- Dec 14, 2006
Ariel Atom to see a price hike
We know it's December and most thoughts of driving a car with no top or heater are the furthest thing from your mind, but if you were considering ordering an Ariel Atom in the spring, you'd better add it to your Christmas wish list in bold letters. As of December 29th, Brammo Motorsports, makers of the Atom, are upping the base price by around $4,500. They will honor 2006 pricing on all orders placed before the December 29th cutoff.
It seems that the GM-sourced Ecotec four-cylinder engine powering the Atom was promotionally priced to get them out into the marketplace. Effective January 1, the promotion ends and the substantial price increase will have to be passed on to the consumer.
Click here to go to the company's website to spec out your own Atom. If you get your order in for Christmas, before the price increase, the current waiting list dictates that your Ariel Atom should be ready for delivery just as the weather breaks and you can actually enjoy the driving attributes without the concern for frostbite.
[Source: Winding Road]