• Nov 28, 2006
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Where the Cadillac V-Series moniker focuses on high performance, the Platinum Series tag being introduced in LA this week places the emphasis on luxury. Now, we believe that this emphasis should be the brand standard anyway, and not just a trim package, but if this represents a step towards bringing Cadillac to the next level, where we hope it's headed, then so be it.

Available for the XLR, STS and DTS, the Platinum Series trim level sets the cars apart by bestowing them with specific paint colors, badging, and interior appointments. The XLR, for example, sports an exclusive and attractive Liquid Amethyst paint color and healthy doses of chrome added to its grille, bespoke wheels and other trim bits. Climb into the Cashmere leather seats and you'll notice the "Platinum" badging on the doorsill, more wood trim, and hand-stitched leather covering the upper dash and door panels. Unfortunately, based on GM's press release, it appears to stop short of the full-blown "Cut and Sew" interior available on the SRX, but we'll wait until our guys in LA get up close and personal to make that call.

Keep reading after the jump for the rundown on the STS and DTS Platinum Series, plus more photos and the official release from GM.

[Source: GM]
Following the convertible's lead, the STS and DTS sedans also get similar treatments. That means specific paint and wheels, added chrome, "platinum" badging on the bodywork and in the doorsills, and hand-crafted interior elements that aren't available on the standard vehicles. In the case of the DTS Platinum Series, we're not so crazy about that cream-colored scheme, though. It's a bit too Boca Raton-retiree for us, as you'll see below.

The STS Platinum Series gets the grid-pattern grille that's popping up on other Caddys, which is an immediate improvement. It should also be noted that while the STS does get to play dress-up in its Platinum Series threads, it's still got the '07 interior -- an element that is improved here yet doesn't hold a candle to the cabin design of the new Chinese-market SLS. That, we're hoping, will appear at another show this year in an updated 2008 STS.

All that said, we're enthused that GM continues to look for ways to improve on Cadillac's interiors, which are light-years better than what they were a few years ago. Flagship brands deserve top-notch cabins as standard equipment, though, and while Cadillac is showing aptitude in this regard, we just hope that there's even better stuff (i.e. full "Cut & Sew" for all models) on the way for '08. And rest assured, there's reason to be enthusiastic. Note that the SRX gets singled out in the press release text. That's the benchmark Cadillac appears to be using. Good.

GALLERY:
Click Images to enlarge

STS Platinum


XLR Platinum



DTS Platinum


PRESS RELEASE:
THE PLATINUM SERIES:
CADILLAC EXTENDS ITS LUXURY TRADITION WITH LIMITED-EDITION VERSIONS OF XLR ROADSTER, AND STS, DTS SEDANS

LOS ANGELES – An elegant tradition of hand-crafted luxury is being redefined for a new generation, as Cadillac today introduces the Platinum Series for the XLR roadster and STS and DTS sedans. The Platinum Series is a limited-edition collection of vehicles including additional elegant design touches, and continues Cadillac's reinvention of its interior styling and appointments.

Cadillac's landmark V-series extended the brand's credentials into the elite-level performance arena. Now the Platinum Series aims to do the same in the luxury direction. The vehicles were inspired by the very popular Escalade ESV Platinum that was offered between the 2004 and 2006 model years and introduced many new luxury features to the luxury SUV marketplace.

"The Platinum Series is a natural addition to the Cadillac brand, extending the luxury appeal of our products," said Cadillac General Manager Jim Taylor. "Platinum also joins the new 2007 SRX and our V-Series cars as examples of Cadillac's return to hand-crafted interiors, an important addition to the ongoing renaissance of the brand."

Cadillac's limited-edition Platinum models feature ultra-premium details such as a generous use of chrome, authentic wood and luxurious upholstery, as well as Cadillac's precision hand-crafted interiors, executed by craftsmen who cut, wrap and sew cabin components individually.

Here's a look at Cadillac's 2007 Platinum portfolio:

XLR Platinum

The XLR roadster has taken a starring role in Cadillac's new emphasis on dramatic styling and serious performance. Now the XLR Platinum maximizes the elegance of Cadillac's entry into the elite club of luxury roadsters.

XLR Platinum features exclusive 15-spoke, 18-inch wheels, with a brighter chrome finish for the grille and an exclusive Liquid Amethyst exterior color and exclusive Platinum badge.

Inside, the XLR Platinum features appointments such as authentic olive ash burl wood and a Cashmere interior color. The instrument panel "upper," and door trim feature hand cut, sewn and wrapped leather. Other cabin appointments include olive ash burl wood inserts on the steering wheel and luxurious Alcantara suede headliner, visors and pillars, and additional Platinum badging on the sill plate.

The Cadillac XLR Platinum will be available in the first quarter of 2007.

