• 35
A Ford spokesperson has told auto industry trade paper Just-Auto that the U.S. automaker is "eyeing Ford Europe products" but that no decisions have been made to import any of those models to the U.S. market. Motor Authority, which has a subscription to the trade news site, states the article particularly mentions the Mondeo, Focus, S-Max and Galaxy as possible imports for Ford's North American division. Many of us have waited for news like this a long time, and if Ford's turnaround is truly product driven then its competitive wares across the pond could be the jump start its recovery needs.

Not to spoil the speculative fun, but we have to mention that Ford's current line up is chock full of product except at the low end where a Fiesta or Festiva might do the most good, neither of which were mentioned in the Just-Auto article. As great a car as the Mondeo supposedly is, we're finding day after day how good the Fusion is, as well. The S-Max and Galaxy, both people movers, would enter a showroom already crowded with the Freestyle, Edge and upcoming Fairlane. The European Focus... well, that's a no-brainer. The current U.S.-spec Focus is old and due for a replacement, and Focus fans have been patiently awaiting the C1-based Focus car's arrival for some time now.

As much as Ford fans and even analysts might think it's a good idea to start importing models from the company's European arm, the Blue Oval must choose wisely which cars it wants to bring over. The North American lineup is full in some places and lean in others, so hopefully Ford can find appropriate places for these Euro models to fit.

[Source: Just-Auto: sub. required via MotorAuthority]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 35 Comments
      • 8 Years Ago
      It's been said before and I will say it again:

      MERCURY!

      Stop the badge cars.

      It's a no-brainer.
      • 8 Years Ago
      There seem to be at least a handful of people interested in Ford's Euro lineup coming to the USA. Well, feel free to write them about it. Here is their link:
      https://secure.ford.com/en/support/emailUs.htm
      • 8 Years Ago
      Mercury Mondeo. You heard it here first.

      Bring over the Mondeo with the Mercury grill, and if it sells well, facelift the Euro Focus (it looks almost identical to the US Focus right now - gotta diffrentiate more than mechanicals), drop the Mazda 2.3 in there, and we have the basis of a Mercury that's worth keeping.
      • 8 Years Ago
      M E R C U R Y
      • 8 Years Ago
      As for the crowded people mover segment... For may already have several but the Freesytle isn't going to last long and the Edge and the Fairlane are not 7 seaters. The S-MAX and Galaxy can seat 7 and will likely be more versatile than the Fairlane or Edge. Finally, Ford needs a competitive replacement for the Windstar which is boring, and a sales laggard. Either the S-MAX or Galaxy would do well here. The one thing they may want to consider fixing is the rear doors. They should slide open like all other minivans rather than swing open like a wagon. If they could bring the S-MAX or Galaxy by 2008, I would definitely want to replace our old Sienna with one of those but not the Edge nor Fairlane nor Freestyle.
      • 8 Years Ago
      Bring 'em on (especially the S-MAX), just get rid of the stupid looking US Domestic Market stereos. I know it's niggling, but compared to the quality of even their current vehicles, the stereos look like something picked out of a bargain bin at the dollar store.
      • 8 Years Ago
      I don't get you people when Toyota is in the descusion, everyone says not to buy it and keep the mony in the U.S.A. But bringing a car over that is built in Europe that doesn't employ US workers, is OK.
      • 8 Years Ago
      And one more time with feeling. Make these Mercury's. Then your Merc brand will have a reason for existing in the first place.
      • 8 Years Ago
      Gee this is easy... Change the grills and market them as Mercury's.
      • 8 Years Ago
      I suggest that Ford bring over Ford-of-Europe cars and badge them as Mercurys! Eliminating the "chromed Fords" as we once new them, transforming Merc into a hip and trendy Euro-style brand. Then Lincoln can go up market (chasing Caddy) and Ford can be Ford.
      • 8 Years Ago
      It IS James Bond driving that car... CASINO ROYALE... seen it? Its the the closest to the new mondeo that we've go, according to TOP GEAR.
      • 8 Years Ago
      I can think of several reasons Ford won't bring them over, but the biggest now is the falling dollar. It has slid some 50% versus the euro in the past 6 years, which makes importing cars from europe very difficult to do profitably. It's one of the reasons VW is losing big bucks in NA; it's also hurting Audi badly. MB and BMW are partly hedged by having US plants that ship product back to europe. I am surprised that GM plans to ship Astras to US to sell as Saturns; they're not going to make money at it (of course, they're used to that!).
    • Load More Comments
    Advertisement

    From Our Partners

    2015 Ford Mustang
    MSRP: $23,800 - $46,170
    2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    2015 Volkswagen Passat
    MSRP: $21,340 - $35,995
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    Advertisement