• Dec 14th 2006 at 1:01PM
  • Add

BMW has been working on this deal for some time now, and with the level of involvement in design, engineering and testing steadily increasing, the inevitable has become reality. In a deal set to become effective in January 2007, BMW has acquired the rights to the John Cooper Works name to further strengthen the MINI brand.

In what could easily become MINI's equivalent of the BMW "M' brand, JCW now has the engineering and development resources of BWM at their disposal, ensuring the John Cooper Works models a pivotal role in the overall MINI brand strategy well into the future.

[Source: Forbes.com via MotoringFile]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Toyota Corolla
    MSRP: $16,950 - $22,955
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    Share This Photo X