While GM is giving the money to dealers to use as they see fit (i.e., making buyers feel like they got a deal), Ford will just hand you an envelope full of hundreds. OK, so it's not quite that easy.
If you're shopping for a 2007 F-Series Super Duty, 2007 Escape, or 2006 Five Hundred or Freestyle, you're getting $3,000 back. If you want a (slightly) more popular 2007 Fusion, expect only $1,000 and only $2,000 on the 2007 Five Hundred and Freestyle.
And on top of that, if you're buying a 2006 model, they're gonna throw in 0% financing for up to 60 months just cause you're a nice guy.
Ads for the deals should begin running any day now, with radio and TV spots featuring "Let's Get it Started in Here" by the Black Eyed Peas. Ford's "Year-End-Event" started Friday and runs through Jan. 2.
Full press release from Ford on the jump.
DEARBORN, Mich., Nov. 17, 2006 – The holiday season begins with a visit to the Ford dealership. Beginning today, Ford's nationwide Year-End Event will show off its new 2007 models and offer customers $1,000 Year-End Bonus Cash on some of its hottest products. To rev up the excitement, the campaign features the Black Eyed Peas' hit song, "Let's Get it Started."
"The Year-End Event is a perfect way for us to usher in the season and highlight Ford's exciting 2007 lineup," said Al Giombetti, president, Ford, Lincoln and Mercury. "Our new products are winning comparison tests and earning third-party recognition for quality and outstanding features. When customers get behind the wheel, they'll find bold styling, more standard safety features, and great performance – more reason than ever to put Ford vehicles on holiday shopping lists."
The Year-End Event includes 30-second television and radio spots, with print executions running in newspapers including USA Today. The campaign also includes a strong digital component: 43 percent of Americans say they plan to shop on the Internet this holiday season, up 6 percent from 2004. With the average online consumer spending 14 hours on the Internet- as much time as watching TV every week – those who browse high-impact automotive sites will see Ford vehicles showcased and learn how they can "Get it Started" for the holidays.
Ford's Year-End Event runs through January 2, 2007, offering customers $1,000 Year-End Bonus Cash on the following vehicles:
- 2007 Fusion -- $1,000 Year-End Bonus Cash
- 2007 Ford F-Series Super Duty -- $1,000 Year-End Bonus Cash and $2,000 Customer Cash offer = $3,000 total
- 2007 Ford Escape -- $1,000 Year-End Bonus Cash and $2,000 Customer Cash offer = $3,000 total
- 2007 Ford Five Hundred and Freestyle -- $1,000 Year-End Bonus Cash and $1,000 Customer Cash offer = $2,000 total
- 2006 Ford Five Hundred and Freestyle -- $1,000 Year-End Bonus Cash and $1,500 Customer Cash + $500 Ford Credit Bonus Cash = $3,000 total
Zero percent financing for up to 60 months continues on certain remaining 2006 models.