Battery companies battle it out for market share
That's were a quote from Prabhakar Patil, chief executive officer of Compact Power Inc comes in: "This is significant, as consumers are willing to pay a premium for longer usage time or lighter weight". To date, not enough consumers have actually been willing to pay the necessary premium for an automotive battery. It's one thing to pay an extra $100 for a longer lasting laptop or mp3 player. At car scales we're currently talking tens of thousands of dollars. Just look at the way sales of the Prius and other hybrids drop, when tax credits expire. When car-makers are already selling hybrids at a loss, it's really hard for them to justify making the vehicles even more expensive. Check out the article at the Read link.
[Source: Automotive Electronics]
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