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Reader Comments (Page 1 of 1)
Drew3000 6:55PM (11/15/2006)
now THAT's funny!
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Mike from Scarborough 7:08PM (11/15/2006)
Inovative Company = Inovative Ideas.They always make great Comercials
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UK-KID 7:13PM (11/15/2006)
COOL AD
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epp_b 7:32PM (11/15/2006)
That's fantastic! Certainly good for a laugh :)
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fizzandpop 8:05PM (11/15/2006)
It's rubbish. It shows how strong a fly is. By this are we supposed to infer that the Golf is just as strong? Because I don't. It's lazy, gimmicky and a shadow of the Ford Fiesta work (where the car kills the birds that crap on it). This should have never got past the group creative director, let alone to the client and out into the world. No yellow pencils for this pap.
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Chris 8:12PM (11/15/2006)
terrible.
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D 8:53PM (11/15/2006)
I don't like it at all. And it doesn't tell me anything about that Golf. Except maybe that... it seems to be the only car around when the frog drops in the water.
I like the way they promoted their GTI though.
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Anthem 9:09PM (11/15/2006)
I agree with #5. Garbage. Commercials should relate SOMETHING about the product they're pimping to the viewer/consumer (except beer commercials... they should show hot women). I'm amazed that someone wasn't taken out back and 'worked over' when they tried to get the go-ahead on this miserably failed attempt at what is too commonly and loosely referred to as innovation in the ad biz.
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Gavin 9:43PM (11/15/2006)
I love this commercial. And it does relate, at least in my mind- the fly is small, yet is surprisingly powerful. Same with the Golf GT. Using just a 1.4 liter engine with the twincharger, it's making 168 hp and 177 lb-ft of torque, which is a lot for such a small engine. If anything, take it at face value of being a humorous commercial.
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MC 10:38PM (11/15/2006)
The "unusually powerful" tagline, clearly shown in the commercial, easily ties the frog/fly to the product. Pretty easy to figure out...
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mista_lock 11:04PM (11/15/2006)
I freakin love it! You all that don't agree need to go back to the engineering class that you are ditching and let the creative ad guys have their fun!!
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Discount Auto Parts Raider 1:20AM (11/16/2006)
One can look at it at different angles. I like it though. Why?
1. It made me smile.
2. It stuck, It'd take months before I forget it, and that will have the GT always with it. Exactly the purpose of advertising.
3. Powerful imagery and metaphor. OK so many of you may not get it, but thats a minus point to the one watching not to the car. Maybe GT's are for smart people then huh.
What's the point? It is that GT will be coming out like a fly amongst loud croakin frogs of a car. A lot will probably think that it is just another that will be "eaten". Volks is making a statement though that this car will come out with a fight. It will be an underestimated power.
4. It pushes me to act. So whats on my mind? Ok let's see if it lives up to its claims....
To each his own....
http://www.autopartsplace.com
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tr 2:49AM (11/16/2006)
"Commercials should relate SOMETHING about the product they're pimping to the viewer/consumer"
did you watch the same commercial that i did? it's pretty damn obvious that the fly is like the Golf GT, meaning it's stronger than it looks. it's clearly stated in bold letters: "The New Golf GT with TSI, Unusually Strong".
i mean, if you couldn't get that, i don't know what to tell you.
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Mike 4:04AM (11/16/2006)
What's terrible is that VW can't make cars with a tenth of the quality of their ads.
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Justin 8:55AM (11/16/2006)
The commercial is well done...and here's why:
1. It forces you to take notice.
2. It sticks in your mind.
3. It IS relevant to the product, creating a relationship between the fly and the car. Both are small and produce more power than expected. The tagline pulls it all together.
4. Obviously...thought evoking enough for people to bother commenting on...so for those of you who consider it ineffective, ask yourself, will you forget it, or the car it was selling anytime soon? Most likely not.
VW is the ad/marketing version of Apple in the car world.
I agree with #14 though, wish the cars were a little better. It seems like people are really on both sides of the fence when it comes to VW.
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Anthem 9:53AM (11/16/2006)
Let me clarify: It's not that I didn't get it, it's that I didn't like it.
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Nono 9:53AM (11/16/2006)
THIS IS CRAP, IT'S JUST AN OLD EUROPEAN AD RE-USED FOR THE NORTH AMERICAN MARKET!
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hugo 10:04AM (11/16/2006)
@17: I was not aware that the GT was for the US market.
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Evotec 12:12PM (11/16/2006)
i dont like the newer VWs,luxurious but slow and unreliable..
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Richard Warren 12:21PM (11/16/2006)
It does exactly what advertising is supposed to do, talk about it.
Someone says have you seen (That Garbage VW commercial?) Followed by: "Commercials should relate SOMETHING about the product they're pimping to the viewer/consumer" So the person being told this actually goes home watches the commercial (likes or dislikes it)passes it on. Exactly what advertising is supposed to do.
I think it's gets the point across pretty well, as to relating Uh, what's the car in the background, that would be a Golf GT.
Speaking of ads everyone seen the new mustang ad? Guy in Germany is asked "Couldn't find a German car you liked? Answer. "No, couldn't find a speed limit in the Sates I liked."
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