Filed under: Car Buying, Trucks/Pickups, Marketing/Advertising, Cadillac, Chevrolet, Ford, GMC
2007 Chevy Silverado named MT Truck of the Year
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The 2007 Chevrolet Silverado has captured the coveted calipers for being voted the Motor Trend Truck of the Year winner for 2007. This year's field of contenders included the Chevrolet Avalanche, the Chevrolet Silverado, the Cadillac Escalade EXT, the Ford Explorer Sport Trac and the GMC Sierra.
The one thing that really sums up emotions about the new Silverado is that GM has really done a good job of modernizing an American icon. The truck doesn't stray far from its roots, but combines a strong new look with excellent interior amenities, powertrains, and configuration flexibility.
There are three things that are considered when judging the trucks in this competition; Significance, Superiority and Value. These are the three categories that have come to the forefront as most important to consumers over the 48-year history of the Truck of the Year competition. Is the Silverado deserving over the crowd of other contenders? Motor Trend thinks so, but do you?
[Source: Motor Trend]
Reader Comments (Page 1 of 3)
Zane Ryder 11:44AM (12/19/2006)
sure ;- )
so how much did that cost GM?
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Chris 11:47AM (12/19/2006)
Congratulations, GM. Leave the toys to the traitors.
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Chris 11:53AM (12/19/2006)
Hmm that's some pretty tough competition. One lame offering from Ford and the rest are your own. Of course they will pick the highest-volume one. Too bad the new Tundra wasn't eligible to compete, then it would have been a real competition.
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willpumphrey 11:53AM (12/19/2006)
This is harldy anything to brag about.
Of the 5 eligible trucks, 4 are based on the GMT 900 SUV's!
Only 1 non-GM in the whole lot!
Big Deal!
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Avinash Machado 11:54AM (12/19/2006)
The Silverado is quite a nice truck. Domestics still lead when it comes to trucks and even Toyota may find it difficult to gain much marketshare in this segment. That said all these magazine awards are mostly meaningless and MT is one of the least credible mags out there.
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Gregg 11:56AM (12/19/2006)
Congrats and all but the field was all GM and a Sport Trac? That's weak. I guess Toyota didn't make the cut-off and nothing new from Nissan or Dodge.
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Ryan 12:02PM (12/19/2006)
"4. This is harldy anything to brag about.
Of the 5 eligible trucks, 4 are based on the GMT 900 SUV's!
Only 1 non-GM in the whole lot!
Big Deal!"
-Are you serious, LOL that is funny.
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eroc 12:05PM (12/19/2006)
what a sad group of trucks.
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Ann 12:05PM (12/19/2006)
How many of you guys graduated from clowns school? What are you bitching about? Chevy is apparently the best truck for now whatever whatever you put on that list.
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laserwizard 12:05PM (12/19/2006)
Oh, boy! GM half-bakes a new version with the dullest exterior of any product sold on the market and beats itself to win an award!
More evidence that the Motor Trend Truck of the Year award is worthless.
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Infinihertz 12:09PM (12/19/2006)
If they only throw one Ford in there, why did they use a Sport Trac and not an F-150? I've never been in either, but the F-series seems like a closer match.
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willpumphrey 12:18PM (12/19/2006)
#7 No, I'm not serious. That was sarcasm.
I agree with #3 and #6
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Eric B 12:27PM (12/19/2006)
Well, THAT award is worth ... what exactly?
I have a hard time figuring out why MT's OTY awards are still worth marketing gold: they only judge new cars and trucks against other new cars and trucks. They don't take into account benchmarks like Car and Driver's 10Best list does.
So GM redesigns their truck, pump out four versions, and time it with no new trucks from its competitors - voila! Instant "of the Year" award.
Congratulations on nothing GM.
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Ivan the Terrible 12:31PM (12/19/2006)
"1. sure ;- )
so how much did that cost GM?
Posted at 11:43AM on Dec 19th 2006 by Zane Ryde"
PRECISELY.
You sure are no fool.
Others: WISE UP.
PS as long as MT accepts ADS by the losers in Detroit and their overseas competition, they will NEVER be able to make an unbiased judgement.
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Big Rocket 12:32PM (12/19/2006)
#2 (Chris): "Congratulations, GM. Leave the toys to the traitors."
The real traitors are the parasites who leach company resources from the domestic auto manufacturers, thereby crippling their competitiveness in a global market. Parasites such as executives who fly on obscenely expensive private trips on the corporate jet. And UAW workers who "cost the equivalent of $67 an hour".
Sources:
http://www.autoblog.com/2006/11/15/mark-fields-under-fire-for-expensive-flights-home/
http://www.nytimes.com/2006/03/23/business/23auto.html?ex=1300770000&en=57ea081b0a798618&ei=5088&partner=rssnyt&emc=rss
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Lithous 12:43PM (12/19/2006)
Thor/Professor Porsche/Ivan the Terrible/Dick with Ears (or whatever it is this week)...
Pick a name and stick with it, please. I know, I know; you're just the messenger. Then start using a more appropriate name: Mohammed Saeed al-Sahhaf.
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Shiner 12:54PM (12/19/2006)
"More evidence that the Motor Trend Truck of the Year award is worthless."
Exactly. Just like the Honda Ridgeline.
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tim 1:05PM (12/19/2006)
are you domestic haters that deep in the sand? chevy and ford trucks have been working in fields and building your houses for decades and decades. the import pretenders still haven't gotten it right, and the domestics keep getting better.
i'm sure the import lovers were dancing a jig last year when the mini-van based ridgeline was voted as truck of the year, but i guess the award wasn't worthless LAST year.
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Jason_801 1:10PM (12/19/2006)
Wake me up when someone spends a week beating the crap out of the F-150, Silverado, Tundra, Ram, and Titan.
Optional: Toss the Ridgeline in there too for the hell of it just to see what happens.
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Mr_Oak 1:16PM (12/19/2006)
The General's product line keeps going from strength to strength. When the Holden Caprice and Impalas hit the street watch out. The new CTS is already a rock-star,The Camaro will also be another home-run ball.
On the CTS, I already have my color (Charcoal\Slate)picked out. The last GM product I owned? was a '70 Chevelle back in '77. Owned 4 Toyotas since then. Would not own another, there is no need to.
To all those of you who said the domestics have lost the market forever, don't know what you are talking about. A lot of folks the left from the late 70s through the 90s are once again buying the domestics, and with better than expected results.
BTW: I will proudly park my '08 CTS (6 speed manual) alongside my '04 LS.
Audis, BMWs, Nissans and Toyotas no longer are even a consideration when I go car shopping anymore.
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