• Nov 16th 2006 at 6:26PM
  • 21
The Jaguar brand earned German motoring magazine Auto Zeitung's top quality award. The Jaguar XK has earned "Car of the Year" and "Luxury Car of the Year" honors at the 2006 UK TV People Awards, the title of "Scottish Car of the Year" by The Association of Scottish Motoring Writers, and the Recommended 2007 Award in the Premium Sporty/Performance Car category by Consumer Guide. Now comes word that J.D. Power and Associates just found Jaguar at the top of the heap in Sales Satisfaction for a 3rd consecutive year. That's a lot of accolades for a relatively small manufacturer, and it illustrates perfectly how awards and high sales don't always go hand in hand.
But let's take a look at this newest award. The J.D. Power and Associates 2006 Sales Satisfaction Index (SSI) Study is the one that focuses on the purchase experience. Jaguar ranked highest again, besting Cadillac by 21 points. In the process, Jaguar received the highest score ever recorded in the study. Well, at least since it was redesigned five years ago. Although the whole industry showed improvement this year, the study found that buyers are more likely than ever to walk when they receive bad service. So even if the product is good, dealers need to be on their best behavior. There's a chart that shows where every brand landed after the jump.

[Source: J.D. Power]

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    • 1 Second Ago
      • 8 Years Ago
      Error in that link. Got to stop forgetting the directory! The actual link:

      • 8 Years Ago
      Hey, Karesh, bugger off already.

      We all know about your bogus little web site by now. Any poster here who hasn't visited it yet probably doesn't care to do so, and certainly NOT because they haven't seen one of your round-the-clock advertisements.

      Quit trolling for traffic before someone bans you.
      • 8 Years Ago

      I recommend brushing up on your WWII fighter history. Even after the Corsair, the Zero was a very capable, very dangerous fighter in the hands of a skilled pilot. They weren't "annihilated because of poor quality." As the American fighter pilots became aces and simply overpowered their counterparts, the Japanese military couldn't train their pilots enough to keep up with American pilot expertise. This led to the final act of desperation...the suicide attack.
      • 8 Years Ago
      All you Japanese brand haters need to open your eyes. This is sales sattisfaction and has solely to do with "Purchase experience" Of course the majority of the top brands in this survey are consistently the same brands who offer the highest incentives and rebates. Who wouldn't be happy after getting a $6,000.00 rebate on a Lincoln. The imports rely less on rebates and their sales staff don't generally need to "haggle" with customers because if they don't accept one customers offer someone else will come along and purchase said vehicle. I worked at an Acura dealership where salesman would literally laugh at any customer offering less than MSRP on a TSX.

      I could scribble jibberish on a paper and post it on the internet and it would mean more than this survey.
      • 8 Years Ago
      Toyota's sucking a little wind there, they might need to stop trying to make the most cars and start cleaning the bottoms of their feet. Their kind of getting nasty bad, go head on Tiyodi.
      • 8 Years Ago
      Japanese brands scoring below average.Perceptions officially shattered.Sha-oo-be shattered.
      • 8 Years Ago
      But did you enjoy the sales experience?

      Aside from those at the very top and the very bottom, these scores are packed so close together that the differences aren't meaningful. All but the top two and the bottom one are within 5 percent of the average.

      The real shocker to me, year after year, is that the average is so high. Are people really this satisfied with the process of buying a car?

      My general take on J.D. Power:
      • 8 Years Ago
      This survey doesn't mean anything to me. Where I live, import and domestics dealerships are operated by many of the same people. In my hometown there's one family that runs 19 dealerships with 14 brands. Given, there are a few minor differences in how things are handled at each address, but by and large, you get the same exact treatment whichever one you pick.

      As for the fellow with the truck with 370k, big whoop. An aquaintance has a Toyota truck with 480k. I think this pissing contest is ridiculous.

      And also for those who think dealerships who are arrogant get no sales, you don't shop for cars very often do you? I remember test driving the 07 camry when it first came out. I went to the Toyota dealership with the highest allocation in the region, so yeah, they get the kind of traffic that the domestic dealerships only fantasize about. When I drove the car, I could only see the 4cyl, as no v6's were on the lot. When I talked to the sales manager, he said that if I left him a deposit that I could reserve one of my color choice. As far as price was concerned, it was well understood that the last few v6's that his dealership had received were bought and paid for before the cars were even seen. Needless to say, the cars sold for MSRP+TTL+almost 700 dollars in doc. fees. So yeah, a desirable product sells itself.

      And as far as the insult of Japanese pilots is concerned, it's no wonder their quality of training deteriorated. The Japanese launched WWII mainly because of our oil embargo, gee, maybe that DIRE shortage of crude might have a negative effect on how many training hours new pilots could log??? The same went for the Germans, oil is the lifeblood of industrialized nations.
      • 8 Years Ago
      Of course brands like jaguar and hummer are going to offer a better sales experience.

      Heck, they have to offer a blowjob just to get most people to take a test drive in those pieces of crap. Hondas and Toyotas fly off the lots at high speed. It's no surprise that their salesmen can afford to be a little rude, because the next customer is already lined up.

      Mitsubishi's placement confuses me, though. Maybe just everything about their automotive arm is awful these days?
      • 8 Years Ago
      #1, mitsubishi (the manufacturer of the ww2 fighters that were annialated because of poor quality)is in it's rightful place, dead last. now all american brands rate better than toyota,nissan, etc. imagine that. we beat the japs, and democrats won the congress. yes, there is a God.
      • 8 Years Ago
      oh rj, how simple minded you are. if only the rest of the world could live in the fantasy you live. paul harvey quoted jd powers by saying "toyota now has the dubious distintion of being the first auto maker to recall every car they make. here in the midwest, you have to look very hard to find a three year or older accord or civic that the rear quarter panels haven't rusted out. my neighbor loves nissan's, he owns a trans shop. face it. american brands are now better, so your reputation as a toyota salesman is now about as worthy as rush limbaugh. time to celebrate. i'm going to buy a new AMERICAN flag and hoist it.
      • 8 Years Ago
      but the sales experience lasts a day or so.

      the question is are you happy with your car????

      I do agree that I did walk out of the Lincoln and Audi dealers after waiting 10 minutes outside looking around and no one walked out to assist, something that was not true at the BMW, Infiniti and Cadillac dealers
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