STS Platinum

The STS Platinum sedan extends the luxurious look and feel of the STS with elements such as 18-inch chrome-finish wheels; a brighter chrome-finish grille; a Glacier Gold exterior finish; bright chrome inserts on the exterior door handles and Platinum badging.

On the inside, STS Platinum features hand-cut, sewn and wrapped instrument panel, door trim and center console areas. The seats are fully leather, a semi-aniline variety called Tuscany . Luxury touches include chrome accents on the instrument panel and doors, a leather-wrapped and heated steering wheel, olive ash burl wood accents with a saddle-stained shade, premium floor mats and a Platinum badge of the door sill. STS Platinum comes in either a Cocoa over Cashmere or an Ebony interior color scheme.

The Cadillac STS Platinum will be available in the first quarter of 2007, in either the V-6 or Northstar V-8-powered versions of the car.

DTS Platinum

The Cadillac DTS Platinum goes to dramatic new lengths with 18-inch wheels, bright chrome grille and chrome inserts on the exterior door handles, as well as a Platinum badge, all of which highlight the Ebony exterior finish.

A unique Light Linen over Cocoa interior is distinguished by olive ash burl wood with decorative inlay; semi-aniline-dyed Tuscany leather upholstery and hand-cut-and-sewn leather on the instrument panel, console and door trim.

A handcrafted, leather-wrapped heated steering wheel with authentic olive ash burl wood and chrome appointments; suede headliner and visors; and an illuminated Platinum badge on the door sill plate complete the package.

The Cadillac DTS Platinum will be available in August of 2007.

Cadillac (www.cadillac.com) is a division of General Motors (NYSE: GM). GM, the world's largest automaker, has been the global industry sales leader since 1931. Founded in 1908, GM has manufacturing operations in 33 countries . In 2005, GM sold 9.17 million cars and trucks globally, under the following brand names: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. More information on GM can be found at www.gm.com


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  • 17 Comments
      • 8 Years Ago
      I'd like to start a petition to GM. It's my Kill the DTS and give us the China only SLS campaign.

      Any backers out there?
      • 8 Years Ago
      Bob, that vinyl roof was a custom job, not standard in any V series. CTS VR is hardly laughable, but hey who cares about race proven luxury cars.
      • 8 Years Ago
      Well written response, Adnan. I agree with you almost 100% on everything you've written.
      • 8 Years Ago
      #3: I realize that this idea is not unique to GM, but my question is why do people pay extra for this stuff? There's nothing here IMO that warrants the higher price tag. If I'm paying more for a "unique" version of a vehicle, it should look unique. The differences here are not distinct enough for the average person to notice, so why bother?
      • 8 Years Ago
      Correction: That's Liquid Amethyst man.
      • 8 Years Ago
      Michael hit it on the head, everyone's doing this, or has been doing this more accurately. BWM, VW, Bentley, everyone. It's nice to see GM pushing their luxury marque in the right 'individual' direction (even if the levels of distinction in the “platinum” cars is squarely in VW’s individual territory and far from BMW and Bentley’s levels of customization, it’s a wise move.
      • 8 Years Ago
      This is hardly unique to Cadillac. Mercedes has it's pricey ($6,000+) designo packages, and at least through 2006 (and maybe with the 2007) the Lexus LS only included stitched leather upholstery on the console and door armrests if you opted for one of the expensive uplevel packages.

      Also note that the XLR and DTS have leather on the IP. Just an omission with the STS? With the SRX, the stitched material on the IP is vinyl, not real leather. Mercedes does the same thing with the GL-Class. Not a coincidence--GM used Mercedes' supplier for the new interior.
      • 8 Years Ago
      MAYBE, MAYBE THE PLATINUM SHOWS THAT they have decided to make CADILLACS -- instead of trying to out-do the M5, with the laughable V-series. In a town where I see Bentleys and Ferraris every day, my first V-series sighting was a CTS-V sporting a beige vinyl roof!!!
      --I THOUGHT THAT UNTIL I LOOKED AT THE CARS!!!
      --THE XLR IN PURPLE? PURPLE? ONLY HAS ROOM FOR THE PIMP AND ONE HOOKER!!

      ALEX-- the DTS does not look like Boca Raton, but like NEW JERSEY!! Solid brown seats in a light colored car only make sense if Great-Grandpa is incontinent.

      The STS looks OK in the photos, but nothing like as nice as the car shown in China. You show black, but list Grandma Gold, errrh, Glacier Gold, as the color.

      VERY VERY DISAPPOINTING, MISGUIDED, LUNKHEADED, and they are showing in LOS ANGELES, where they will be laughed out of the hall with those colors!!! I hope you have the color availbility wrong, because the cars will sell in black, silver, etc. (Except the toilet bowl color scheme DTS interior).

