• Dec 11, 2006


We're a little unclear as to why automakers have decided to enlist the help of CG artists to make their cars do unrealistic things on what's been formerly skateboarder's turf. First, it was the Nissan Qashqai hitting the pipe in a decidedly uncool viral ad, now the classy folks over at Audi have taken it to another extreme in the Bruce-infused ad for the TT above.

We're at a loss on this one; we'll let you pontificate below.

[Source: YouTube]


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    • 1 Second Ago
  • 18 Comments
      • 8 Years Ago
      is it me or does the begining of that look extremly like a PS3 (playstation 3) ad also I WANT THAT CAR
      • 8 Years Ago
      Audi strikes all the wrong notes, how do you expect to compete with bmw with stupid childish ads like this?
      • 8 Years Ago
      So, ohmy (#9), did it convince you to buy one, or at least go test drive one?
      • 8 Years Ago
      Mais c'est donc ben mauvais :|
      • 8 Years Ago
      Steve, (#9) the answer to your question is no, I would not buy the car based just on the commercial, and no, I would not be interested in test driving it either, the TT is not my cup-o-tea, however, this does not take away from my original statement, the ad is "captivating, memorable, fun and tempting"...

      But to be honest I'm strugglig to see your point in reply #9, we're talking about the ad, not the product itself - to imply you should buy/testdrive a car that doesnt fit your needs based solely on a great commercial is just plain stupid...
      • 8 Years Ago
      Yeah... engineering: how it was made and why would help (#2 above) but I like to see cars in real action, without trick visuals that hide the car. Show me the real car, in action -- maybe like the old zoom-zoom Mazda commericals. But recently Mazda has been screwing up a good thing, showing two wimps walking up to the new Mazda turbo SUV and a girl driving away laughing at them -- making it another girlie car from Mazda. (I think all cars by Mazda are girlie cars now, or at least Mazda is making me think so. Don't guys buy cars anymore?)
      • 8 Years Ago
      #14 Besides your opinion, why do you comment if you don't read what's written here? This add wasn't comissioned by Audi. And in fact it competes with BMW: I didn't get that part...
      • 8 Years Ago
      Probably is, because I thought Top Gear were basically the only people who used Amon Tobin music as a background
      • 8 Years Ago
      Cool car... but I am a little sick of everyone tring to get on the skateboard kick...
      • 8 Years Ago
      It just needs one of those "Professional driver. Closed course." disclaimers at the bottom. But seriously, whatever happened to selling products by showing their competitive edge? And I mean all products, not just cars. Nowadays it seems as if the ad agencies are trying to sell themselves in order to attract future clients.
      • 8 Years Ago
      I don't know how this would sell cars.

      IMO, someone from engineering should be involved in some ads, and not just PR people, and especially not baking people ($5000 off, 0% financing, buy buy buy!!! cheap, cheap, cheap!!!). There might be people out there that may actually be interested in the engineering that went into the cars' design, reasons why this and that was made, etc.
      • 8 Years Ago
      Whoa, Sheldon (#16), you're getting awfully personal with the jokes. But you better keep your day job, and I hope it's not as a creative director selling cars. Creating a "good feeling" ad doesn't equate to sales. Period. Creating a "gotta have it feeling" equates to sales. The artsy-fartsy junk that has been coming out of the automotive agencies recently is ridiculous... and the automakers' sales are proof. You're probably too young to remember the "win on Sunday sell on Monday" days...so just think back to the recent $3.00+ per gallon of gas -- people felt they had to have them, so hybrids were waiting-list-only. When car ads meet genuine "felt needs" again, you'll start selling cars again... but you may not win any artsy-fartsy awards.
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