Filed under: Concept Cars, Detroit Auto Show, Sedans/Saloons, Lincoln
Video of Lincoln MKR Concept joins embargoed material on the web

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This past week has been absolutely crazy with all the embargoes that have been broken. The result has been a flood of concepts meant to be kept secret until their debut in Detroit being introduced to the public way ahead of schedule. The one that's caused the biggest stir so far is the Lincoln MKR Concept, which appears on the cover of Car and Driver's February issue. That issue somehow found its way into the hands of subscribers and on newsstand shelves last Friday, 12/22/06, a full ten days before 1/1/07 when Ford's embargo on the concept was to be lifted.
Now that C&D has broken the embargo, every website across this great internet of ours is releasing all the info it has on the Lincoln MKR Concept. The heavyweight trade journal Automotive News has just posted what it's got, which includes a video that was taken at the Showroom of the Future event a few weeks ago. The video, which requires Windows Media Player, shows you what we saw in person that day, which is a dynamic concept for a brand that's been as boring as can be for years. The MKR is a rear-wheel drive sedan based on the Mustang's platform that features a twin-turbo V6 generating 415 horsepower on E85 ethanol. The double-wing grille, retro Lincoln taillights and tall beltlines are all going to be part of future Lincoln designs, so study this concept well if you want to know what the Lincoln brand has in store for us.
Click here to watch the video (Warning: should automatically open Windows Media Player) or click the Read link to wind up at the link on Automotive News.
[Source: Automotive News]
Reader Comments (Page 1 of 1)
SM 6:21PM (12/26/2006)
amazing
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bepsf 6:56PM (12/26/2006)
So what's the difference between "Mustang platform w/ IRS" and DEW98 (the Lincoln LS/Jag S-Type platform - shortened and minus IRS that begat Mustang)?
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Shawn704 8:52PM (12/26/2006)
Why can't they use the upcoming FORD AU Falcon's platform. Rear Solid Axle in 2007 and beyond? Why bother?
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matt 12:16AM (12/27/2006)
hmmm... looks like the design is influenced by last years Reflex concept.
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Jeff 2:09AM (12/27/2006)
D2C is not just DEW98 with a SRA, look it up on Wikipedia...
At around 2:50 in that video you can see another car in the background. Hard to see what it is, all you see is the back left corner of the car, a window that kicks up over a nicely flared rear fender, and a white roof like on the fairlane concept (or maybe just a shiny roof). Check out my screenshots on this page, post #36:
http://forums.bradbarnett.net/showthread.php?p=806601#post806601
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Sean 10:05AM (12/27/2006)
Hot.
Video link is broken. Fix the mms link.
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bepsf 11:01AM (12/27/2006)
Shawn--
If you read the original post on Edmunds regarding this car - it has the IRS...
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andrew 11:15AM (12/27/2006)
that looks like a bland sedan version of the maybach exelero concept from last year...kind of
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Hamud 12:22PM (12/27/2006)
Astonishing. Noticed the dashboard follows the same lines (splited wings) of the grille, very nice indeed. Also the line that goes from the Lincoln star on the center of the grille and enters the engine bay, over the engine, forming a very harmonious shape and very attractive to the eyes.
I guess Lincoln is turning the ship into the right direction, making new and unique designs and not rebadged and chromed Fords.
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Phil 2:53PM (12/27/2006)
Looks like Holden's concept Zeta-platform car from five years ago!!!!
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NLPRacing 4:45PM (12/27/2006)
"So what's the difference between "Mustang platform w/ IRS" and DEW98 (the Lincoln LS/Jag S-Type platform - shortened and minus IRS that begat Mustang)?"
The S197 (aka D2C) that underpins the Mustang is an all new platform that has more in common with Ford's C1 platform than the DEW98. The DEW98 was too complicated and expensive to be used for anymore Lincolns and the Mustang. The IRS was already designed for the S197 to be used in the Shelby GT500 but was not used (not sure exactly why). Point is, the S197 with IRS will be nearly as good as the DEW98, but a whole lot more flexible and much less expensive to manufacture.
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Dustin 10:10PM (12/27/2006)
First impression I wasn't so sure, but after seeing the video, this one's sold itself. Absolutely craveable.
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D. Cole 10:38PM (12/27/2006)
Car and Driver did the same thing last month when the concepts from Honda and Mazda were on their cover. I don't know if its to intro their newly redesigned layout or to get a head start in showing off those vehicles, but I'm not complaining.
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Daniel 10:52PM (12/27/2006)
This car is absolutely awesome. FoMoCo - build it now!!!
The only thing I would suggest to to add a V8 or V10 as an option (the all aluminum DOHC 5.0L would be perfect).
Great Work Ford - now just build it.
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Afi K. James 12:50AM (12/28/2006)
So Cool.
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Gallagher 1:23AM (12/28/2006)
Brilliant
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Bruce Lee 11:52AM (12/28/2006)
It will never make it, unless it fits the Fusion or 500 platform, and if they did build it, Ford (lincoln) would end up with nothing even close to the concept design. Ford doesn't have a clue when it comes to building a Lincoln that actually sells, and if it sells, it will just break down and lose thousands of resale dollars the moment you drive it off the lot.
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Ralph 6:27PM (1/14/2007)
Admit it: The more you look at that crazy grille, the more it grows on you.
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simon 12:35AM (1/15/2007)
hi
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