Filed under: Motorsports, Marketing/Advertising, Tech, Videos, Audi
VIDEO: Audi re-mixed
Audi Quattro fans should love this video. Compiled of footage of Audis old and new taken from television commercials, motorsports coverage and even a couple Top Gear segments, the five-minute video quickly gives you all the four-ringed circus you could ask for.
Despite the occasional (and irresistible) shot of Ingolstadt's Le Mans-dominating sports racers, the unspoken focus of the video is on Audi's venerable Quattro all-wheel-drive system that has brought the company to countless victories in rally racing, changing the face of the sport. Quattro set Audi apart from the field of German carmakers, leaving rivals Mercedes-Benz and BMW to follow suit with their own traction-enhanced luxury sedans.
We're anticipating lots of moaning and groaning over the soundtrack, but like it or not, it compliments the retrospective opening and closing scenes. Watch and enjoy.
[Source: German Car Blog]
Reader Comments (Page 1 of 1)
stealth 6:46PM (1/01/2007)
nice but wrong music.
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AutoFan 6:48PM (1/01/2007)
Well, that just kinda keeps on going.
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Rossi 7:02PM (1/01/2007)
wow AUDI trying to pull publicity stunt. notice the cable underneat that pulls the car. LOL
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Tenacious D 7:10PM (1/01/2007)
Mmmm... the Audi S1 is a beast.
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Car videos & Motorcycle videos 7:12PM (1/01/2007)
Good video, I had read before that the cable was for safety so if the car starts falling it will catch it.
http://www.dpccars.com
DPCcars
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Rene Curry 7:12PM (1/01/2007)
Yep, look at the cable. I needed a cable for my 1985 Audi 5000 Turbo also. To pull it onto the car hauler everytime it broke down. No BS!!!
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Rossi 7:25PM (1/01/2007)
yup for safety reason and at the same time pulling it also. hahaha
Notice how fast the car go up the hill. lol
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mac 7:27PM (1/01/2007)
5 is right. When Audi did the commercial with the new A6, they said that they put studded tires on it, and then used the cable that acted as a catch mechanism...it didn't pull the car, but was there so the car wouldn't slide down the hill when it was parked at the top.
Good selection of videos...could have been edited to about three minutes, and yes, it really needs a new soundtrack.
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ozcaN 7:45PM (1/01/2007)
lmao the Audi was not pulled up that was just a matter of insurance for the driver and the car. Just imagine if it failed and the car fell of the ramp? They just used rally tires with spikes to do it. I'm pretty sure Audi's insurance company would have made it mandatory for the stunt.
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AUDI_STOP_OVERHYPING_UR_QUATTRO 8:50PM (1/01/2007)
As u look at the tires very closely, there aint no
spikes or chain. it's not even on a snow tire. it's soo obvious it's being pulled, by just observing the way the car travel at such high speed on a very steep ledge.
who is AUDI trying to fool?
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Kevin 9:53PM (1/01/2007)
#10, you don't know what you're talking about.
The stunt was probably practiced countless times before filming the ad. Do you think they just went and filmed it? They were confident that it could travel at that speed. Also, if you watch the "making of" video of the ad, it clearly shows rally tires being put on it.
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dasboost 9:54PM (1/01/2007)
From an ex-Audi owners to all past/present/future Audi owners/lovers. Check out this little video.
http://videos.streetfire.net/search/gatebil/1/b6886eb0-4fed-44ba-9ab2-12f0a2a68dfd.htm
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Jim 10:12PM (1/01/2007)
What's with the panda express ad at the end?
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Dana 11:39PM (1/01/2007)
I hate Creed
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nagmashot 4:14AM (1/02/2007)
reply to 3
The both drives at the ski jump are officle watched and nothing is faked at it... the cable was only used to hold the car in place after it come to a stop.
They needed several trys to make it...
http://www.youtube.com/watch?v=NTrA7yjHXl8
reply to 10 the car used first normal winter tires and failed as seen in both videos... after that they used street legal swedish wintertires with spikes... in my video you can see the tire change and the spikes...
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Rick 5:47AM (1/02/2007)
Soo Fake for the sake of marketing purposes.
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dougjp 7:22AM (1/02/2007)
" .......We're anticipating lots of moaning and groaning over the soundtrack, but like it or not, it compliments - STOP RIGHT THERE. Impossible, a sound track in conjunction with cars that compliments... Sound tracks destroy ALL car videos! Hello? The purpose of car videos is CARS, and cars have engines, and engines...duh!
For every dilusional creator of music-drowning-out- cars videos, thinking oooh lookie at me, I'm CREATIVE!!, there is a hoard of people who hate you for doing it.
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