This just in from the Department of Mundanity: Toyota hikes prices on seven models in their 2007 lineup.Overall, it's nothing spectacular, with MSRPs rising just 0.7-percent or $136 on average. The vehicles included in the price increase are the Yaris, with a bump of $100, the unchanged and much-maligned Corolla up another $100, the other unchanged, Corolla-based Matrix MSRP moves north an additional $150, the FJ Cruiser gets another $200 tacked onto its sticker, the four-wheeled appliance known as the Camry has another $200 affixed to its bottom line (hybrid not included), the RAV4, cutish-ute comes in at another $200 higher and the Tacoma will cause you to haul in an additional $200 if you want to drive off in Toyota's entry-level pickup.
Yawn. We're going out for a cup of coffee and we'll be back with more exciting news later in the day.
If you care to endure the press release, follow along below the fold.
[Source: Toyota]
PRESS RELEASE
Toyota Announces Price Adjustments on Seven 2007 Models
Mid-year price adjustment on seven Toyota models
12/14/2006 Torrance, CA
December 15, 2006 – Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., announced new manufacturer's suggested retail prices (MSRP) today for seven models in its Toyota vehicle lineup.
The price adjustment for the seven models reflects an average MSRP increase of $136, or 0.7 percent. Toyota models, and their average MSRP increase, include: the Yaris subcompact sedan and hatchback, $100 or 0.8 percent; the Corolla compact sedan, $100 or 0.6 percent; the FJ Cruiser sport utility vehicle (SUV), $200 or 0.9 percent; the Matrix crossover utility vehicle, $150 or 0.9 percent; the Camry mid-size sedan (excluding the hybrid version), $200 or 0.9 percent; the RAV4 compact SUV, $100 or 0.4 percent; and the Tacoma pickup truck, $100 or 0.5 percent.
For models sourced from Japan, updated pricing will be effective with vessels arriving on or after January 15, 2007. For models sourced from North America, new pricing will apply to vehicles built on or after January 15, 2007.
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Reader Comments (Page 1 of 1)
Blooooooooooooood @ Dec 16th 2006 11:21AM
WOW, what was that? Lavrinic can you be less bias?
But this shows your level intelligence (as if we did not know who's team you are on by your previous “writings” or whatever you call them).
Why GM and Fraud CUT prices, Toyota increases them because people are willing to pay more. Autoblog spend a lot of time trashing that nansy, pansy Tacoma that no self respecting American will buy. Yet you can get a GM/FRAUD/DCX truck with somewhere between 7,000 and 9,000 OFF the sticker price. And yet Toyota is increasing its price for pickups......... If Toyota is capable of increasing prices even in the face of high gas prices, even in the face of competition basically giving away their trucks, that shows people want their trucks. But more importantly it shows that if 2.5 will not give incentives no one will buy their trucks.
So let's see, 2.5 do not do good family sedans, do not good fuel efficient cars, can not sell pick ups without incentives...........so SUV is the last frontier.
P.S. I wonder if GM will increase $$$ on Hummer, because it seems the demand for FJ is there to justify increase.
Will @ Dec 16th 2006 11:44AM
Hooray!
Higher prices, lower quality! Toyota, you doing a heck of a job following the footsteps of the big 3!
That One Person @ Dec 16th 2006 12:21PM
#1...What's wrong with his post? Is it wrong for a journalist not to have a bias towards Toyota? God forbid someone not like the company. And what companies are knocking $7-9k off of sticker price? It is usually $2k. And I am sure the Big 3 could get away with adding a WHOPPING $100 to their cars. You are making it sound like Toyota is adding all this money onto their cars. And by the way, Toyota is in the SUV game, too. And unlike Toyota, Ford/GM/Dodge CAN sell pickups and they rake in the cash because of that. And also, Toyota offers incentives. Dont think so highly of your precious Toyota there buddy.
Michael Karesh @ Dec 16th 2006 12:45PM
Did the destination charges also increase? Toyota has been slowly ratcheting those up.
All of the American companies and many of the Japanese companies have at least one price increase like this one during the model year. Sometimes it seems as if the domestics actually have four or more. GM just had one a few weeks ago. These are generally small increases, in the $50 to $200 range.
Oddly, the companies most affected by currency swings, the Europeans, rarely change prices in the middle of a model year.
Sometimes only the destination charges are increased, or only the invoice prices, in these cases usually by $20 to $50. Which is a way of sticking it to the dealer, as it slowly reduces their margins (100% of the destination charge goes to the manufacturer.) If you put a frog in a pot, and increase the temperature of the water by one degree every few minutes, will he notice before he's cooked?
My full take on these relatively invisible increases:
http://wwww.truedelta.com/pieces/pricing_game.php
I know about these increases, because I have to change the prices in my database. I especially hate the itty bitty invoice price increases, which Ford is especially fond of, as it's a lot of work with little significance.
Michael Karesh @ Dec 16th 2006 12:46PM
Way too easy to typo a link. The one above needs to lose a w:
http://www.truedelta.com/pieces/pricing_game.php
Richard Warren @ Dec 16th 2006 12:49PM
But wait! Didn't Toyota point out several months ago that the money they invested in new cost reducing technologies would help reduce their costs? Actually they did and the article was right here at the ole autoblog.com.
#1 "Toyota increases them because people are willing to pay more." Fine and dandy, unless you are on the consumer side of the equation. More is more.
