• Nov 30th 2006 at 8:34AM
  • 27
Okay, this is just plain defiant. Our friends over at Winding Road managed to snag the 2008 Focus out on a prowl. Don't go getting too excited, it's not platform-deep. Rather than walk their talk, Ford's decided to deny us the lauded C1-based Focus, choosing instead to update the near ten-year old US Focus. The coupe shows obvious signs of a deeper restyle than the last freshening, where they just kinda melted the edges of the front lamps a bit and revised the trunklid and taillight clusters. Underneath that camo is a 3-bar grille, bringing the Focus in line with the new family traits. Out back it looks like the poop deck is high, even discounting the fact that it's been built up under the camo on the test mule, and it appears the new taillamps wrap into the rear quarters with a more rakish angle.
More analysis after the jump.

[Source: Winding Road]

The interior furnishings look redone, and were heavily obscured by camo. From the details that are discernible, it looks like the dash is all-new, with more chrome trim here and there and a new instrument cluster. The center console appears to have been given the faux metal makeover, and we wonder if that extends to the well-covered center stack. This restyling will most likely bring NVH, body rigidity and chassis tuning improvements with it (well, it better). As good as those may be, and as good as this car was in SVT trim, this Focus platform is due for the glue factory. Not only that, over at the Mazda or Volvo stores you can get a C1 car, virtually negating any pro-Focus argument other than deep discounts, rebates, and fleet sales...lots of fleet sales. The Focus isn't inherently bad, it's just that everything else has gotten lots better.


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  • 27 Comments
      • 8 Years Ago
      One thing that I love about the comments on Autoblog is the continous divide between American car lovers and haters, especially in an entry that is not about an American car. To that end, let me offer this view: Toyota is letting things slide on delaying bringing out the NA replacement for the Corolla. From what we've seen from the Japanese look, it appears that it is a stretched Yaris sedan. So, it is not just Ford or GM who let things languish and design fall by the way side. Although Fords handling of updating that and giving us a decent looking Focus is unacceptable.
      • 8 Years Ago
      "Importing the British Focus would mean a more expensive car (£11,000)."

      Can someone, for once, explain why a C-1 Focus can't be built at a reasonable price in the US when 1) they were able to do it before, and 2) Mazda makes a C-1 product that is priced reasonably? Frankly the line sounds like lame Ford management BS.
      • 8 Years Ago
      The Focus is a good car, nice suspension dynamics and 37 MPG is good for a car in this class. What it needs is some street cred. How about 180 horse power and a 200 + HP models? There is already a Spec Focus race series, capitalize on that. Performance models, even if they are a fraction of the sales of the bargain models raise the cache of the brand. Look at the Mustang, most are V6’s but their owners are borrowing a little sex appeal from the GT and Shelby versions. The SVT Focus was a nice car but half assed in the power department and like all their products Ford stopped developing it and let it languish. Give us a hot Focus and all boats will rise with the tide.
      • 8 Years Ago
      Where's the Full Plug-In BioDiesel Hybrid Focus that gets about 80 MPG to 100 MPG???

      That would be absolutly up to scratch.

      Say No to foriegn oil.
      • 8 Years Ago
      Aki, I disagree. First of all, the aesthetic changes are far from little (I've personally seen new Focuses in Dearborn with a lot less camo), and most people seem drawn to the appearance of new than actually being new. I'm very happy with my older Focus, and if the interior and exterior get a good bump and it gets a couple more mpg, I'll probably upgrade. As most people have already said, it's a great car for the money.
      • 8 Years Ago
      Why would nebody buy a decade-old style Because of minor cosmetic tweaks? Another stupid decision by Ford. If it thinks little aesthetic changes will dupe consumers into thinking it's all-new, then they're very wrong.
      • 8 Years Ago
      The interior looks very nice. A HUGE improvement over the recent models. The car is very fun to drive and I will be very interested in one of these when they are available. On that note, does anyone know WHEN they will be available, or has that not been announced yet?
      • 8 Years Ago
      There will no hatchbacks for 2008. 3 or 5-door.
      • 8 Years Ago
      #9, are you claiming that both 3 and 5-door (ZX3 and ZX5) Focuses are being discontinued for 2008? I know the ZXW wagon is, but I find it hard to believe that's true. From my driving around the past couple years, the hatches seem to be about half of the Focus sales. Even adding in the ZX2, Ford would be crazy to stop selling those.
      • 8 Years Ago
      "Importing the British Focus would mean a more expensive car (£11,000)"

      UK taxes considerably hike up prices, hence simply converting currency doesn't portray an accurate picture. All cars are more expensive in UK. Ford simply doesn't want to invest because I suspect it doesn't like the low profit margins.

      • 8 Years Ago
      The Euro-Focus has absolutely no GOTTA-HAVE FACTOR.
      All of the Euro-testers and I concluded that the styling was mediocre, and the chassis was not a stand-out, just a measure more fun and control than an Astra.

      Big freaking deal!!! What Ford needs to do with this new Focus is hold the prices to just below Cobalt levels. It will sell at good enough levels until an all-new car can get here.
      • 8 Years Ago
      If the old Focus is ssooooooo competetivive, why does Ford-Europe have a new one for years?

      Don't be stupid.
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