• Dec 7, 2006
Unfortunately, it's not the C1-based Focus we're all waiting for (though it appears we're closer than ever to that car's arrival on our shores). Still, the current Ford Focus has received only one nip/tuck refreshening since it debuted in North America way back in 2000, so the car unveiled in early January at the Detroit Show will be model's most signficant update yet. Here's what we know for sure: three-bar grille, no wagon, new coupe.
The brand's electric razor-like three-bar grille will grafted onto the face of the 2008 Focus (see spy shot here). It will really be the first not all-new vehicle to sport the chrome grille, which may take consumers a bit of time to get used to. The Focus Wagon has reportedly been dropped from the model's lineup, but in its place will be a new coupe not unlike, although hopefully more competent, the old Escort ZX2. It's still a shame Ford doesn't have an all-new C1-based Focus ready to show the North American public at this point, but that money probably went to pay for the innovative stowable bed extender on the new Super Duty. (Ford: we kid because we want it so bad!)

[Source: SmartMoney via LLN]


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  • 17 Comments
      • 8 Years Ago
      jannie-
      The Focus, while similar in size to the Civic and Mazda3, is not really competing directly with them. It is competing with smaller cars because of its pricing. I bought one this year, replaced a Civic with it. VERY happy with the car-to-dollar ratio. If the final sale price of my Focus was $17k then, yes, I would've been a dummy.

      If all you can afford is a stripped subcompact you are cheating yourself by not looking at the larger, better handling, more powerful, comfy Focus.
      • 8 Years Ago
      "As far as the Focus goes. When the first brought it over here people liked it so why not do it again. People are not going to go snatching up a 7 year-old cars when Toyota, Honda, and Nissan have strong new competitors with better fuel economy to boot. Just bring the moulds and say no more. Get to work."

      What IF Honda and Toyota had a politic of keeping with the same style for 7 or even 10 years? Critics will said "they don't need some chances and all, looks at how the old VW Beetle",etc..... looks like a case of "positive discrimination"
      • 8 Years Ago
      Yes, the Mondeo looked cool in the Bond flick. Has the story all along not been that the Euro models were too costly to build, since the Focus size is a medium car there, but a budget car to us? Add to that the terrible value of the dollar, due to the ego-driven war. _______But them Ford bean counters remember the Merkur disaster, as well as the cool and European-like Contour, which the mags loved, but people did not buy.
      • 8 Years Ago
      We have the c1 focus,,,IT'S CALLED THE MAZDA 3!!!!!
      Greg A.
      • 8 Years Ago
      I'd like to know if the 2008 Focus will offer side curtain airbags.
      • 8 Years Ago
      Car nuts are obsessed with having cars on the newest platforms. Sometimes it's just stupid indulgence.

      The problem with keeping a model around for a long time comes when the manufacturer doesn't update the car around the chassis to keep it competive on a more visceral level. As the R&D is paid off someone like Ford should be making the interiors flawless.. standard equipment enhanced.. knockout stereos, nav, Bluetooth... layer the goodness so it eclipses the age of a good platform.
      • 8 Years Ago
      A "new" coupe. Does this mean that Ford will ditch the current 3 door for a proper 2 door coupe...like Honda's Civic? Sorry to see the wagon go, as it's somewhat unique, but no one buys it....sigh.

      I somewhat agree that the looks are what is killing the current Focus. It took awhile, but the crummy engine (engines?) have been put to pasture, the overly odd instrument panel was toosed in the trash, but we still have a car that looks too much like the 2000 model year Focus. Ford...EIGHT YEARS between major model changes for ANY car is TOO LONG. At this end of the market, having an "old car" can kill your potential market. Just as Buick.
      • 8 Years Ago
      You people don't make any sense. You say that Toyota and Honda are so much better??? The current Toyota Corolla is just as old as the Focus, and Toyota's Scion TC has the same HP as Focus ST, but the ST gets 5mpg better.
      As for the new Honda Civic, they're about $5,000 more expensive and have about 1/2 as much rear seat leg room.
      Also, I currently own a 98 ZX2 with the 2.0 Zetec. I have over 100,000 miles on it and have never had a problem with it. So they are very reliable and with dealer incentives you can't beaeet the price of a new focus.
      The only thing I find to be odd is the fact that they are dropping the Wagon, because Ford does not have any other Wagons in their line-up.
      • 8 Years Ago
      It won't have the 3 bar company grille but a slight variation on it.

      The current platform used is just fine. It is one of the most fun-to-drive little cars out there. It could use some powertrain options and there needs to be a ST version of the coupe.
      • 8 Years Ago
      I would be happy enough if they just brought the C1 design over here and put it onto the current Focus platform. The platform isnt bad. It is a smooth riding car and handles well. Its just the design thats killing it.

      And yea, we have the Mazda3 and S40. If the Focus was brought here from Europe, it would most likely cost more than the Mazda. And that sort of leads into the issue of sales. Enthusiasts may want the C1 but when it comes to the mass market, they dont want to drop a lot of cash for a Focus...which is known to be an entry level car.
      • 8 Years Ago
      Ford doesn't get it, do they?
      Doesn't appear so!
      If I want a 2 door Coupe(well, really 3 doors beat 2!) I'll buy another Scion tC!
      Why didn't these geniuses consider a sporty coupe( you have the compact tC, which is selling like mad, you have the upcoming -New-SE-R, dunno how well it will sell, but it's there, the Tiburon,etc, all under 20K MSRP)or 3-door instead?
      Too bad.
      They showed the cool Refl3x, and now we get what? Probably some boring, 100 year old reworked platofrm and design ideas....
      They deserve 4th place(see Nov sales).
      • 8 Years Ago
      Also, John Neff should be wary of using the phrase "here's what we know for sure," for somewhat obvious reasons.
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