Land Rover has finally attached a value to its new LR2 that replaces the tired Freelander in the company's lineup. The LR2 will carry a base price of $34,700 and reportedly be very well equipped at that price. A Tech Package with a DVD-based nav system, Dolby ProLogic II 7.1 Surround Sound System , Sirius satellite radio, rear seat audio controls and bluetooth connectivity will cost an additional $3,500. A Lighting Package with Bi-Xenons, Adaptive Front-lighting, Approach and Puddle lights, and memory settings for the driver's seat and mirrors will go for $1,050. Residents of chillier locales will appreciate the Cold Climate Package that adds a heated front windshield, heated front row seats (only two heating levels?!?!) and heated windshield washer jets that costs $700. A fully loaded LR2 with optional $400 Narvik Black Paint will tip the economic scales at $40,350. That's not cheap, but the LR2 has the looks, lineage and luxury appointments to command such a premium.