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Subscribe to this threadKBB announces 2007 Best Resale Value Awards
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miklm @ Dec 5th 2006 1:29AM
#4: "As a result, KBB is measuring a model's ability to sell at or near MSRP as much as it's measuring depreciation."
True, but doesn't it say something for a brand that struggles to sell anywhere near MSRP? Its long been established as a problem for domestic makes that they can't sell without over-the-top promotions and incentives, whereas brands like Nissan and BMW generally don't mark down cars at all. Those brands generally are in demand, and thus retain good resale value as well.
Still, that doesn't make it any less foolish to buy a new car on the basis of resale. If you drive used cars and buy smart, you can often drive for a year or more and get your purchase price back when you resale. I usually make money or at least break even on motorcycles which I keep for a year at a time, or less.