Now they raise the price? Just goes to show companies are companies, the name on the building changes, but a lot remains the same. "They'll never notice a hundred bucks"
Tony @ Dec 16th 2006 1:03PM
I lose interest in Autoblog when I see posts like this. I don't mind the negative comments, because I like to read other opinions but when the post is bias, your just looking for negative comments.
Bob @ Dec 16th 2006 1:39PM
This is the dumbest post I have ever read. Does anyone REALIZE how often carmakers raise the prices of cars by a hair like this? It happens ALL THE TIME. Nissan just did it a month ago! Why is this news when Toyota does it? Are you just trying to appease the slack-jawed Toyota-hatin' hicks on here? Give me a break.
Bumbaclut @ Dec 16th 2006 2:06PM
It's like autoblog is written by 12 year old kids with no sense of the industry and always bashing those manufactures that doesn't have their "preferred" taste in cars. Also making stupid comments like this is going to give them a bad name and hurt their credibility. You guys are so biased towards anything that is sport oriented and doesn't give credit towards the cars that people actually buy other than their athleticism. Not everyone wants to have their backs broken because they bought a Mazda MX-5.
Juan @ Dec 16th 2006 3:57PM
I wonder if everyone who posts on the Internet would have the guts to be so whiney in real life.
I disagree with Mr. Lavrinc's assessment that a Camry is just an appliance. But you know what? That's his opinion, and I've got mine too. It's not ruining my day, and I don't need to post a polemic on this series of tubes to feel better. Autoblog and all of the other sites like it are run as a service for you, loyal readers. You're welcome.
Andy @ Dec 16th 2006 7:35PM
My roommate and his family are Toyota lovers, but they're expecting Toyota costs to shoot up. Even my family, which is fond of Toyota, is not fond of its prices. $24,000 for a Tacoma, $34,000 for a Camry Hybrid, and $36,000 for an Avalon. I thought Toyota was about good quality at a low price.
trans_am02 @ Dec 16th 2006 10:26PM
Blooooooooooooood needs to just stop posting. Everything I read of his is Toyota biased and putting down the domestic auto industry. Toyota has it's problems just like the Big 2.5 does, but public perception of them seems to be unwaverable because of the halo effect.
Responding to the comment earlier about American cars getting horrible gas milage; hmmmmm... lets think about this. Aren't 9 out of 10 cars Chevy sells rated at 30+ miles per gallon. I mean, yeah, that 1 out of 10 must really be weighing them down, but could u get off of Toyota's high horse for one second and realize that the American companies are not far behind at all in terms of quality.
And, lastly, I believe bloooooooood forgot one important catagory when he posted about sedans, cars, trucks and SUV's: sports cars. Oh, yeah, he forgot to mention those because Toyota does not have a single one.
Gerry @ Dec 16th 2006 11:49PM
Blooooooooooooood sounds a lot like a new RZ alter-ego.
Casey @ Dec 17th 2006 12:11AM
Damon, I'm guessing you are referring to the the 'appliance' Camry and 'much-maligned' Corolla that are the number 1 and 2 selling car nameplates in the U.S. this year?
Just checking.
Blooooooooooooood @ Dec 17th 2006 11:53AM
A good car according to Damon is #1 Made in Mexico #2 has an SS on it and #3 Poor quality (because PQ is GFrauDcx's middle name)
Ivan the Terrible @ Dec 17th 2006 12:12PM
"11. My roommate and his family are Toyota lovers, but they're expecting Toyota costs to shoot up. Even my family, which is fond of Toyota, is not fond of its prices. $24,000 for a Tacoma, $34,000 for a Camry Hybrid, and $36,000 for an Avalon. I thought Toyota was about good quality at a low price."
I am not a Toyota lover, i prefer BMWs and Hondas, far more exciting, maybe due to their rich MOTORCYCLE Heritage.
And if $ is an issue, BMWs can be not only costly to buy but also to OWN after the warranty expires.
Still, TOyotas are the best cars for NON-Enthusiasts, for the busy, serious people that are not silly high school kids and are not impressed by gimmicky, immature styling but by VALUE. and If you take everything into account and NOT only initial price but repairs and resale as well, TOyota beats even the lowly Hyundai, Kia, and the pitiful Domestics as well.
So, even though I'd not buy a new or used Toyota or Lexus for myself, I recommend it to all my friends that do not mind if their car is an APPLIANCE as long as it has top value and runs all the time on command, and is NOT a piece of junk like your average Big 3, VW, Mitsu, Suzuki, Isuzu, Hyundai-Kia, and even Nissan.
(now I made a lot of friends. I know)
dt @ Dec 17th 2006 8:03PM
Jesus Christ are you all really that retarded? 0.7% is less than annual inflation!!
This isn't even remotely interesting!
Scott @ Dec 18th 2006 11:28AM
"Also making stupid comments like this is going to give them(Toyota)a bad name and hurt their credibility." - Bumbaclut
OMG!! I'm not saying the price increase is anything but this takes the cake about PR and Automakers...Please don't say anything about Toyota but hahaha let me tell you GM/DCX/Ford is junk! Please if you don't want people bashing Toyota don't bash the Big 3 they all have problems...right now it is Big 3 80's and 90's it was Toyota.
Jennifer @ Dec 31st 2006 12:53AM
Why does it seem like all of Toyota's cars look the same? At least GM and Chrysler and even Dodge are stepping outside of the box and putting different intresting vehicles on the lot. while toyota honda and even nissan are saying there are "putting 7 new models on the lot" but all they are doing is taking one car slapping 7 different names on it. There is no style or difference in the bodies. I dont understand what the big obession with over seas auto makers.