Filed under: Sedans/Saloons, Marketing/Advertising, Jaguar
Jag S-type to be dubbed XF

The S-Type is dead. Long live the XF! Perhaps trying to make a break from a moniker that hasn't exactly been associated with good things for Jag, they have decided to switch things up and at the same time bring the midsize model inline with the current corporate nomenclature by using the new XF tag.
Although it might get confusing with an X-Type, XF, XJ and XK in the house. Maybe the X-Type will be renamed XC? Too Volvo. XD? XE? Similar to what Lincoln has done with the MKZ and MKX, these names might be too similar for consumers, or aging bloggers, to keep straight. The new XF was designed and developed in Coventry and will be built at the West Bromwich plant with a projected on-sale date of spring 2008.
And no matter what they call it, the new S-Type is an important car for Jaguar and parent Ford. We've shown you spy shots at the beginning and end of October that both point towards a look that will take cues from recent Jaguar concepts like the RD6 and R-Coupe up front, while from the rear it could be a booty double for the XK coupe.
As we reported previously, the new XF will not use aluminum in its construction to help speed up the production development process and cut costs. The interior should mimic the XK's cockpit, and engines will also be familiar, with the XF-R (?) getting the XKR's 420-bhp supercharged V8. A six-speed automatic will be standard across the entire model range.
[Source: Autocar]
Reader Comments (Page 1 of 1)
Swat Lax 8:43AM (11/28/2006)
The X-type doesn't need to benamed anything - it needs to die!
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Paul Read 8:47AM (11/28/2006)
A visit to the UK patent office website shows Jaguar have also registered XS and XCF.
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Avinash Machado 10:09AM (11/28/2006)
I agree with #1.The X-Type needs to be killed. Jaguar committed a great mistake by going after the mass market.It should remain a prestigious and exclusive brand.
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Mr_Oak 10:37AM (11/28/2006)
-----> Jaguar committed a great mistake by going after the mass market.It should remain a prestigious and exclusive brand.
I agree with the small Jag idea, but re-skinning a Mondeo does not a Jaguar make. They've had more than enough time to design a proper small Jaguar.
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carguy 2:10PM (11/28/2006)
Does XF = Xtremely Fugly?
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Andy 3:07PM (11/28/2006)
At least Ford is making an effort bring in fresh designs for Jaguar. The current Jaguars are carrying the style they had back in the 1960s. A marque has to move forward in some way. If the XF can advance Jaguar in comfort, safety, reliability, and pleasure, then all will be all right. I, personally, prefer the XF concept over the XK.
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Paul Read 4:41PM (11/28/2006)
#5. Have you seen one, or are you just blowin' smoke...?
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Q 11:32AM (11/29/2006)
Paul Read: that is very interesting information. The XS could perhaps hint to a rumored shooting break replacement for the X-type wilst the XCF could be an XF with AWD and/or some utility element. Keep us posted!
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Raymond 9:36AM (12/03/2006)
Think of what could be done with 'XS' aka 'excess'. To quote a Disney attraction, "if it's worth doing, it's worht doing in XS".
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