Every year Peugeot holds a design challenge inviting the best and brightest automotive artists to conjure a vehicle for the future. This year's theme is "P.L.E.A.S.E. Innovate", which corresponds to six features the winning entry should exhibit: Pleasurable (to drive), Lively, Efficient, Accessible, Simple, and Ecological. This year there are 30 projects that are in the running and we've assembled them all for your perusal in high-res galleries after the jump. If you like wild concepts that have no respect for reality, then you'll be in heaven below the fold. You can also vote for your favorite concept here.

Since the whole challenge is being sponsored by the XBOX 360, the winning project will not only be on display in full scale at the 2007 Geneva Motor Show, it will also be playable in a yet-to-be-named video game for the XBOX 360.

Follow the jump to see high-resolution galleries of each entry.

[Source: Peugeot Concours Design]