http://www.autoblog.com/2006/12/14/askpatty-com-aims-to-enhance-communication-between-women-auto-d/ Autoblog Comments for AskPatty.com aims to enhance communication between women, auto dealers http://www.autoblog.com/media/feedlogo.gif http://www.autoblog.com en-us Copyright 2008 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.autoblog.com/2006/12/14/askpatty-com-aims-to-enhance-communication-between-women-auto-d/http://www.autoblog.com/2006/12/14/askpatty-com-aims-to-enhance-communication-between-women-auto-d/
Where do they get this figure? I probably run in the wrong circles, but it seems to me that it's about 80 percent men making the car-buying decisions, as well as instigating the idea in the first place. The guys I know want (and buy) more cars, more often. The women I know want a dependable, nice-looking car for transportation, and they would prefer not to buy a car more than once every five or ten years (although I know my wife would prefer a Porsche over her Jeep wagon, and many others would prefer something cute, over the minivan or SUV they're driving).]]>Dec 14th 2006 1:30PMhttp://www.autoblog.com/2006/12/14/askpatty-com-aims-to-enhance-communication-between-women-auto-d/http://www.autoblog.com/2006/12/14/askpatty-com-aims-to-enhance-communication-between-women-auto-d/
Yes, women 'influence' 80% of the car buying decision, but that statistic is as useless as...

husbands have 95% influence over the choice of gifts chosen by the wife and given to others.]]>Dec 14th 2006 1:38PMhttp://www.autoblog.com/2006/12/14/askpatty-com-aims-to-enhance-communication-between-women-auto-d/http://www.autoblog.com/2006/12/14/askpatty-com-aims-to-enhance-communication-between-women-auto-d/My wife loves the BMW 3 Series. So do I. If we bought one did she influence the decision? Would I have bought it if she kind of liked it? Hated it?]]>Dec 14th 2006 2:46PMhttp://www.autoblog.com/2006/12/14/askpatty-com-aims-to-enhance-communication-between-women-auto-d/http://www.autoblog.com/2006/12/14/askpatty-com-aims-to-enhance-communication-between-women-auto-d/
I am a Female of 25 with large jugs, can you help me choose a car that will accommodate my boyfriend, whom I love, but who sometimes I just hate, I mean yeah he is great, but sometimes he can be such a jerk, and now I am on this emotional roller coaster, do I love him, do I not. And then there's Mike, he is this cute guy I met, he is so sensitive, but that slut Mary is all over him. I like him but I already have a guy, GOD he is a jerk, but he is my jerk, I don't know what to do. This Mike guy is so cute and so totally hot, I once heard him say that he wants to get the new Mustang Wagon, so I’m like waiting for this car. But if I’ll get that car it will be like cheating on my boyfriend, and again i'm on that emotional roller coaster...........................................................
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Best of luck to Patty. How often does someone actually pull off a scam against auto dealerships? As much as they have taken me for over the years, I hope they pull it off. Only form of life lower than a car salesman is someone who can pull off a scam on a car salesman.

Just what the world needs.]]>Dec 14th 2006 3:15PMhttp://www.autoblog.com/2006/12/14/askpatty-com-aims-to-enhance-communication-between-women-auto-d/http://www.autoblog.com/2006/12/14/askpatty-com-aims-to-enhance-communication-between-women-auto-d/
The following statistics courtesy of 2005 Wow! Quick Facts:

Women are responsible for 83% of all consumer purchases.


Women directly purchase or influence the purchase of 91% of all new homes.


They directly purchase or influence more than 55% of home fix-up.


And account for 88% of retail customers in the U.S.


They make more than 50% of all auto purchases and influence 85%. The figure can be upwards to 60% and 90% respectively, depending on the auto company and the source.


Home furnishings 94%


Vacations—92%


Consumer electronics purchases 51%


Women are involved in 89% of all consumer electronics purchase decisions.


84% of women believe that new technologies can help improve their lives.


Women account for 66% of all home-computer purchases.


Healthcare decisions 80%


Healthcare spending over 67%


Beauty and hygiene—more than 90%


Women plan the meetings and comprise the majority of certified meeting planners.


Office supplies $44.5 billion


Women purchase ~81% of riding lawn mowers

Women carry 76 million credit cards; 8 million more than men (Source: Fast Company 2004)

Women have become the majority of consumer travel and today ~50% of business travel (Source: Re-Imagine, 2003).

The prototypical online homebuyer is a 26-35 year-old woman with an annual income between $50-100K looking for a single family home priced between $100-250K in the southern U.S., likely to purchase in three months.
(Source: American Home Guide)

92% of women have sole or joint responsibility for long-term care insurance
(Prudential Financial, 2004)

91 % of women have sole or joint responsibility for annuities (Source: Prudential Financial, 2004)

The following statistics courtesy MSmoney.com, 2004

62% of women vs. 32% men manage the family checking account

58% women vs. 35% men actually pay the bills

53% of women vs. 35% men decide where the family banks

46% of women vs. 42% men head up savings and investment accounts for their family

53% of women vs. 30% men create the family budget

http://www.ewowfacts.com/wow_qf05.html

Jody DeVere
President
AskPatty.com, Inc.
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Plus, most of of the statistics you mentioned are either 1. major purchases which are typically made by a couple, married or unmarried, so naturally there would be influence by both partners
2. areas in which women are already known to have more influence (shopping and taking care of everyday home finances, for example)

Not to mention that your first source is one that isn't considered reliable or reputable, mainly because they obtain their information via internet surveys with little or no verification beforehand. Try publishing those 'facts' in any peer reviewed journal and see your author get shot down faster than anything you've ever seen.

Personally I don't know if your business will soar or flop, but like most 'consulting' businesses, yours will only tell other businesses what they already know.]]>Dec 14th 2006 3:54PMhttp://www.autoblog.com/2006/12/14/askpatty-com-aims-to-enhance-communication-between-women-auto-d/http://www.autoblog.com/2006/12/14/askpatty-com-aims-to-enhance-communication-between-women-auto-d/Dec 14th 2006 5:12PMhttp://www.autoblog.com/2006/12/14/askpatty-com-aims-to-enhance-communication-between-women-auto-d/http://www.autoblog.com/2006/12/14/askpatty-com-aims-to-enhance-communication-between-women-auto-d/
I agreed and the next week we went to a dealership which employs a rarity, a female salesperson. During a brief moment when the salesperson was out of earshot my friend whispered that she wished we could talk to one of the sales guys "who knew what they were talking about".

My eyes rolled so hard I may never recover.]]>Dec 14th 2006 6:35PMhttp://www.autoblog.com/2006/12/14/askpatty-com-aims-to-enhance-communication-between-women-auto-d/http://www.autoblog.com/2006/12/14/askpatty-com-aims-to-enhance-communication-between-women-auto-d/
I've seen the change over the years in business, slowly but surely. Going through invoices from my retail businesses yesterday, fully 87% of the purchases were by women.

Over the last 6 months I've done focus groups at 4 dealerships. Result, one guy, the rest women, even though many said it was a joint decision. Each group was 20 people, do the math.

http://www.unmarriedamerica.org/column-one/8-14-06-homebuyers.htm

From the SBA: Besure to read the NFL & NBA stats

http://www.sba.gov/library/successXIV/3womenaremore.htm

http://blogs.zdnet.com/ITFacts/?p=5276

Tell you something else, if you take care of the women, you can bet the husbands, boyfriends,kids will be buying there too.

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