While VW, Audi, Mercedes-Benz and even Jeep will market diesel vehicles with BLUETEC technology in the U.S. soon, BMW will go its own way. BMW wants to develop a urea-based technology to reduce NOx before making a sustained push here with diesel products. The company already offers a number of diesel cars in Europe where emissions standards aren't as tough. BLUETEC with AdBlue, which was developed by Mercedes and Bosch, meets strict 2009 U.S. standards. AdBlue uses urea-based additives to cut NOx emissions as well. But a BMW spokesperson said the company is "thinking of a name that is different than BLUETEC."

[Source: Reuters]

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