• Dec 14, 2006

BMW has been working on this deal for some time now, and with the level of involvement in design, engineering and testing steadily increasing, the inevitable has become reality. In a deal set to become effective in January 2007, BMW has acquired the rights to the John Cooper Works name to further strengthen the MINI brand.

In what could easily become MINI's equivalent of the BMW "M' brand, JCW now has the engineering and development resources of BWM at their disposal, ensuring the John Cooper Works models a pivotal role in the overall MINI brand strategy well into the future.

[Source: Forbes.com via MotoringFile]



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    • 1 Second Ago
  • 6 Comments
      • 8 Years Ago
      Finally, now maybe the JCW versions will actually pack some serious punch.
      • 8 Years Ago
      I agree on the Cooper S JCW. Love the car, but not the price.
      • 8 Years Ago
      SOhp101:

      I see you know nothing about cars. The current JCW S is a rocket and can spank an Si and a GTI on a course any day.
      • 8 Years Ago
      Makes a lot of sense considering the production plan based around JCW spec R56's to being built online rather than a dealer retrofit or factory off line build.
      • 8 Years Ago
      JCW..that's J.C.Whitney...isn't it? :-)
      • 8 Years Ago
      Finally, now maybe the JCW versions will actually pack some serious punch.