmakers no matter what. But you have to get your head out of sand a see what has been happening. I believe we need strong AMERICAN auto manufactures. But to keep doing the same thing and expecting different results is insane.
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will 1:51PM (1/04/2007)
What the hell is wrong will all you people who are so angry at the domestic auto makers? Why is it any chance you get you say how bad the domestics suck? Are your lives really that empty that you have to identify so closely with your import car? Why can't you have a mature discussion were you state your case like an adult, and not a three year old?
For what it's worth, I had an F-150, and a Silverado, and I was much happier with those two domestic trucks, then I ever will be with my Subaru Impreza. So just because you like or dislike something, doesn't mean that it is right.
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jon 1:53PM (1/04/2007)
The difference between then/now on Ford leases is that their new cars actually have a higher residual, therefore the lease pmt is low without Ford subsidizing it. The only thing Ford has done differently for these leases is offer a rebate, just like on a purchase.
BTW, you can make a lease pmt come out to anything you want by ajusting the mileage, down pmt, and length of contract. A low advertised pmt is only one scenario - and doesn't include taxes and property tax anyway...
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Julius 2:07PM (1/04/2007)
#17 Richard
Finally someone that makes sense. A+ to you. A car company cuts prices and you bash them for hurting your residual, yet no one ever bashes when Cingular can afford to give you a free cell phone rendering it entirely worthless when your 2 year contract is up. Anyone try selling their phone or computer on ebay for 40% of the original value after 3 years?
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OG 2:42PM (1/04/2007)
Domestics Vs Imports blah blah blah
The last time I checked Chrysler was owned by the Germans and making cars in Canada, Ford owns or has majority shares in Jaguar, Land Rover, Volvo and Mazda. BMW, Toyota, Nissan, Honda are all building cars in the U.S.
Honestly I don't really give a sheet weather my car is domestic or imported. I just want a decent vehicle that won't cost me an arm and a leg to maintain and I don't get the shaft when I try to sell it or trade it in after 6 or 7 yrs of use.
I'm driving a 2001 Mercury Sable that I bought for $8,500. Great deal right? NOT. So far I've had to get the auto air fixed (over $900) at less then 45k and miles. It decided to only blow hot air out no matter what temperature setting. And I'm on my way now to pick it up from the shop again!!! The thermostat housing decided to crack at 80k leaving coolant all over the driveway. I mean really! Cars nowadays don't need a tuneup till 100k miles but a damn thermostat housing can't last past 80k?
Like I said before, I just want a decent vehicle that won't drive me into bankruptcy! Is that too much to ask????
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OG 2:52PM (1/04/2007)
hmmmm
cellphone = $700-1000 retail
car = avg price new $20k
yeah thats a great comparison......
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