BMW is coming stag to the U.S. diesel party, despite hinting in October that they were close to joining fellow German automakers VW, Audi and DaimlerChrysler in marketing Bluetec technology in the U.S.
"We are in the process of thinking of a name that is different from Bluetec," a spokesman for BMW told Reuters on Wednesday.
Matt Davis over at Winding Road says you BMW fans yearning for diesel power should be appeased soon. But what BMW names their urea-injection technology remains to be seen. We'll probably find out for sure next week in L.A.