That's So Money: Ferrari Panamerican 20,000 ends at Wall Street
Ferrari's continent-crushing rally across the Americas has finally come to its conclusion, having started in Brazil, crossing the Andes through Argentina, through Central America, across Mexico, criss-crossing the United States, passing through Canada and finally reaching its destination in New York. Considering Ferrari's last such journey passed the Great Wall, ending this one at Wall Street made for the perfect conclusion to the Panamerican escapade. (As if the Ferrari name weren't already synonymous with money, power and success.)
The front of the New York Stock Exchange was decorated with a Ferrari banner and flew the prancing horse on yellow next to the Italian and US flags to mark the occasion that saw Ferrari's newest gran turismo complete the king of all publicity tours. The 599 GTB Fiorano featured only mild modifications in order to cope with the rough terrain, with an aluminum undercarriage protection plate to replace the standard aerodynamic underbody tray and a heightened ride height – an interesting contrast to the dropped suspension that usually features on modified sportscars.
Surely Ferrari's forthcoming all-wheel-drive system would have come in handy, though... don't be surprised if Ferrari stages another one of these epic adventures when the four wheels hit the road on the facelifted 612.
Related posts:
- Ferrari Panamerican 20000-mile adventure rolls into Los Angeles
- U.S. stage of Panamerican 20000 kicks off in L.A.
- Exotic Odyssey: The Ferrari Panamerican 20000
[Source: Ferrari via Italiaspeed]
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Reader Comments (Page 1 of 1)
risingsun 1:18PM (11/20/2006)
I guess Ferrari's stance on no advertising doesn't apply to "publicity tours".
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Green Lotus Elise 1:19PM (11/20/2006)
Man, why does all the cool stuff happen in NYC?!? First Audi parades their cars through the streets and now Ferrari brings this long rally to a close. I'm thinking about flying up to NYC with my wife around the middle of december, maybe one of the car companies will debut something in Times Square!
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Tim 1:21PM (11/20/2006)
I just submitted this same story, different site though. You can check out additional pics from the NYC arrival at http://www.rideroom.com/news_comments.php?id=4741
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Andy 2:46PM (11/20/2006)
This was a good marketing stunt by Ferrari. It brought back adventure that we haven't seen in decades.
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Brandon Gabbard 4:00PM (11/20/2006)
Yeah, anyone catch this on Fifth Gear? They let Tif drive for a couple of days but wouldn't let him drive over like 25 mph and had people guiding him through puddles. So whats the point if you baby the hell out of a Ferrari it will travel long distances!? Come on now! I love Ferrari but that was the most ridiculus crap I have ever seen!
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Andy 11:40PM (11/20/2006)
If that's the case, then forget it. I wouldn't be surprised by that, though. Those cars are more than $250,000 and looked too nice to have endured a harsh trip. That would be a shame if the 20,000 mi. run was a sham. Not a real surprise.
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ferrarihire 1:47PM (11/23/2006)
Brilliant idea for publicity but they had definately been "wrapped in cotton wool" throughout their journey - I presume they had to have made the journey, or it wouldn't have been a rally.
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