      My LA AUTO SHOW CADILLAC STORY: Years ago, I walked up to the Cadillac stand, and spoke to a mousey, unhappy looking woman wearing a Cadillac blazer, saying,
      "When I was 20, the 35 yr olds who made some money bought Coupe de Villes, but now, I am 50, and no Cadillac is young enough for me. Why?"
      Her response: "You must drive one of those FOREIGN cars."
      I went out to my Mustang and drove home.

      MISTER WAGNER, PLEASE TELL ME SHE DOES NOT STILL WORK THERE-- these cars are embarassing to the United States, if that is all we can do.
      • 8 Years Ago
      Ummm....
      Apparently Australia will get a suite of Caddy models in 2007. Please God, not these ones! It's of great interest to me that Australian Holdens such as the 2001-05 Monaro (Pontiac GTO) and the new VE series Commodores have been criticised by Americans as bland and characterless. I sincerely hope these Cadillacs (and other US styled cars) don't possess the character that is perceived as lacking in Holdens.
      • 8 Years Ago
      The DTS is the only decent design there. Leave it to GM to market a half-a$$ed attempt as a Platinum Series and people foolish enough to believe them. With the introduction of Cadillac SLS in the Chinese market, it is truly sad to see the Chinese and pretty much the rest of the world get the absolute best of GM, while the North Americans are served chopped liver and leftovers from the kitchen floor. Platinum Series? God, just look at that horrid STS “Platinum Series” interior with that horrendous orange digits and compare it to the SLS interior to which the Chinese are being indulged. The SLS interior rivals, if not exceeds, the designs from Germany and Japan. Why, GM, Why? It irks me that GM continues to tarnish its name in North America while serving the best of design and construction to the Chinese and the Europeans.

      What also infuriates me is the recent introduction of the DTS longwheelbase version here in NA with the release of the SLS in China. While the SLS looks like a proper lengthened sedan, the DTS L looks Frankenstein-ish and freakishly put together…the design is elongated beyond that is pleasing to the eye. Makes one wonder whether the designer of the DTS L graduated from design school. It is infuriating to see the rest of the world to get the best of GM while GM NA continues to piss on the best of North American names (Malibu, Impala, Cavalier, Monte Carlo, SS series). For decades GM has neglected the sedan market with mediocre designs that don’t have chance against the constant revisions from Japan. GM literally pissed on the Cavalier nameplate for over a decade till the name could be tarnished no longer and just replaced the car with a design that was old when it came out. The same goes for the Malibu, while the Accord and Camry were revised extensively each revision. Ironically this is only true in NA…Europe, Asia, and even the freaking Chinese get designs that are on par with the Japanese….

      I am by no means a GM hater, but it pains me to no end to see to see a company with immense potential being so ignorant towards its origins. We are left in out in the cold while the world gets the cream of GM’s design. I hope you BURN to the ground, GM, never to be revived again. You had your time to realize your mistake and turn things around, but you still continued to ignore the your NA progress (or more appropriately, the lack thereof)…If not anything else, at least make your designs not freaking painful on the eyes (Malibu, Outlander, SV6, to name a few)…

      How SAD and shameful it is for GM that TOYOTA had to INCREASE its prices as a courtesy move for GM? That’s got to be the funniest thing ever and takes the cake—what’s sad is that the implication of this move by TOYOTA still won’t be realized by GM who will continue to piss on their North American designs and serve the best to the Europeans and the Chinese…

      For the record, what is said here about GM applies twice over to FORD, who has refused to give us the new FOCUS, while the Europe is already getting a replacement. Even our next focus will be a “revised” edition of the current FOCUS that’s been rotting on our roads for longer than the Stonehenge. Even the Mexicans get the new Focus, and Europe is treated to the New Mondeo. If Ford does not want to introduce the new FOCUS out of cost concerns, why not let the Focus move up in the market and introduce a smaller, more affordable model to take place of the Focus (as the Fiesta or Ka in Europe?)…Don’t even get me started on the new Ford C-max and what a great design that is; even the new FORD delivery vans look like supermodels compared to their minivans. No wonder that both GM AND Ford have forfeited the minivan market to the Japanese and Chrysler: the Odyssey came, the Odyssey saw, and the Odyssey obliterated them all.…While the European GM/FORD agenda seems to be to provide competitive and world-class products, NA GM/FORD will do whatever it takes to rip North Americans off and will do all that they can from introducing a product that would stand a chance against the Japanese and the Germans…Memo to GM and FORD: your current woes are SELF-INFLICTED. No one is responsible but yourselves and your greedy CEOs. Just because of that I will never buy domestic again. Burn in hell, NA FORD and GM.
      • 8 Years Ago
      Fabulo - do you only wear white shirt and khakis? Folks want the opportunity to pick and choose their options. They don't want to be dictated by what other folks tell them they should want.
      • 8 Years Ago
      Caddy getting back into luxury? Finally! That was the whole point of the brand in the first place.
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