• Dec 16, 2006
This just in from the Department of Mundanity: Toyota hikes prices on seven models in their 2007 lineup.

Overall, it's nothing spectacular, with MSRPs rising just 0.7-percent or $136 on average. The vehicles included in the price increase are the Yaris, with a bump of $100, the unchanged and much-maligned Corolla up another $100, the other unchanged, Corolla-based Matrix MSRP moves north an additional $150, the FJ Cruiser gets another $200 tacked onto its sticker, the four-wheeled appliance known as the Camry has another $200 affixed to its bottom line (hybrid not included), the RAV4, cutish-ute comes in at another $200 higher and the Tacoma will cause you to haul in an additional $200 if you want to drive off in Toyota's entry-level pickup.

Yawn. We're going out for a cup of coffee and we'll be back with more exciting news later in the day.

If you care to endure the press release, follow along below the fold.

[Source: Toyota]

PRESS RELEASE

Toyota Announces Price Adjustments on Seven 2007 Models
Mid-year price adjustment on seven Toyota models

12/14/2006 Torrance, CA

December 15, 2006 – Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., announced new manufacturer's suggested retail prices (MSRP) today for seven models in its Toyota vehicle lineup.

The price adjustment for the seven models reflects an average MSRP increase of $136, or 0.7 percent. Toyota models, and their average MSRP increase, include: the Yaris subcompact sedan and hatchback, $100 or 0.8 percent; the Corolla compact sedan, $100 or 0.6 percent; the FJ Cruiser sport utility vehicle (SUV), $200 or 0.9 percent; the Matrix crossover utility vehicle, $150 or 0.9 percent; the Camry mid-size sedan (excluding the hybrid version), $200 or 0.9 percent; the RAV4 compact SUV, $100 or 0.4 percent; and the Tacoma pickup truck, $100 or 0.5 percent.

For models sourced from Japan, updated pricing will be effective with vessels arriving on or after January 15, 2007. For models sourced from North America, new pricing will apply to vehicles built on or after January 15, 2007.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 17 Comments
      • 8 Years Ago
      Did the destination charges also increase? Toyota has been slowly ratcheting those up.

      All of the American companies and many of the Japanese companies have at least one price increase like this one during the model year. Sometimes it seems as if the domestics actually have four or more. GM just had one a few weeks ago. These are generally small increases, in the $50 to $200 range.

      Oddly, the companies most affected by currency swings, the Europeans, rarely change prices in the middle of a model year.

      Sometimes only the destination charges are increased, or only the invoice prices, in these cases usually by $20 to $50. Which is a way of sticking it to the dealer, as it slowly reduces their margins (100% of the destination charge goes to the manufacturer.) If you put a frog in a pot, and increase the temperature of the water by one degree every few minutes, will he notice before he's cooked?

      My full take on these relatively invisible increases:

      http://wwww.truedelta.com/pieces/pricing_game.php

      I know about these increases, because I have to change the prices in my database. I especially hate the itty bitty invoice price increases, which Ford is especially fond of, as it's a lot of work with little significance.
      • 8 Years Ago
      Damon, I'm guessing you are referring to the the 'appliance' Camry and 'much-maligned' Corolla that are the number 1 and 2 selling car nameplates in the U.S. this year?

      Just checking.
      • 8 Years Ago
      #1...What's wrong with his post? Is it wrong for a journalist not to have a bias towards Toyota? God forbid someone not like the company. And what companies are knocking $7-9k off of sticker price? It is usually $2k. And I am sure the Big 3 could get away with adding a WHOPPING $100 to their cars. You are making it sound like Toyota is adding all this money onto their cars. And by the way, Toyota is in the SUV game, too. And unlike Toyota, Ford/GM/Dodge CAN sell pickups and they rake in the cash because of that. And also, Toyota offers incentives. Dont think so highly of your precious Toyota there buddy.
      • 8 Years Ago
      This is the dumbest post I have ever read. Does anyone REALIZE how often carmakers raise the prices of cars by a hair like this? It happens ALL THE TIME. Nissan just did it a month ago! Why is this news when Toyota does it? Are you just trying to appease the slack-jawed Toyota-hatin' hicks on here? Give me a break.
      Waheed Mughal
      • 3 Years Ago
      http://www.gsmmobileforum.com i have visited to this site which is very interested and important mobile phone prices information provider.
      • 8 Years Ago
      Blooooooooooooood sounds a lot like a new RZ alter-ego.
      • 8 Years Ago
      But wait! Didn't Toyota point out several months ago that the money they invested in new cost reducing technologies would help reduce their costs? Actually they did and the article was right here at the ole autoblog.com.

      #1 "Toyota increases them because people are willing to pay more." Fine and dandy, unless you are on the consumer side of the equation. More is more.

      Now they raise the price? Just goes to show companies are companies, the name on the building changes, but a lot remains the same. "They'll never notice a hundred bucks"
      • 8 Years Ago
      A good car according to Damon is #1 Made in Mexico #2 has an SS on it and #3 Poor quality (because PQ is GFrauDcx's middle name)
      • 8 Years Ago
      "11. My roommate and his family are Toyota lovers, but they're expecting Toyota costs to shoot up. Even my family, which is fond of Toyota, is not fond of its prices. $24,000 for a Tacoma, $34,000 for a Camry Hybrid, and $36,000 for an Avalon. I thought Toyota was about good quality at a low price."

      I am not a Toyota lover, i prefer BMWs and Hondas, far more exciting, maybe due to their rich MOTORCYCLE Heritage.

      And if $ is an issue, BMWs can be not only costly to buy but also to OWN after the warranty expires.

      Still, TOyotas are the best cars for NON-Enthusiasts, for the busy, serious people that are not silly high school kids and are not impressed by gimmicky, immature styling but by VALUE. and If you take everything into account and NOT only initial price but repairs and resale as well, TOyota beats even the lowly Hyundai, Kia, and the pitiful Domestics as well.

      So, even though I'd not buy a new or used Toyota or Lexus for myself, I recommend it to all my friends that do not mind if their car is an APPLIANCE as long as it has top value and runs all the time on command, and is NOT a piece of junk like your average Big 3, VW, Mitsu, Suzuki, Isuzu, Hyundai-Kia, and even Nissan.

      (now I made a lot of friends. I know)
      • 8 Years Ago
      It's like autoblog is written by 12 year old kids with no sense of the industry and always bashing those manufactures that doesn't have their "preferred" taste in cars. Also making stupid comments like this is going to give them a bad name and hurt their credibility. You guys are so biased towards anything that is sport oriented and doesn't give credit towards the cars that people actually buy other than their athleticism. Not everyone wants to have their backs broken because they bought a Mazda MX-5.
      • 8 Years Ago
      I wonder if everyone who posts on the Internet would have the guts to be so whiney in real life.

      I disagree with Mr. Lavrinc's assessment that a Camry is just an appliance. But you know what? That's his opinion, and I've got mine too. It's not ruining my day, and I don't need to post a polemic on this series of tubes to feel better. Autoblog and all of the other sites like it are run as a service for you, loyal readers. You're welcome.
      • 8 Years Ago
      "Also making stupid comments like this is going to give them(Toyota)a bad name and hurt their credibility." - Bumbaclut

      OMG!! I'm not saying the price increase is anything but this takes the cake about PR and Automakers...Please don't say anything about Toyota but hahaha let me tell you GM/DCX/Ford is junk! Please if you don't want people bashing Toyota don't bash the Big 3 they all have problems...right now it is Big 3 80's and 90's it was Toyota.
    • Load More Comments