Land Rover slaps a sticker price on new LR2

Land Rover has finally attached a value to its new LR2 that replaces the tired Freelander in the company's lineup. The LR2 will carry a base price of $34,700 and reportedly be very well equipped at that price. A Tech Package with a DVD-based nav system, Dolby ProLogic II 7.1 Surround Sound System , Sirius satellite radio, rear seat audio controls and bluetooth connectivity will cost an additional $3,500. A Lighting Package with Bi-Xenons, Adaptive Front-lighting, Approach and Puddle lights, and memory settings for the driver's seat and mirrors will go for $1,050. Residents of chillier locales will appreciate the Cold Climate Package that adds a heated front windshield, heated front row seats (only two heating levels?!?!) and heated windshield washer jets that costs $700. A fully loaded LR2 with optional $400 Narvik Black Paint will tip the economic scales at $40,350. That's not cheap, but the LR2 has the looks, lineage and luxury appointments to command such a premium.
[Source: LLN]







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Reader Comments (Page 1 of 1)
hondacura 4:21PM (11/30/2006)
Acura RDX is a better buy and people were bitching about the price of it. The RDX is cheaper and with Acura reliability record it will have a better resale value. Land Rover sucks according to JD Power listings.
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josemana 3:41PM (11/30/2006)
A $40,000 rebadged Ford Escape? No thanks....
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Trevor 3:36PM (11/30/2006)
Some of the standard items are:
18" alloy wheels + tire Pressure Monitoring System
Terrain Response ™ system
Permanent Intelligent All-Wheel Drive with 4 wheel Electronic Traction Control
Four-wheel ventilated disc brakes with Anti-lock Braking System (ABS)
7 airbags Supplemental Restraint System including driver's knee airbag
Rain Sensing Windshield Wipers
Automatic Headlights with Headlight Power Washers
Rear Park Distance Control
Dynamic Stability Control, Roll Stability Control, Emergency Brake Assist and other dynamic systems.
Panoramic dual-panel Sunroof
Leather Seating Surfaces with 6-way power driver's seat and 4-way power front passenger seat
Alpine ® 9-speaker AM/FM stereo with 6-disc CD changer and auxiliary audio connection
Push Button Start and keyless entry
Dual-zone automatic climate control
Auto-dimming inside rearview mirror
Trip Computer
Complimentary scheduled maintenance - 4 yr, 50,000 miles
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DCWF 4:56PM (12/04/2006)
Dear Mr. Land Rover,
Now that the LR2 is up in the $35K-40K range, how about bringing the Defender to the U.S. in the $28K-$33 slot? (Hint: with an oil burner you may go up to $35K)
Pretty please.
Muchas gracias.
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Trevor 4:37PM (11/30/2006)
josemana- Can you back up your statement? How is the LR2 related to the Ford Escape?
Escape = CD2 platform
LR2 = EUCD platform
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DC_1 3:59PM (11/30/2006)
Still looks the same. Thanks but no thanks!!!
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RT 4:10PM (11/30/2006)
While the ignorant people may think this is a rebadged Escape - those with a shred of intelligence know that it is built on a heavily reworked version of the EUCD platform, which itself is a spinoff of the platform that the Mazda 3, new Euro Focus, and Volvo S40 are based on. This car has more in common with the new Volvo S80 than anything else (in fact, that's where the engine and the rest of the drivetrain come from).
It's a few thousand more than I had hoped, but about what I expected considering the competition; the price is close to midway between a tech package-equipped RDX and a decently equipped X3. The one thing that has me concerned about this car - other than Land Rover's mediocre historic reliability - is that both reviews I've read of it mentino that the steering is vague and imprecise. That's a BAD thing, maybe even a dealbreaker. I guess I'm going to have to test drive this back-to-back-to-back with the RDX and X3 come April or May, whenever this comes out.
And yes, a new Defender would be sweet.
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David F 5:07PM (11/30/2006)
RT has it right, LR2 is NOT a re-badged Escape at all. The interior is actually quite nice, but I think the confusion comes about from the overly plastic-y (somewhat Explorer inspired) front end. Perhaps that will be spiffed up in a refresh.
A test drive will be the real test, and Autoweek seems impressed. The price may be a bit steep, but I guess it's a question of taste at the end of the day.
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Edmund Dantes 4:51PM (11/30/2006)
I think most people will choose the Acura RDX over the LR2. As noted above, Honda reliability vs. Land Rover is no contest. The LR2 will appeal more to those who want the ability to leave the tarmac, which most SUV drivers never do anyway.
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Ed 5:51PM (11/30/2006)
Wow. That's about $5,000 more than I expected the base model to be. I'll pass. The list of better vehicles I could spend $35-$40k on is about a mile long.
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josemana 8:37PM (11/30/2006)
OK, Ok, So it's not a related to the Escape...but I'm with Ed #10, it's way overpriced and there are better vehicles in the $35K-$40K range.
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pow 12:01PM (12/02/2006)
wow! $40k
I can get a 335xi, G35x, CTS AWD, and a hole range of other sport sedans with teh AWD that will please me way more than this stupid LR2.
what a joke,
you got to be a dummy to buy one for the $$$,
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Michael Karesh 9:48PM (11/30/2006)
The RDX hasn't been selling well, 1701 in October, which doesn't bode well for premium compact SUVs. The new MDX is faring much better. The less expensive Mazda CX-7 has also been selling better, 4,272 in October, yet dealers also seem to have plenty of those.
I'll get this one into TrueDelta's database when I find a complete listing of features and prices.
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praetorian 1:13AM (12/01/2006)
Who cares?
Bring back the (real, solid axle) defender. This candy-a**, OMG ponies! sh*t is getting stupid.
Cheers,
prat
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Snick32 6:58PM (12/09/2006)
The 2007 Range Rovers look so nice and with all the work they have done to perfect them, it is going to be a great car! I want to take it out for a test drive!
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Nick 5:01AM (12/17/2006)
Reliability on the LR2 won't be an issue, It's actually being built in a Jaguar & Landrover facility. If you want look at the quality and reliability levels look at its stable mate Jaguar X-Type Number 1 in JD Powers for it's class in both Europe & USA!!!
LR2 reliability issues will be slashed overnight, also the cool engineers in Jaguar & Landrover have managed to take a great Ford platform and make it the 3 stiffest body in the world!!! (after Range Rover and Porshe Cayenne) This baby will fly out of the showroom's
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Alex Nunez 11:58AM (12/16/2006)
The solution to the $40,000 issue is pretty simple:
Wait a bit, grab a lightly used one.
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Roger 5:34AM (1/01/2007)
What a joke. They actually want to sell such a small vehicle with all the trimmings for $40,000. I had problems with my LR3 and sold it after about a year. Why would I want to waist money on an LR2. I feel for those who are about to throw their money away. Plus, Land Rovers customer service is awful. I don't think the LR2 will do well in the American market.
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