Strangest Website by an Automaker... of the Year

Definitely an odd one. Apparently Toyota's Swedish division views the world as a turd. Well, at least that's what it looks like to us. This trippy website, dreamed up by Toyota, showcases all of the technical innovations that the brand has achieved. Perhaps we don't understand their intended Swedish audience, but this just seems really... far out, man. It is cool to browse and get little overviews of how Toyota empowers workers to build better products, and how the car will parallel park itself (in about 3x the time and steps it'd take you to park the damn thing). There's also a safety overview with crash footage - any time you can see a car smash into crash test barriers, that's cool. It's an interesting and fun website to poke around. Nowhere near as cool as AMG's website, a portal that makes ignoring your friends and priorites supremely easy, but it's still pretty cool. Especially creepy and intriguing was the section on fingertip sensitivity. If you're stressed out at work, try opening up the website in a browser window and burying it in the background, as the soundtrack of cows mooing, helicopters buzzing and water dripping will sooth even the most weary soul.
[Source: Toyota via RideRoom]











Reader Comments (Page 1 of 1)
aaron 7:30PM (12/15/2006)
cool ass site!!!
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Brad 7:35PM (12/15/2006)
Reminds me of that cool Flash game from a few years ago, Samorost
http://www.samorost.net/samorost1/
Did they hire the same guy, or just rip it off?
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Loran 7:58PM (12/15/2006)
A turd? If you read the actual web page at the top it says "On Toyota's mind". The graphic is a brain, see the brain stem at the bottom?
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Goodday 10:16PM (12/15/2006)
Turd...TRD...pretty close
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Bumbaclut 10:22PM (12/15/2006)
What the hell is autoblog talking about, this is a cool site. Probably the most imaginative site I've seen ever.
Autoblog, stop bashing stuff when you guys don't know you're talking about.
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TrueDis 1:05AM (12/16/2006)
Fantastic site, really creative, and does a good job of showcasing Toyota's strengths.
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TrueDis 1:16AM (12/16/2006)
I wish they were giving away free copies of The Toyota Way here in the States!
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bobby 12:52PM (12/16/2006)
That's a cool site!
Finally nice to see an automaker use some imagination and creativity in how they present themselves on the web.
It was actually fun to surf around and learn about their technical innovations. Almost like playing a game.
Impressive graphics.
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ezbst 6:00PM (12/16/2006)
These web developers have been playing too much Katamari Damacy.
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