Chevy HHR Premiere Edition announced for Detroit
by John Neff on Dec 27th 2006 at 2:26PM 
click image to enlarge
General Motors announced this afternoon the impending arrival of the HHR Premiere Edition to Chevy's lineup. The Premiere Edition is actually a package option that will only be made available on 4,000 HHRs at a price of $995. For the extra G you get a unique Cappuccino Frost Metallic paint job and Ebony/Gray two-tone interior (no pics of that available yet). The Premiere Edition is based on the range-topping 2LT model that's powered by GM's 2.4L Ecotec four-cylinder producing 175 horsepower. Special touches for the PE over a standard 2LT include the use of black chrome on the exterior trim and wheels rather than bright chrome, smoked lenses on the headlights and foglamps, color-keyed body bits including the running boards and rearview mirrors, an acent stripe below the beltline, an aero wing spoiler above the rear hatch, black roof rails, a leather steering wheel and custom floor mats. Though obviously just an appearance package, the Premiere Edition does set itself apart from the obnoxiously colored orange, red and purple HHRs we always see driving around. However, this limited edition HHR will be the first one with a base price above $20k.
Check out GM's press release after the jump.
[Source: GM]
PRESS RELEASE:
Chevrolet HHR Premiere Edition To Debut In Detroit
DETROIT – Chevrolet announced the HHR Premiere Edition, which features a special Cappuccino Frost Metallic exterior color and a special Ebony/Gray two-tone interior.
Only 4,000 HHR Premiere Editions will be built.
The HHR Premiere Edition begins production early in the first quarter of 2007; it is based on the popular HHR 2LT. The Premiere Edition package is priced at $995 MSRP and includes the following features:
- Seventeen-inch black chrome wheels
- Black chrome exterior package
- Front fog lamps with smoked lenses
- Headlamps with smoked lenses
- Color-keyed running boards
- Color-keyed outside rearview mirrors
- Exterior accent stripe
- Aero wing rear spoiler
- Black, roof-mounted side rails
- Leather-wrapped steering wheel with contrasting stitching
- Custom floor mats
- Cappuccino Frost Metallic exterior color
- Ebony/Gray two-tone interior
"The HHR has been among the hottest selling vehicles in the industry since its introduction last year," said Cheryl Catton, general director of Chevrolet car marketing. "The HHR Premiere and the previously announced HHR Panel will help us maintain that momentum in 2007."
Since its launch, HHR has received five-star crash ratings – the highest rating awarded by the National Highway Traffic Safety Administration's (NHTSA) New Car Assessment Program. The five-star ratings were awarded for the driver and right-front passenger in a frontal crash, as well as five-star side-impact crash ratings for front seat and rear seat passengers. The HHR also was the highest-rated SUV for the 2006 model year in NHTSA rollover testing.
Reader Comments (Page 1 of 1)
Anthony Rivers 2:52PM (12/27/2006)
That's my future car. I wish it had some wood trim on the inside, but I can do that with aftermarket stuff.
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W L Simpson 5:55PM (12/27/2006)
was first attracted to my HHR by the very fact that it could be ordered without gingerbread & with performance.very few wheels can be ordered w/o undesired addons. it has been a great year with our ride even if it is Amethyst (purple)
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Adam 7:28PM (12/27/2006)
Did they not close the hood all the way for the press photo or are the panel gaps really that big?
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Keram 9:04AM (12/30/2006)
History is back :-)
http://www.octavia.ahoj.sk/octavia_veteran.htm
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BOB 7:25PM (12/27/2006)
"Premiere Edition" ?????????? OH, MY GOD!!
DUMB MIDWEST MARKETING LIVES ON AT GM
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The trim package is fine, but the color and the names are an attempt to lure the old ladies out of PT Cruisers.
How about something a little more red-blooded, as Chevy stylists were trying to get to with this car? I know they need packages to please the dealers in Alabama, etc, but DONT PUBLICIZE THEM WITH SILLY 1980s MATRONLY NAMES, GM! -- this just makes the ricemobiles' images look better.
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Fred Turner 4:45PM (12/27/2006)
I wish they had CLOSED THE HOOD for this glamor shot!
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PiCASSO 5:43PM (12/27/2006)
No way... you're right, the hood is still opened on this PR shot. Good job.
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BOB 7:27PM (12/27/2006)
#2 AND #3 -- the people who came up with this dumb promotional model probably did not know that was a hood, or that the car has an engine.
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cowboy bob 11:07PM (12/27/2006)
Gas tank fill door is STILL on the wrong side. Makes fill-ups a pain in the ass to drive in the wrong direction to traffic. I would never buy a car with the fill door on the wrong side. Safety my as*.
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DJA 11:35AM (12/28/2006)
If they add AWD, sales will explode.. oops, nevermind, the world's largest automaker can't seem to make enough units when they get a hot car.
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