Next Ford Explorer to be a CUV
Considering the continuining shrinkage occuring in the traditional SUV market, we have to agree with Ford's decision to keep the Explorer name and apply it to a package that has more mass appeal. However, adding yet another crossover vehicle to Ford's already crowded lineup that includes vehicles like the Edge, Freestyle and upcoming production version of the Fairlane Concept, will likely create some cannibalism of sales within the brand. Perhaps by that time the lineup will lose a nameplate or two (bye, bye Freestyle!). And Ford will still continue to sell and develop the Expedition as its proper SUV, capable of going off-road within reason and towing boats all the livelong day.
Thanks for the tip, Charles!
[Source: Bloomberg via Winding Road]
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