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We know it's December and most thoughts of driving a car with no top or heater are the furthest thing from your mind, but if you were considering ordering an Ariel Atom in the spring, you'd better add it to your Christmas wish list in bold letters. As of December 29th, Brammo Motorsports, makers of the Atom, are upping the base price by around $4,500. They will honor 2006 pricing on all orders placed before the December 29th cutoff.

It seems that the GM-sourced Ecotec four-cylinder engine powering the Atom was promotionally priced to get them out into the marketplace. Effective January 1, the promotion ends and the substantial price increase will have to be passed on to the consumer.

Click here to go to the company's website to spec out your own Atom. If you get your order in for Christmas, before the price increase, the current waiting list dictates that your Ariel Atom should be ready for delivery just as the weather breaks and you can actually enjoy the driving attributes without the concern for frostbite.

[Source: Winding Road]



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  • 25 Comments
      • 8 Years Ago
      I don't care if Ferrari designed the ecotec, I'd still much prefer the supercharged K20.
      • 8 Years Ago
      What kind of moron would pay $40K-$45K for such a piece of junk!

      Simply mind boggling! No way does the car, minus the engine cost more than even $4000 to build.

      You can have a go-cart for $1500, which the atom basically is.

      Is it any wonder the British auto industry collapsed when they build such overpriced junk.



      • 8 Years Ago
      I can't imagine an EcoTec can cost $4.5K. So how can it go up in price $4.5K?

      And having viewed an EcoTec today, I can safely say it is a derivative of the old Saturn "Manhattan Project" engine. Did Lotus design that engine? They might have, as GM owned Lotus right about the timeframe that the Saturn engine was designed.

      I like the EcoTec. It's a good motor. Solid, and very moddable. Gets good mpg too, especially in direct-injected form.
      • 8 Years Ago
      "The Atom is built in ENGLAND, not the USA"

      Not the US Atoms. Those are built in Ashland, Oregon by Brammo Motorsports. They fabricate or source all the parts on their own and the only connection back to Ariel in the UK is the licensing agreement.

      Strictly speaking, they're not even identical cars as Brammo made some changes here and there before they went into production.
      • 8 Years Ago
      Second price increase this quarter... their prices went up 8% just a couple months ago.

      "Due to the cost increases to us by our material, parts and shipping suppliers, we are going to be raising the price on the Ariel Atom 2 product line effective October 15th, 2006. The price increase will vary by component, but the price increase is approximately 8% for all of the chassis configurations, varying up to 15% for some options and upgrades."

      It just gets closer and closer to TRex pricing, imo.
      • 8 Years Ago
      #17

      The Atom is built in ENGLAND, not the USA.
      • 8 Years Ago
      This is great for people who ordered before the price increase in October. Their cars just appreciated $10k in 3 months. And there is still a 6-8 month wait to get an Atom built for you.

      Sounds like a bunch of haters here that either don't know what an Atom is or want one but can't afford it.....and "signing up" doesn't cost anything on Brammo's website.

      If you want to really know about the Atom and what goes into it, find the Google video of the factory tour, and watch the 2 videos on arielatom.com
      • 8 Years Ago
      "7. I don't care if Ferrari designed the ecotec, I'd still much prefer the supercharged K20."

      haha I love the internet. Its like a little window into the special ed class that is planet Earth.
      • 8 Years Ago
      Graham #14

      I have to agree, as here in good old blighty we get the atom with a 2litre Honda VTEC.
      • 8 Years Ago
      >>Is it any wonder the British auto industry collapsed when they build such overpriced junk.

      Wow, I had no idea that Oregon was in Britain.
      • 8 Years Ago
      If you don’t think you would want this car …take a look at this you tube video:
      http://www.youtube.com/watch?v=k20jZVM1HzU

      Carmen Harvey
      http://www.rideadvised.com
      • 8 Years Ago
      Screw the Atom.
      Just get a superbike like a Busa or ZX-14 for only $11,500. 0-60 2.7s 0-100 in 4.6s and 0-180 in 19s blows everything else off the map. And it's cheap, unlike an Atom. You're going to need a helmet with either, so just get the bike.
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