Ford Bold Moves - Episode 23: Ford likes the ladies
Episode 23 of the Ford Bold Moves web-based documentary is here, and at this point we're just letting you know out of habit. After the very enjoyable Episode 22 in which a GT500 was beaten on by pro drivers, we return to a slightly more promotional format that stars Ford's newest sedan, the Fusion. In this episode, however, it's all about introducing the Fusion to the ladies and hoping the two hit it off. The documentary spends some time in the field at a promotional event held where Ford believes the most females will be found: the mall! Mid-day shoppers are offered the opportunity to drive the Fusion, to which one nice woman responds, "Never heard of it." Hehehe. We poke fun, but the Fusion's doing well and it deserves its day in the sun. Hopefully some upcoming products from Ford will be able to join it.
[Source: Ford Bold Moves]
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Reader Comments (Page 1 of 1)
Andy 4:45PM (11/22/2006)
Can't access the video.
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Otto Ingineer 5:08PM (11/22/2006)
Base model Fusion is not equipped with ABS, unlike most other comparable cars. Otherwise, not too bad, but definite demerits for skimping on the safety basics.
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PiCASSO 5:46PM (11/22/2006)
Another infomercial. I like the inside-stuff videos of what happens in those meetings, builds, and test drives, but this marketing video doesn't work for me.
And the "Test Drive and get a free make-over" is so gimmicky. If Ford had a good product, it would sell itself on itself, without the incentives.
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Hamud 10:23AM (11/23/2006)
#3 It could be true for other Ford products, but the Fusion is different, it's a very well made car, actually one of the best Ford cars in years.
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Willie 12:32AM (11/25/2006)
I think it is a smart move, after those test drives, all the women who participated are now more likely to not only consider Ford for their next purchase but actually buy one! The Fusion is a very well designed car and some people are just so jealous that they try so hard to find something to criticize it for.
And to #3, Ford is not the only automaker that does "gimmicks" like these. All of them do it including the Asian automakers. Whenever you go to an event and automakers are passing out posters and pens and goody bags, it is all a "gimmick" to get us to notice their product. Take a chill pill dude.
But I forgot, this is autoblog! If Toyota or Honda was doing the exact same thing some of you guys would have been applauding them for their "out of the box" marketing saying that the American automakers need to do smart things like that!
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